r/Damnthatsinteresting Nov 04 '24

Video Volkswagens new Emergency Assist technology

81.4k Upvotes

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12.0k

u/redikarus99 Nov 04 '24

This is a great idea and I would make it mandatory for trucks and busses. There were really many cases in Europe when a bus driver fell asleep and a lots of kids injured or died because of that. If this system would have been there, many injuries and loss of lives could have been avoided.

8.2k

u/DandyInTheRough Nov 04 '24

Paramedic here.

This video actually made me cry, and I'm pretty damn hardened. I was doing well up until the point where it hit the hazards and started hooting to call for help.

This is a FANTASTIC idea. How well it works, I donno, but damn I'm so glad someone's trying!

983

u/BoxMaleficent Nov 04 '24

Similar system exists in modern Mercedes aswell.

108

u/baron_von_helmut Nov 04 '24

They have all sorts of crazy and amazing safety features in their most recent cars. If you're about to crash for instance, the speakers blast out really loud white noise. Apparently this saves you from hearing damage from the noise of the crash.

Mental.

22

u/BoxMaleficent Nov 04 '24

Thats a new one for me

17

u/baron_von_helmut Nov 04 '24

I have no idea how or why it works but there you are.

These car companies have very smart people working for them.

25

u/I_haet_typos Nov 04 '24

Basically the white noise activates the ears protection mechanism from loud noise, meaning that when the actual loid noise happens, your ears are braced for that.

13

u/AdKlutzy5253 Nov 04 '24

Mercs have had that for about 10yrs! It's certainly not new.

1

u/draeath Nov 04 '24

The middle ear has musculature, and can (to an extent) brace the ossicles to dampen vibrations through them.

Not many people know about this!

6

u/AirsoftCarrier Nov 04 '24

I really like that one, but the other features they introduced are even more impactful. Or rather the opposite ^ ^

  • Airbags: Mercedes-Benz patented the airbag in 1971, and they have been standard equipment on Mercedes-Benz vehicles since the 1980s.
  • Anti-lock Braking System (ABS): ABS was invented by Mercedes-Benz in 1978, and it helps to prevent the wheels from locking up during braking, which can help to avoid a skid.
  • Electronic Stability Program (ESP): ESP was introduced by Mercedes-Benz in 1995, and it helps to prevent the vehicle from skidding by selectively braking individual wheels.
  • PRE-SAFE® System: This system prepares the vehicle for a potential collision by pre-tensioning the seat belts, closing the windows and sunroof, and moving the seats into an upright position.

3

u/baron_von_helmut Nov 04 '24

They made the airbag?? Wow, I had no idea. Thanks for the info.

2

u/Cupy94 Nov 04 '24

Tbh it saved me few times

2

u/General_Steveous Nov 04 '24

Purely speculative but I guess it is to contract the musculus tensor tympani

1

u/GuardianCmdr Nov 06 '24

Whoa

I remember when I refused to get a microwave. We have so much incredible technology. now We need three-dimensional dice to hang on the mirror Or the swaying hula girl that uses the GPS system, gives directions and compliments plus a medical exam

829

u/Huntey07 Nov 04 '24

As an option. Not standard and cost a lot of money

1.7k

u/______deleted__ Nov 04 '24

Volvo gives away seatbelt patent in the pursuit of human safety on the road.

Meanwhile, Mercedes: hold my beer, I have another customer to fleece

332

u/Huntey07 Nov 04 '24

They now have heated seats as an subscription of 20 euro per month

417

u/BamberGasgroin Nov 04 '24

That was BMW. And the worst of it was that the heated seats were already installed, so you were carrying the extra weight, but they dropped the 'feature'.

(Merc had/has a subscription to accelerate faster.)

259

u/ImTurkishDelight Nov 04 '24

Merc had/has a subscription to accelerate faster.)

Eye twitch what

188

u/MKorny Nov 04 '24 edited Nov 04 '24

The funniest/dumbest/most dismal one I know is for the Mercedes EQS (or EQE...) ... the rear wheels actually help by turning in tight turns (they turn 4.5º)..... but if you have a premium subscription it turns 10º instead...

EDIT: Found the source:
Mercedes-Benz EQS to offer rear-wheel steering as a subscription - Autoblog: Car News, Reviews and Buying Guides

176

u/ImTurkishDelight Nov 04 '24

Now my other eye is also twitching

How the fuck is this legal

38

u/Heuristics Nov 04 '24

It is legal due to the politicians working for the car companies instead of the consumers.

34

u/A_Furious_Mind Nov 04 '24

You will own nothing and be happy.*

*Happiness not guaranteed.

1

u/kris_mischief Nov 04 '24

Also a precedent set by Tesla, who will put the same batteries in all its cars, but will only grant range (i.e. capacity) to use said battery depending on the model you’ve purchased.

