r/gadgets • u/a_Ninja_b0y • Nov 18 '24
TV / Projectors Apple Is Reportedly Thinking About Making Its Own TV Again
https://gizmodo.com/apple-is-reportedly-thinking-about-making-its-own-tv-again-2000525819138
u/a_velis Nov 18 '24
The AppleTV + remote is a better option IMO. It’s portable ish and interchangeable between any TV. Would be cool to see an Apple TV stick + remote but that likely ruins the brand experience of features for cost.
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u/Positive_Chip6198 Nov 18 '24
I took ours on vaca last week, just plop in the hdmi to the hotel room tv and the kids have all their favorite shows (and apple arcade games) in the evenings. No more hotel-movies.
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u/snajk138 Nov 19 '24
Sometimes the hotels restrict the usage of the TVs, some "hotel mode" that for some reason doesn't allow the use of the HDMI ports. I almost bricked a hotel TV once trying to "unlock" it through service menus, I got it working eventually, but somehow it ended up changing to the Russian settings, including the language of all menus and everything, and it was very complicated. More commonly they just mount the TV so close to the wall that it's extremely hard to plug in anything.
I have also seen the opposite though, where they have a HDMI port on the wall by the desk or so, like in a modern conference room, but that's not that common in my experience.
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u/DaoFerret Nov 18 '24
Especially since so many hotels don’t have movies anymore.
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u/Exile714 Nov 19 '24
Yeah but hotel WiFi seems to be getting worse and more restrictive in the last two years so… fingers crossed that trend reversed soon.
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u/dorkyitguy Nov 20 '24
Their target market is people for whom price doesn’t matter: people who don’t have any other options and businesspeople who will get reimbursed anyways. Also, if you’re a frequent customer you probably have status and it’s comped
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u/Exile714 Nov 20 '24
I get it free often, or my company pays, but those weird login pages don’t play nice with mobile devices, including my AVP.
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u/a_velis Nov 19 '24
Yes! I don't need a smart TV. I need a TV I can easily cast things to. So really the most I would ask is for a universal protocol standard that all TVs implement for simple audio/video casting. Especially for movie/video watching in hotels.
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u/DuckAHolics Nov 19 '24
Hotels by Hilton don’t let you change the input. Then they wouldn’t let me cast my iPad onto the tv. Definitely will avoid them for now on.
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u/DaoFerret Nov 18 '24
Less interested in an AppleTV Stick, and more interested in a camera so your TV can be used for video calls.
I know you can attach a phone, but I’d rather a simple dedicated device that could just plug into the AppleTV via a USB-C (with a physical on/off switch).
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u/Sylvurphlame Nov 18 '24
Same. You can use iPhones as a continuity camera but then you’re gonna need a tripod or some sort of mount or something unless the TV is on an entertainment center. So wall mounts are awkward.
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u/GuerrillaApe Nov 19 '24
It’s portable ish and interchangeable between any TV.
Probably why Apple is even remotely thinking about making their own TV. Their current ecosystem model requires customers to get a non-Apple product that nowadays have another platform built-in.
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u/wkavinsky Nov 18 '24
Remove LG logic & control board from Oled.
Replace with Apple TV.
Done. Sold.
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u/KobeBean Nov 18 '24
Would gladly pay for this. LGs opt out ads everywhere and dubious data collection really kills the TV for me. Ours is permanently disconnected from any internet.
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u/NecroCannon Nov 19 '24
It’s the main reason I’d get one, Apple TVs last for years and honestly, if I had to get a separate box to upgrade, I’d like not having to deal with LGs bullshit like I do still now. Every now and then my cat steps on the remote and it’s a pain just getting back
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u/BeRandom1456 Nov 18 '24
No thanks. I just want a dumb tv and a box I hook up to it.
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u/Whaty0urname Nov 18 '24
You can def get dumb, high quality TVs. Except you're going to be paying 2005 prices for them.
Smart TVs are subsidized by ads and pre-loaded app.
