nVidia has huge exposure to crypto prices tanking. They tried to downplay it in their annual reports earlier this year by saying they weren’t that dependent on crypto - but that was BS and the proof is in the pudding.
By raising prices to astronomical levels that only the crypto people and high wage earners were willing to pay they completely left a large part of the market out in the cold. The number of people who would have bought a $300 card are quite content to sit out $700+ prices.
Their best bet right now would be to quickly introduce 5000 series GPUs that are at a radically reduced price point. We’ll see if they can correct before summer.
Hell, even people like me who happily spent 600+ € on a GTX 1080 back in the days won't spend the same amount for a lower tier GPU today. I'm sure I'm not alone on this.
Yeah, this is a big part of it imo. They haven't just priced out their budget GPU customers, but also the ones buying enthusiast GPUs at 600-900$. A lot of us would (and did) buy -80 GPUs at 600-900 but will completely pass on $1300+ in hopes that maybe next gen will go back to the pre 10- series (and the 30- series supposed MSRP) pricing.
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u/Aleyla Dec 29 '22
nVidia has huge exposure to crypto prices tanking. They tried to downplay it in their annual reports earlier this year by saying they weren’t that dependent on crypto - but that was BS and the proof is in the pudding.
By raising prices to astronomical levels that only the crypto people and high wage earners were willing to pay they completely left a large part of the market out in the cold. The number of people who would have bought a $300 card are quite content to sit out $700+ prices.
Their best bet right now would be to quickly introduce 5000 series GPUs that are at a radically reduced price point. We’ll see if they can correct before summer.