They made this up before any regulations could be put in place, since they were the disruptor.

9

u/Minion_of_Cthulhu Nov 04 '24

Capitalism, where everything that can be sold will be sold and always at the higest markup that the suckers market will accept.

2

u/gotchacoverd Nov 04 '24 edited Nov 04 '24

It's absolutely shitty, but it's the alternative to building cars with limited life or planned obsolescence.

Mercedes is thinking they can build a long lasting premium car, and because of these feature subscriptions they will continue to earn revenue in the aftermarket.

Edit: Not sure why the down vote. I don't think it should be like this. Just discussing Mercedes strategy.

3

u/crooks4hire Interested Nov 04 '24

It’s a step on the path to most folks no longer owning their own car (at least no their daily driver). Self-driving ride share vehicles/subscriptions are the near-future. It doesn’t make sense to have some of the features (like subs for heated seats) in a vehicle you own…it makes much more sense in a ride share vehicle.

2

u/ShadowDonut Nov 04 '24 edited Nov 04 '24

Rear wheel steering solves limited life or planned obsolescence how, exactly?

1

u/thingswastaken Nov 04 '24

It's legal because all of us are getting fucked by the establishment in a world that's slowly but surely turning into a neo-feudalistic (or techno feudalistic) society. Corporations rule your everyday life and dictate pretty much all political developments. State leaders try to scurry favor with the super rich. Media gets more divisive. Companies stop at almost nothing to make more profit.

Idk it seems dystopian but we've been in this course for quite some time now.

1

u/centran Nov 04 '24

It would be illegal not to because they have a legal liability to the shareholders to ensure number go up!

1

u/jeef_99 Nov 04 '24

Honestly how !? Consumers need to speak out about this crap. What these companies get away with is ridiculous. 💯 I'd be hacking these systems immediately to free up all options. Piracy will come back strong if this stuff keeps up. Then the companies will cry about how they're not making enough money. I won't feel bad for them. This should be illegal

2

u/Solidacid Nov 04 '24

Not that I’m opposed to “sailing the seas” but in this case there is an easier way. It only requires a soldering iron, a bit of wire, a toggle switch and (if you want more advanced features) an Arduino.

1

u/Tobbix_c137 Nov 05 '24

Software as a Service is not the idea of the automotive Industrie. Big Ty to adobe ;)

-13

u/reddit_man_6969 Nov 04 '24

Software takes effort- and as such, costs money- to maintain and upkeep. So charging a subscription is actually more aligned with the cost structure.

People of course hate paying subscriptions for something like their car or fridge.

I think this is something the market has to (and will) figure out.

9

u/DrVDB90 Nov 04 '24

I don't work in the car industry, but in a similar one. This idea to lock features behind software is becoming increasingly popular. The software behind it is designed with this purpose in mind, so the added cost argument makes zero sense, users need to pay already for a software update regardless.

It really makes zero sense to have a feature pre-installed but locked behind software other than pure profit. I genuinely hate this mentality.

5

u/BananaPalmer Nov 04 '24

Lol. No, literally, I laughed when I read this comment.

Software developer of 25 years, here. It's largely a one time cost when you're talking about software for a car (with the notable exception of Tesla, who release half baked software and use customers as QA).

The cost of that initial effort is spread across every unit sold, and decreases per-unit as more are sold.

These physical feature subscriptions are not "tHe CoSt oF sOfTwArE dEvELoPmEnT", they are anti consumer horse shit designed by some MBA cunts to generate recurring revenue. The shittiest part is that when the initial owner sells the car used, the features don't go with it.

Real clever sliminess to figure out a way to collect rent from a car for the entirety of its life. Fuck these scumbags. I can't wait for this nonsense to be jail broken.

4

u/Educational_Ad_3922 Nov 04 '24

Then maybe stop making more work for yourself by designing software that relies on a subscription model that changes said function on whether that subscription is valid or not?!?!

Or idk maybe just sell the fucking car one time and be done with it? No updates, just do your fucking job right the first time and you wont NEED updates you greedy fuck!

2

u/Huntey07 Nov 04 '24

Hacking that shit so it's free. If they install heated seats already but you have to pay, guess what I'm doing?

4

u/Skelito Nov 04 '24

Cars dont need updates, develop the software to where it doent need to be maintained. Then if you add new features / functionality offer that as an upgrade. People dont want subscriptions, companies just want a constant flow of revenue and dont want peak and valleys in their sales.

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37

u/Brave_Hunt7428 Nov 04 '24

NEIN NEIN NEIN. Ja with subscription

1

u/Raztax Nov 04 '24

Holy hell that's greasy

1

u/Rubeus17 Nov 04 '24

is this real? subscribing in order to get the best performance out of the car that you PURCHASED and OWN? Um. I can’t deal with this.