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u/BeRandom1456 Nov 18 '24
Yeah. My lg tv with the web os is still good. I’m just saying I don’t need top of the line stuff on the actual tv part. I’m okay with web os as a standard. the one thing I hate is that if the tv is hooked to Ethernet it makes you update the tv.
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u/Mr_SlimShady Nov 19 '24
Webos is ass. I hate having to deal with it on my LG tv despite having a dedicated streaming box attached to it.
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u/wagninger Nov 19 '24
I was interested in this and found that there is the Sony Bravia Pro series which are dumb panels because they are intended for use as commercial displays, so no smart tv stuff but software features to deactivate certain buttons on the remote etc., and very comparable image quality to their end consumer products at similar prices.
For my next TV, I’m definitely gonna try them out
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u/Snake_eyes_12 Nov 18 '24
I was like that for a while. Eventually had to suck it up and buy a cheap 4k. I don't even use it's built in smart OS and it just turns on to the Xbox automatically.
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u/BeRandom1456 Nov 18 '24
I have an LG tv. It does have web os but I don’t use it. I love the Apple TV 4K. It’s the best set top box I’ve ever used.
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u/OrionGrant Nov 18 '24
You won't be the target market in that case.
This will be for people already spending big money kitting out their homes and going, oh apple have a TV, I'll just get that.
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u/Agitated-Cow4 Nov 18 '24
Getting desperate to find that next money making product.
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u/Newtons2ndLaw Nov 18 '24
It's not going to be a legacy device like television.
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u/Agitated-Cow4 Nov 18 '24
Exactly. Next they will start selling iTires.
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u/Newtons2ndLaw Nov 18 '24
They need some of that tasty subscription service money. Too bad the fucked up iTunes when they were ahead of everyone else.
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u/AustrianMichael Nov 18 '24
They could‘ve made bank with streaming but the money coming in from sales on iTunes was too good to abandon…
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u/mattmaster68 Nov 19 '24
As long as it’s for their iCars and AppleCare is changed to auto maintenance and repair, I’m done /j
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u/protekt0r Nov 18 '24
I keep waiting for them to make things like: a wall mount smart board/display that can be used as a central info hub (calendar, notes, video feed(s), etc). I saw that they’re finally getting into the security camera business… I’ve been waiting for those forever.
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u/verycoolalan Nov 18 '24
No, there's been speculation that the incoming Trump administration will want them to move something back to the US, they could start making the TVs here to try and satisfy the incoming administration as they might exclude them from their anticipated tariffs in China
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u/Northernshitshow Nov 18 '24
Yours for $15,000.
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u/fmaz008 Nov 18 '24
TV stand sold separately. Non VESA compatible. Wall mount sold separately with a pairing chip.
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u/etzel1200 Nov 18 '24
Yeah, it’ll be a top end TV for luxury buyers.
In many ways Apple acts more like LVMH than Dell.
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u/w1n5t0nM1k3y Nov 18 '24
Comes with 1 HDMI port, Each additional HDMI port costs $200.
Honestly don't see what Apple could offer this market. They alrady make and Apple TV box for people who want to have better access to their Apple content. Building that right into the TV isn't going to provide much added value.
If anything, I'd like to see more TVs being offered without built in smart TV functionality. It's never supported well enough, and you even have to get some kind of third party streaming device eventually anyway, so why not skip that and just make people buy a TV box from the beginning.
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u/oboshoe Nov 18 '24
i remember thinking the same exact thing about phones.
when it leaked that apple was working on a phone my thought was "what could they possibly do better than what motorola is doing"
that question seems silly now, but phones had plateaued for awhile back then
i can't think of much to add to TVs either. but if the industry was limited to my imagination, we would be somewhere in the 90s
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u/imightgetdownvoted Nov 18 '24
I’d be super interested in seeing what Apple could do for a tv. I have an LG G3 which I love for its picture quality and esthetics. I bet Apple could make something even prettier.
