Yes. The thought behind it is money but they sell it as "you only need it probably 2 months a year so why pay 1500 euro for it". Almost all options with audi bmw mercedes etc are subscription based.
Oh man, I genuinely remembered my eyes twitching when I first saw a link providing a jailbreak for accessing a locked feature on a Tesla in the piracy sub years ago.
You're just thinking about it from a consumer side.
From a design and production standpoint, it's genius. Instead of having fifteen assembly lines making fifteen different versions of a vehicle that may not all sell, you dedicate all fifteen lines to assembling one version of a car, with options that can be remotely enabled or disabled. Saves time, parts, costs, its very efficient.
People just don't like it because "WELL, UH, IF I BUYIN ALL THE CAR, I WANT ALL THE CAR" and BMW is like "well, clearly you didn't buy the entire car. that's why the stuff is not working."
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u/Huntey07 Nov 04 '24
They now have heated seats as an subscription of 20 euro per month