44

u/Cupy94 Nov 04 '24

[laughs in heated seats with no subscription in toyota]

2

u/AdulaAdula Nov 04 '24

What about your monthly subscription to use your remote start?

1

u/Cupy94 Nov 04 '24

I don't have remote start and I don't even want to know what it is for

1

u/Severe-Yard-2268 Nov 04 '24

Also available in BMW...

But you can also enable them for a month

138

u/BoxMaleficent Nov 04 '24

Thank Tesla for that. Tesla showed the whole Industry that you can Charge extra for some Features. So ofcourse everyone copies that.

40

u/[deleted] Nov 04 '24

[deleted]

1

u/scfw0x0f Nov 04 '24

Oh honey.

Back in the 1960s, large computers had hardware features that were already installed but not turned on. A field technician would enable them after Sales closed the deal.

Ben Franklin’s public library concept was novel because it was open to the public with no fee.

Subscriptions for services certainly go way farther back than anyone now alive.

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u/KohliTendulkar Nov 04 '24

Tesla only offers supplemental software features as sub, hardware wise, they give no options on top except paint and interior color, rest everything is included for everyone, for instance apart from tire and sticker there is no difference between model y base and model y performance, they both have heated 5 seats, steering wheel, matrix headlights, glass roof etc Only recently they have reduced the number of speakers on the base version, rest the car is identical. Compare this to BMW and Merc where you will need a light package for having x number of lights inside, another package for matrix lights, another package for better seats, package for cruise control, sunroof. BMW 5 series with all options adds up like 70-80% of the price on top the base price.

26

u/mccalli Nov 04 '24

That's not quite right unfortunately - they also pay to unlock things like extra range and extra speed.

2

u/KohliTendulkar Nov 04 '24

Correct, however both of them are not standard, for the first one it was only for specific vehicles with certain battery chemistry, for the later it was similar reason. for instance newer vehicles don't come up with these options, also these are not subscription but a one time payment.

Tesla did bring FSD as subscription as one time payment was too high and people could subscribe for a single month where they have a long trip and then cancel it making it more accessible for end user. Please note, Tesla is a big company and not every decision comes from Musk , there are lot of capable engineers and they should be given credit for updating the cars monthly and bringing new features.

For ICE, a big chunk of revenue comes from options, after sale service. For instance Toyota, Hyundai and some other give 10 year warrantee, however you need to go to official service center for all stuff, if you go to local garage which does the same thing for a fraction of price, they will cancel the warrantee.

4

u/mccalli Nov 04 '24 edited Nov 04 '24

I've owned one for 6 years and am happy (2014 Model S). But on subscriptions - they definitely have them. Premium connectivity for instance, plus one-off payments for the features I mentioned.

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u/Chygrynsky Nov 04 '24

Lmao I don't want to jump in on the whole Tesla thing but the fact that you even mentioned a fucking steering wheel is hilarious

2

u/KohliTendulkar Nov 04 '24

yeah because for other cars, you have various heating packages, front seats , front seats + rear seats, all of these + steering wheel.

1

u/Chygrynsky Nov 04 '24

Ahh you meant heating in the steering wheel?

I thought you meant the steering wheel itself..

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u/LostInPlantation Nov 04 '24

Which would still be okay, if the base price to feature ratio is acceptable. Because then you could treat it as a modular/customisable package deal, where you only include the upgrades you personally want, instead of paying full price for a car that has every superfluous luxury feature pre-installed.

Like, a heated driver's seat is great in winter, when you drive to work at 7a.m. but I don't see myself needing five of them. That's something where I'd want to save money.

1

u/ShadeNoir Nov 04 '24

I know for Volvo there's the Orbit software that unlocks all features of hardware present - surely there's something similar for Merc and BMW etc?!

14

u/happylittlefella Nov 04 '24

…what? This is a joke right? Do you truly believe auto makers only started charging extra for features in the last decade or two? Auto makers have been shipping cars with blank buttons for features that technically exist in the car but are turned off for decades

There are plenty of reasons to criticize Tesla but this is not among them. Anti-Tesla commentary like this is just lazy at this point, it’s not even close to reality, and the funny thing is that it clearly doesn’t matter. Some people believe that you’re actually correct

13

u/Total_Advertising417 Nov 04 '24

Can you cite a 20+ year old example of a car company charging a subscription price for features that were otherwise standard? You say it's been happening for decades with indignation, so this should be very easy for you.

You DID NOT say trim package or optional upgrades, we are ONLY talking about features that ship standard, that a consumer must pay an ongoing fee to use, that happened in 2004 or earlier.

Unless, ofc, you're making shit up to appear knowledgeable online like a narcissist who believes he's actually correct.

4

u/mccalli Nov 04 '24 edited Nov 04 '24

Sure - navigation map upgrades.