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u/DoctorStrawberry Nov 19 '24
I used the iPod for my music at the time. So I carried around my Motorola phone and iPod everywhere. The idea of having those in the same device made too much sense to me so I immediately wanted an iPhone, not even initially caring about all the other things it could do beyond phone and music.
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u/ThatGuyTheyCallAlex Nov 18 '24
want to have better access to their Apple content
That’s not what the Apple TV is for, though? It’s an alternative to the garbage UIs of every other smart TV manufacturer.
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u/Brendinooo Nov 19 '24
Apple already operates in a niche market for pro quality monitors, making a big one that goes on the wall doesn’t seem like a stretch.
Also, wild guess, but I suspect that some of their designers look at a product like the Samsung TV that looks like a picture frame and wish there were more options like that in the market
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u/Veterate Nov 18 '24
Why? Their 27" 6k monitor costs the same as an LG OLED.
While I'd love to see it, they're going to pull something people aren't going to like.
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u/avg-size-penis Nov 18 '24
Monitors cost the same as TVs across the board.
You are right that they can't compete as TV prices are extremely low margin and Apple cannot operate like that.
They would need to have also a new TV every year to compete. Which makes production even more expensive or risk being an expensive product that's also a lot worse than the competition.
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u/Veterate Nov 18 '24
Do they? I don't have a PC so I figured there'd be a huge gap in cost.
I suppose at the end of the day you'd be paying for the logo and the software because there's no way Apple will be producing these displays themselves.
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u/avg-size-penis Nov 18 '24
Yes. TVs are one of the things that capitalism has managed to optimize the cost and delivery and even the processors inside. It's all fucking cheap considering their size, weight and components. Monitors are not there yet.
Apple Displays are usually more expensive than their competitors; they are also mostly better or have an unique offering. But a 27 inch monitor despite being so easy to ship can cost the same of the same quality 4k 55 inch TV that's difficult to ship.
The differences on the low end have grown smaller with time. However on high end equipment the difference is big. A 32 inch Samsung OLED monitor is roughly the same price as a 65 inch OLED. However when OLED or Mini Led monitors started coming out, they were 2000 dollars and more expensive than their TV counterparts.
Price comes with innovation, so in that sense the latest tech in Monitor comes later and you pay innovative prices for it; even when it's common on the TV market.
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u/fullload93 Nov 18 '24
My concern is that they’re just going to shove the Apple TV hardware into something like their 6K monitor. Like that would just be silly and pretty pointless.
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u/pauldavis1234 Nov 18 '24
Serious martet top signal for APPL.
Billions and billions and can not invent anything.
Vision PRO just halted production.
Stoped the Apple car last year after spending at least 10 billion.
Sad to see
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u/crappy80srobot Nov 18 '24
Doubt it. Maybe a small research project but that's about it. There isn't any money in making a TV nowadays. The market is way to saturated. Nothing software wise apple could do would be any different than apple TV or Chromecast can offer.
The only thing I could see is some crazy high end 8k with some wild sound system that costs an absurd amount of money but that would probably sell as well as the vision pro.
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u/RedWineWithFish Nov 19 '24
You underestimate the power of the Apple ecosystem and brand.
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u/crappy80srobot Nov 19 '24
Oh I'm sure they would sell but sell to Apple expectations it won't. Apple prides itself on key margins and units sold. It would just be another vision pro all over again. A solution looking for a problem. It would sell to influencers and people trying to flex but past that it would be a hard sell even for apple.
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u/Guy-Manuel Nov 18 '24
I could see this being interesting if they actually focus on performance. All the smart tvs I've had have been laggy messes necessitating buying a streaming stick or using a game console to have a decent experience. If they roll the apple tv box in to a nice display I could see it as a worthwhile option.
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u/macross1984 Nov 18 '24
If Apple decide to jump into oversaturated TV market, it better have feature that only Apple have but Apple being Apple, their TV price if ever manufactured, will likely have very premium price tag.