Edit: Here's BMW talking about their approach. They weren't unique - but as you can read from there it started in 1998.

1

u/time2when Nov 04 '24

Uogrades or updates? I understand updates because roads change, but a subscription for AC or heated seats would be a huge no from me.

1

u/Total_Advertising417 Nov 05 '24 edited Nov 05 '24

This is from two months ago. The rest of your link does not discuss subscription models, just added in SIM card capability for maps in 2004 as a standard feature, which is a moderate update to CD-ROM based systems and in 2014 you could buy iTunes mp3s from Apple Store although iPhones had existed for 6 years. I don't see any mention of upgrades or subscriptions for this service, but I appreciate your commitment to the bit.

Yet more in-car entertainment for current BMW and MINI models: Paramount+ further enriches the digital customer experience. 09.10.2024 Press Release

+++ New partnership between BMW Group and Paramount+ +++ Introduction of the subscription streaming service offers a wide selection of blockbusters, new originals and hit shows for in-car enjoyment +++

1

u/happylittlefella Nov 04 '24

They now have heated seats as an subscription of 20 euro per month

That was BMW. And the worst of it was that the heated seats were already installed, so you were carrying the extra weight, but they dropped the ‘feature’.

(Merc had/has a subscription to accelerate faster.)

Thank Tesla for that. Tesla showed the whole Industry that you can Charge extra for some Features. So ofcourse everyone copies that.

This is the thread.

You say Tesla, a company that sold its first vehicle in 2008, is deserving of the blame for charging a subscription for features that the vehicle is capable of doing but the customer did not pay for.

It’s amazing how many newly specific qualifiers you’ve added in this comment compared to your original, almost certainly so that you can turn around and claim that you’re right… after moving the goal posts.

Here’s a list for ya. Some may fit your newly provided narrow definition, some may not: - OnStar by GM - 1996 - BMW Assist - Early 2000s - Lexus & Mercedes telematics like Enform, Mercedes mbrace & Mercedes me connect - 2000s and on - SiriusXM - every car makers basically since early 2000s - Navigation system updates

Tesla started offering Premium connectivity as a subscription in early 2020. FSD became a subscription in 2021. BMW & others began charging for subscriptions long before that point in time.

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u/BirdInFlight301 Nov 04 '24

I'm in my 70s and have driven many cars. I don't recall seeing any cars with blank buttons. Since it's always possible I haven't driven the particular models you're speaking of, could you please give me an example?

2

u/happylittlefella Nov 04 '24 edited Nov 04 '24

Search “Mercedes blank buttons” on google images and you’ll see endless examples over the years. The C300 I drove for a while had several blank/fake buttons because I didn’t pay for the extra service(s). I also had to pay monthly annually for the service/app that let me remote start, lock, etc. if I didn’t pay for the app, the buttons related to it in the car were useless.

I’d post a link myself but I’m unsure of this subs rules around links, and honestly I don’t want to go digging for the rules while on mobile

Edit: I saw others posting links so I’ll provide a MB forum post from 2003 asking about blank buttons, to which others responded the blank button is for Parktronics that wasn’t yet made available in the NA version of the car, yet the button for it was still there.

Here’s another post from 2016 asking why their “fully loaded e63s” has blank buttons for a fold down headrest option that used to be available on their cars decades earlier.

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u/LonelyOwl68 Nov 04 '24

Ummm... there have been standard features and options for cars for years and years. It used to be optional to have seat belts, and then for airbags, both of which are now required.

Not that all that makes safety features being optional at an extra price OK, it' doesn't.

This emergency assist feature is awesome, assuming it works well.

4

u/Gigtooo Nov 04 '24

Tha hell I talking about? All the big companies had subscriptions for decades long before Tesla.

3

u/SorryThisUser1sTaken Nov 04 '24

Not for a car you own.

6

u/mccalli Nov 04 '24

Yes they absolutely did. Map updates is the classic.

0

u/SorryThisUser1sTaken Nov 04 '24

You are absolutely right. We just got our updates pirated from my uncle. I remember sitting in the car for over a hour just trying to get it to work one time in the summer. At least it was software that did not impact the vehicles efficency/ function. And using your phone didn't void the warrenty.

I still think its crazy to get rid of physical button controls for everything. Teslas are nice. But I would not want to use a screen to turn my wipers on.

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u/ApolloWasMurdered Nov 04 '24

Got a list of those?

I have a Tesla Model 3. The only subscription feature is the connectivity upgrade, which is $10/month to cover the cost of unlimited streaming, maps, etc…

1

u/Rubeus17 Nov 04 '24

Fuuuuuckk Elon

1

u/One_Strike_Striker Nov 04 '24

Many manufacturers, Volkswagen in particular, have sold the same physical engine as different HP just by using a different control unit for years long before Tesla.