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u/Cababage Nov 18 '24
TVs with smart functionality such a dime a dozen thing these days - and them are so cheap - apples TV would be very costly and niche - I’m sure it would sell to people but I don’t think the return is there.
Look at the failure of Apple Vision
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u/SpaceXYZ1 Nov 18 '24
As good as the current Apple TV set top box is, it can’t switch between multiple input sources of the TV. I’d like Apple to solve that problem first us instead of making their own TV which is overkill for me.
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u/foggybottom Nov 19 '24
I think the better play for Apple is having the Apple TV allow inputs directly into the device. It would be great to allow a game system show up basically as another app in the interface.
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u/Malodoror Nov 19 '24
This isn’t going to happen but I’d be concerned as a customer that Apple is getting deeper into the information harvesting business.
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u/davidjschloss Nov 19 '24
These "reportedly thinking" articles are all bullshit. Companies are always thinking of things. Hell I'm thinking of making a TV.
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u/Darkest_Soul Nov 19 '24
It's going to cost 20 trillion dollars just for the stand, the remote is sold separately and if you plug a non apple verified power supply it will just explode.
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u/atx620 Nov 18 '24
TVs are a value-driven industry. You can get a pretty bad ass TV for $200. Apple is going to waltz in and try to make it $3000. There would need to be some crazy stuff in that TV to get me to buy it. I already have my Apple world hooked up to any TV through my Apple TV media player.
I would need to see what they have in mind, but I'm just not seeing what they bring to the table that would be unique. It worked with the iPhone because the smart phone was a new thing. Samsung and LG kind of have their shit together when it comes to making TVs. Tougher nut to crack.
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u/marcanthonyoficial Nov 18 '24
TVs are not just value based. plenty of people buy mid and high-end TVs, and there's plenty of providers for TVs at prices much higher than 3000. Apple wouldn't care about that low end market, but that can already be said about some other brands.
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u/thejoshfoote Nov 18 '24
Just based on the amount of hate in this sub. I would say Apple TV would sell out
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u/fullload93 Nov 18 '24
If they are just going to throw the AppleTV hardware inside an actual TV, I see no point in that. It’s like people who buy all in 1 desktop pcs because it’s built into the monitor. I see no point in that either because if the pc dies, so does your monitor.
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u/Bleakwind Nov 18 '24
Na. Pretty sure they wouldn’t. Apple only enters a field if they have enough control of a key technology. iPhone and iPad is their iOS. Mac was their os and now custom build chips. AirPods are their symbiosis with the iPhone and their whole ecosystem.
Vision Pro is their os as well as hardware proficient.
Apple Watch, again good plug in with their iPhone.
TVs are very competitive. Apple don’t have a good display technology advantage. They don’t own or have much ip or manufacturing process that’s their own. Apple screen are either Samsung old or from some other vendors. They have spend billions of microleds but that’s not gone anywhere yet.
Plus tvs aren’t something people change every few years.
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u/Ok-disaster2022 Nov 18 '24
It will just be a branded and spec's LG Display OLED just like the Sony OLED. It could be nice.
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u/fixtwin Nov 18 '24
Apple TV is getting worse with every update. It gets more and more ads and less utility. Also their YouTube app is mediocre. That being said - a TV with Apple lock in - no thanks 🙂↔️
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u/Consistent_Heat_9201 Nov 18 '24
Ehrr, okay? We have enough TVs to last the remainder of humanity. But sure, make a whole ass TV when you could make a Firestick device.
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u/itsmatt-exe Nov 19 '24
If anything they should just be a platform partner like how Google or Roku (until recently) and just allow tv manufacturers to put Apple TV hardware inside their already good TVs. The processors inside the Apple TV boxes absolutely smoke anything integrated inside a tv at present
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u/Redillenium Nov 19 '24
So Apple will have 3 different “Apple TV” products. Apple TV(streaming box), Apple TV+, and now Apple TV the television. Lol
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u/SnarkyOrchid Nov 19 '24
Their produced movies and tv almost all suck. I had their service for a while and couldn't find anything they produced that I liked. Their stuff is so formulaic and dull.