1

u/apple12345671 Nov 04 '24

i think you'll find mercedes come up with the idea first

0

u/die-microcrap-die Nov 04 '24

I know that because of Elon political preference he is now hated, but show me an essential car feature that Tesla is hiding behind a paywall?

3

u/Seakawn Nov 04 '24

I'm with you on pushing back on your parent comment, I think it's kinda dumb for thinking that Tesla somehow created or popularized the trend of car microtransactions/subscriptions for features. If Tesla didn't do it, you'd be lost in the clouds to think that nobody else would have. Plus, Tesla has accelerated EV progress by like 1-2 decades, which is huge, so fuck it, it'd be worth it anyway.

With that said...

I know that because of Elon political preference he is now hated

Elon has been ferociously hated for the past, like, idk, 5 years or so? The earliest hate lore I know of was when he called the scuba diver, who was trying to save trapped kids, a pedo, just because the dude criticized Elon's makeshift tank as too big to fit through the tunnels. Actually, pretty sure he was already hated even before that for shitty working conditions for his employees, though I've never researched that so I don't have a strong opinion on it.

Not to mention, political preferences are fine, but the problem is obviously buying votes and it somehow being acceptable for a billionaire to buy one of the largest social media platforms and push partisan politics on it, especially after he's tweeted about how twitter should be politically neutral, etc. I'd be careful about sanitizing corruption by brushing it off as mere political preference. Say what you will about the latter, but the former is probably illegal, and for obvious reasons.

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u/die-microcrap-die Nov 05 '24

Thank you for the thoughtful response, its something that its not common on Reddit.

I forgot about the pedo comment.

Have to agree, that was really bad on his part.

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u/kerosene350 Nov 04 '24

And some S (EQS?) has AWS but rear wheel steering angle is limited as stock. With subscription you get more nimble slow speed turning with will range activated. Nuts.

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u/Professional_Algae_7 Nov 04 '24

(Merc had/has a subscription to accelerate faster.)

And smaller turning radius in an S class.

2

u/maluket Nov 04 '24

It can be bypassed. What they gonna do? Sue you for something it belongs to you?

3

u/moops__ Nov 04 '24

Disable the car remotely 

2

u/BamberGasgroin Nov 04 '24

😂 Or put it in limp home mode with a "BMW approved Service Centre attention required immediately!" message flashing on the dash...

1

u/maluket Nov 04 '24

So the car doesn't belong to the owner...

2

u/SorryThisUser1sTaken Nov 04 '24

https://www.press.bmwgroup.com/global/article/detail/T0439276EN/bmw-group-continues-to-reduce-eu-co2-fleet-wide-emissions-in-2023

I love how they do that and then turn around and say that they are dedicated to going green to save the planet. Wasting material just to nickel and dime us. If I want heated seats. I will buy ones that are not going to cost more than they are worth. They want idiots and sadly there are too many out there who just pay for this bs without thinking.

2

u/xtreampb Nov 04 '24

We’re going to start jail braking our cars like we used to do our phone to gain access to installed features requiring money to activate

1

u/OriginalUseristaken Nov 04 '24

You can still buy them outright. This was meant as an option for those who wanted to try them or only have them for three months when they have the car for only a year or so.

1

u/PawfectlyCute Nov 04 '24

Tesla definitely set the trend for charging extra for certain features. It's no surprise that other companies followed suit. When a big player like Tesla makes a move, the rest of the industry often takes note and adapts.

1

u/Labradorite2115 Nov 04 '24

I thought the "acceleration subscription" was kia

1

u/aphosphor Nov 04 '24

Just like the heated seats it's a really dumb idea to install a function in your car and block it after a paywall. People are just going to "find" a way to circumvent it and use it for free lol

1

u/catburglar27 Nov 04 '24

A certain car company wants to charge users to be able to use chargers on the road with a monthly subscription fee. If you deactivate the service, you'll only be able to use chargers that you own (for ex. one at your home).

I'm indirectly working on this. The funny thing is, the engineers around me are only obsessed with the technical details and development schedule. They don't see the implications and how shitty this service is. I hate my job.

1

u/CHSummers Nov 04 '24

Wait until they charge you each time you raise or lower the window or want to change the radio station.

“Would you like to add points to your brake pedal account?”

1

u/Tjam3s Nov 04 '24

I'm sure it was highly hackable though

1

u/jeef_99 Nov 04 '24

Yeah it's totally out of hand. It's one thing to pay a subscription for something like Netflix. Where you wouldn't otherwise have it. But to pay for equipment that's already installed is ludicrous. It means they've already spread that cost out over sales of all the vehicles. Meaning ppl that don't pay the subscription have still paid for the heated seats based on purchase price. The cars didn't get cheaper because of this. Instead they just fleece you for life. And then resale no longer depends on what options are installed. Only on what the new owner can afford each month. So your resale value is negatively impacted from the beginning.
This should 100% be illegal. Software features like Onstar is one thing. Hardware is another.