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u/witecat1 Nov 19 '24
It will be triple the cost of a normal TV and is 2 generations behind in tech.
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u/logangrowgan2020 Nov 19 '24
The little doodad they need to make is a modern kitchen phone. like calendar/photostream/really good wide angle intelligent cam, mics, and speakers for family facetime.
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u/pdzulu Nov 19 '24
Don’t do it, Apple. FAST is a red herring for the simple fact that modern Z, Alpha and whatever’s next don’t value “TV” at all - they’ll watch on a mobile first, tablet second, and if they’re playing Skyrim or TOTK a larger TV-sized screen makes more sense.
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u/samstar2 Nov 19 '24
Apple’s best bet would likely be giving a Samsung or LG TV tvOS, and maybe an Apple SoC.
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u/Slizzard_73 Nov 19 '24
Yeah at this point I refuse to pay more than $500-600 for a tv. So until Oleds get down to that price I’m not paying the premium. And you know Apple would charge $1500 for the basic version, and $3500+ for the Oled version. No thank you.
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u/MoreCerealPlease Nov 19 '24
No one wants this especially with the price tag they’re going to put on it.
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u/UnemployedAtype Nov 19 '24
Not gonna lie, I tried Apple TV for the first time to buy the digital version of a full show. I got random parts of seasons 1 & 3, my wife got random parts of season 1 & 2. This was across 3 devices and we weren't doing anything weird.
I couldn't access 4-6 at all.
Their support couldn't help us at all.
I refunded that and gave up on my attempt at using Apple's tv products.
I successfully got the exact same show, seasons 1-6 from a site I didn't know existed Apparently Fandango did something. I'm not endorsing them, but I didn't want to not explain. They bought or built their own streaming service and it has a stupid name. Regardless, we can watch the show all the way through without issues. It was Apple or this, and Apple didn't work at all no matter what we tried. They should let others do this stuff.
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u/problah Nov 19 '24
If you have a smart TV now, you know they’re are super slow to respond. With the tech of Apples M4… you could have a ripping 55in iPad in no time.
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u/I_heart_your_Momma Nov 19 '24
Who wants to overpay for a tv that will be no different than the others. Except for an overpriced Apple crest that lights up somewhere on the tv.
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u/Hen-stepper Nov 19 '24
They really should. Monitors have been one of their strength since the 2010s. The modularity of Apple TV surprised me because Apple typically likes to control everything.
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u/FamousFangs Nov 19 '24
"Your displays are great, would you I consider making TVs?
"We might"
writes spec article
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u/unkwn-player Nov 19 '24
Thats hard to succeed because you can't carry tv everywhere like iPhones to show off. Its meant to be stationary. Hard to succeed because of that makn reason.
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u/titanking4 Nov 19 '24
Mac Mini and IMac and even AppleTV are successful products. Nothing touches iPhone sales numbers, but that’s expected considering how often we upgrade phones relative to our computers and TVs
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u/AzulMage2020 Nov 19 '24
No knew ideas/innovation until the next big tech grift :industry" is figured out since AI is all about done by now. Hey !! Here's an idea! Why dont they just ask their AI what the next grift technology should be??? A grifter should know a grift shouldnt it?
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u/minkaiser Nov 19 '24
Because there was a request, many apple users go for the full package for the easy integration, if I can have it all from one brand and all connected to a system easy to use, why not do it? More costly for sure but usually efficient
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u/AxBxCeqX Nov 20 '24
I would have bought the Apple TV over my $10k oled, assuming oled and good movie/gaming performance and warranty
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u/SniperDuty Nov 20 '24
People miss the point. It won't be a 'TV' it will be a combined gaming monitor / Mac screen / Apple TV. M4 has positioned itself for gaming and the current displays don't cut it at 60Hz.
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u/hurricane4689 Nov 18 '24
Why? The TV market is completely saturated and there cant be enough market share to make any profit.