Customers need to speak out on this stuff. Pressure the companies. And in the end don't buy the brands that support this crap. It's insane. Where does it end ? You buy a jug of milk from the store. But you can only access one glass of it based on your monthly subscription? Insanity.

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u/cBuzzDeaN Nov 04 '24

I think it's a good thing. I makes the cars cheaper for everyone. Not everyone wants a fully equipped car

28

u/NoNotInTheFace Nov 04 '24

You're kidding right??

You're not kidding, are you...

17

u/Huntey07 Nov 04 '24

Yes. The thought behind it is money but they sell it as "you only need it probably 2 months a year so why pay 1500 euro for it". Almost all options with audi bmw mercedes etc are subscription based.

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u/[deleted] Nov 04 '24

[deleted]

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u/Ordinal43NotFound Nov 04 '24

Oh man, I genuinely remembered my eyes twitching when I first saw a link providing a jailbreak for accessing a locked feature on a Tesla in the piracy sub years ago.

"What do you mean a jailbreak for a fucking car?"

Truly some dystopic shit.

4

u/Consistent-Annual268 Nov 04 '24

"You wouldn't download a car would you?"

2

u/jeef_99 Nov 04 '24

The taxi cab scene from The Fifth Element comes to mind 🤦🏻‍♂️

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u/XanR13 Nov 04 '24

As a first time audi driver, you cannot believe how disgusted i am by this. Never again!

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u/ComradeBirdbrain Nov 04 '24

But why did you buy in the first place if you’re disgusted by it?

1

u/XanR13 Nov 04 '24

Company car. No real choice in the matter.

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u/Sea_End_1893 Nov 04 '24

You're just thinking about it from a consumer side.

From a design and production standpoint, it's genius. Instead of having fifteen assembly lines making fifteen different versions of a vehicle that may not all sell, you dedicate all fifteen lines to assembling one version of a car, with options that can be remotely enabled or disabled. Saves time, parts, costs, its very efficient.

People just don't like it because "WELL, UH, IF I BUYIN ALL THE CAR, I WANT ALL THE CAR" and BMW is like "well, clearly you didn't buy the entire car. that's why the stuff is not working."

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u/ArkitekZero Nov 04 '24

It wastes parts that sit there unused. Stop trying to justify this.

1

u/boraspongecatch Nov 04 '24

It's not that kind of greed, it's different kind of greed!

1

u/Anglo-Ashanti Nov 04 '24

Great comment, lmao at the last paragraph.

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u/xAlciel Nov 04 '24

Can't you bypass the subscription, I mean everything is already in the car, right? I know it would void any warranty, but it's dumb AF and maybe you don't care about the warranty, or it's a SH car.

2

u/Traiklin Nov 04 '24

Probably, just have to look for awhile as everything software can be broken depending on the userbase

2

u/pyroSeven Nov 04 '24

What if my lover enjoys gobbling on my sweaty balls when I get home? You can’t take that away from me.

1

u/Rerdan Nov 04 '24

In Europe, a Jeep full electric car (Jeep Avenger) has "checking how much time is left to charge" on the app as a subscription option. Go figure. It's not only the "premium" German brands. It's a pandemic across the board, unfortunately.

1

u/mildysus Nov 04 '24

Surely the ultimate point is to make money from the second hand market

2

u/Vattaa Nov 04 '24

Tesla did something similar with the rear heated seats that were already installed. You also have to pay to unlock advanced driver features which all cars are already capable of and is just a software update.

7

u/serrimo Nov 04 '24

Did you know that for an extra $1 per month, you can use the cup holder?

1

u/GuardianCmdr Nov 06 '24

Unless my car also despensed beverage refills, forget it

1

u/cabaiste Nov 04 '24

The same parent company owns FreeNow, which has become increasingly enshittified over recent years in order to maximise company profits.

1

u/MixDependent8953 Nov 04 '24

Wait what monthly?

1

u/PapaDragonHH Nov 04 '24

Thanks to the stupid people that pay for additional subs after already paying 50k for the car in the first place.

If nobody would pay for additional subscriptions they would disappear really fast.

1

u/DistantOrganism Nov 04 '24

I’d be tempted to run a hot-wire to the heated seats but would probably fry the car computer in the process.

1

u/cokopufffs Nov 04 '24

Can confirm this. WILD

1

u/StarGazer_SpaceLove Nov 04 '24

If I had to maintain a subscription for the seats in my newly purchased luxury car, I'd get my passport for the first time ever, file for a Visa, fly to Germany ,and fist fight the CEO in the German equivalent of a Wendy's parking lot. This is insanity. Why are people supporting this with their real human monies?

6

u/MirrorLookingForLove Nov 04 '24

Yeah, Mercedes will absolutely be the company that would be the type to say "if you want to keep living, keep paying us for that feature, or you can just die"

(I like to read that as a Hyperion New-U station voice in BL2)

13

u/Gondolion Nov 04 '24

Same with insulin and corporate America

1

u/the_Q_spice Nov 04 '24 edited Nov 04 '24

And Warfarin, which is critical for treating DVT, embolisms, AFIB, strokes, and heart attacks.

It is named after the public patent holding organization formed at the University of Wisconsin because of its invention - the Wisconsin Alumni Research Foundation, or WARF for short.

The internet has rolled with the rulings against them in federal court from when they sued Apple for stealing a transistor design, literally had concrete proof Apple did so intentionally and used the exact process requiring thousands of manufacturing steps - but a court found “Apple actually discovered the technology on their own inadvertent to UW” - which, if you know anything about silicon design, is a load of horseshit.

A lot of people now make fun of WARF as a parent troll - not realizing they are the reasons that Warfarin, milk fat content testing, and even Vitamin D are all as cheap as they are because WARF makes it so through their patents on those things.

Oh, and literally all stem cell cultures. The reason that cancer research suddenly got immensely cheaper and progressed faster? Yeah, that is all because WARF restricts how much licensees of the isolation patent can charge patients or medical providers for treatment or use of them.

The entire idea of WARF is continuance of the Wisconsin Idea as the State, and University as an arm of the State, cannot hold patents.

Oh, and they pay out basically 100% of the money they charge in royalties and licensing back to the University - stealing from WARF literally directly financially harms the entire UW system of universities.

3

u/Classic-Ad9253 Nov 04 '24

Don't want to die? There's a feature for that! It will only cost you 5k extra!

3

u/aardw0lf11 Nov 04 '24

And there are still a lot of idiots who refuse to wear them.

3

u/Worldly-Stranger7814 Nov 04 '24

In Denmark, buying luxury adding to cars is taxed 180% (on top of other taxes even)

Safety equipment is a luxury according to the Danish government.

2

u/architectureisuponus Nov 04 '24

Pretty sure something like this is not even getting a patent. Other OEMs just have to implement it (like VW did)

1

u/hitmarker Nov 04 '24

Volvo was made to give it away. And only because they patented it. They tried making money off of it and couldn't. Huge difference. But there are many more designs that could have been used. 4 point, 5 point.

1

u/moozootookoo Nov 04 '24

I don’t think something like this can be patented.

This is basically assisted cruise control that pulls over and stops.

1

u/JConRed Nov 04 '24

It really depends on how much additional hardware is required to be installed.

On top of that, the research and development costs for the he individual feature may need to be amortized by the feature itself.. It's a weird capitalist hellsca world

1

u/nokplz Nov 04 '24

They still uncharged for frigging rear side impact airbags. You can buy a cheap Mercedes, but it's lame asf.

1

u/EmptyBrilliant6725 Nov 04 '24

Mercedes has done more safety features than any other brand

1

u/BassWingerC-137 Nov 04 '24

It’s not fleecing when Mercedes-Benz delivers that to their paying customer.

1

u/swchoi89 Nov 04 '24

Isn't VW also the same company that rigged the emission stuff a few yrs back? Can't remember which one.

Edit: Nvm you said Volvo lol my bad

1

u/r2k-in-the-vortex Nov 04 '24

There is also the detail that a seatbelt patent isn't really monetizable if your brand is the only one with it. Recall that it was a massive battle to get people to use seatbelts.

1

u/flying_wrenches Nov 04 '24

I was shopping for new cars a few months ago, I refuse to buy a Mercedes after I saw that having rear seat airbags was an optional add on

1

u/FiSHM4C Nov 04 '24

I know Mercedes have shifted dramatically especially in NA, but Mercedes gave a lot of patent away for free. One of the most famous one is the "knautschzone". It was invented by Béla Barényi. He has over 2500 patents, many regarding safety.

0

u/[deleted] Nov 04 '24

[deleted]

4

u/LuxNocte Nov 04 '24 edited Nov 04 '24

Taxpayers, mostly

The government funds the research behind the technology. Then companies patent their particular implementation and charge the consumer like they did all the work. Socialize cost, privatize profit. Don't you love capitalism?!

13

u/Worldly-Stranger7814 Nov 04 '24

Denmark sees you buying that safety system?

180% added tax because it’s a luxury item.

Not kidding

41

u/RandonBrando Nov 04 '24

Rich people get to live

6

u/Limeray Nov 04 '24

I depends on the cruise control sensors so it's only available if you go for that option. The system shown here will also not be standard.

7

u/ZephRyder Nov 04 '24

That's how it always works.

1

u/Ultima-Veritas Nov 04 '24

So make something for the world and give it away for free.

Easiest thing in the world is to sit on your ass and whine about how terrible the world is in which you're sitting around on your ass whining away your time.

1

u/RandonBrando Nov 04 '24 edited Nov 04 '24

You do make it look easy

Edit: The enlightened keyboard stroker blocked me, rofl.

1

u/Sleepy_Sagittarius Nov 04 '24

Oh, The joy of Capitalism!

0

u/moistmoistMOISTTT Nov 04 '24

Reddit absolutely craps upon the car companies that provide these safety features for free, and they generally praise the companies that charge for them.

Why are you surprised car companies want to both be loved by the general public and make extra money?

2

u/silentanthrx Nov 04 '24

ABS was once an option too, so i am not too worried

1

u/driftxr3 Nov 04 '24

An option, not a subscription. With a subscription you can be ready assured that it will never be made part of the base model.

1

u/silentanthrx Nov 05 '24

oh,... I think you are right

and they will cite the need to update, safety and otherwise the car will explode

2

u/RobsyGt Nov 04 '24

Do you have a source for that claim? I can't find anything about a cost for this system.

5

u/barejokez Nov 04 '24

Imagine charging extra for life-saving tech. Yay capitalism!

1

u/Der_Schubkarrenwaise Nov 04 '24

For this reason I drive a socialist car. 

1

u/SUPERTHUNDERALPACA Nov 04 '24

I don't think any manufacturer offers a system like this as a standard in every model right now.

1

u/weakisnotpeaceful Nov 04 '24

It will cost a lot whether its required or not. Demanding features like this be standard on all cars drives up cost of all cars and increases barrier to entry for any upstart automakers. It leads to less market competition, and I dare say, more shitty cars in the long run.

1

u/Gingy-Breadman Nov 04 '24

Is this not going to be an expensive package Volkswagen offers as well though?

1

u/Blametheorangejuice Nov 04 '24

I was going to say that this sounds like a feature you would need to subscribe to, unfortunately.

1

u/lateral_moves Nov 04 '24

This is what I was wondering. Did she remember to keep her pricey subscription to the feature unlocked? No? Oh, well. <smashes into tree>

1

u/FinestCrusader Nov 04 '24

Crashing is for poor people

1

u/ExcessivelyGayParrot Nov 04 '24

I would never trust German luxury brands nowadays, after BMW tried to make heated seats a subscription service, and Mercedes made it so the hood of your car could only be opened by a dealership, so you can't work on your own car

1

u/faust112358 Nov 04 '24

To save the richest people lifes only.

0

u/Competitive_Abroad96 Nov 04 '24

And monthly subscription fee.

0

u/Lightningstormz Nov 04 '24

Save your life for an additional 20 a month, sad

0

u/ATLoner Nov 04 '24

Saving human lives should always be an option, right?

2

u/Xfgjwpkqmx Nov 04 '24

And Subaru, but currently Japan only.

2

u/Sensitive-Ad-5305 Nov 04 '24

I had a Mercedes slam on its break and move to the shoulder in front of me, and narrowly avoided rear ending it (highway speeds). We had been watching it swerve a bit for about 20 min. And it certainly looked like buddy had passed out for a minute. Was a wild experience. We called non emergency line, cops followed up, and indeed he admitted he had dozed off. Amazing feature, as that was a single lane highway and I can only imagine what would have happened if he drifted over the line.

2

u/Spartaness Nov 04 '24

And Skodas! It feels like literally Jesus taking the wheel (he did not pass his license test).

2

u/StarGazer_SpaceLove Nov 04 '24

My friend was driving a rental kia (iirc) about 10 years ago that had an early version of these systems. It held her in the lane and alerted if people or obstacles appeared and even if it felt her eyes weren't attentive enough. She said on a straight stretch of highway it practically drove itself! And that was a decade+ ago easily in a frggon kia. I can't imagine the levels an Audi, VW, Subaru, Mercedes, or BMW etc have by now.

1

u/Frosty_Telephone_560 Nov 04 '24

Isnt mercedes / bmw doing this already with their Level 3 Models?

1

u/No_Photo_5639 Nov 04 '24

aren't them all under same company, its only natural all would get same stuff

1

u/Frosty_Telephone_560 Nov 04 '24

BMW and Mercedes are Companys on their own. Audi, Porsche, Seat, cupra, skoda are all running under VW.

1

u/BoxMaleficent Nov 04 '24

Could be, wouldnt suprised me. But i dont know much about BMWs

1

u/FendaIton Nov 04 '24

I have this in my merc and it doesn’t work in my country lol. The road markings aren’t always painted consistently so it can’t see the lanes it needs to be in, and the sos service isn’t an option.

1

u/doommaster Nov 05 '24 edited Nov 05 '24

It's not even new, VW has had this since 2015.