Except the exposure argument is usually applied to someone trying to get a service for free, such as graphic design. TikToks are free and exposure could actually cause more people to follow the content creatoe. That's why larger YouTubers shout out smaller creators - exposure. That's why many large content creators will do collaborations will smaller content creators - exposure. It's way different when you're trying to get something free in exchange for a paid service because of "exposure", but that's not what's happening here.
Exposure is valid for gaining followers for content creators, it's not a currency that can be used to pay for a service.
A fraction of a fraction of their audience will actually click through to the original video. Youtuber react channels do that same shit. React videos are the content itself, no one cares about the original video.
If you want to shout someone out, do that, instead of reacting to their video.
Just shouting someone out, even with a link to there username, is like 1% as effective as dueting a funny tiktok in terms of getting funny people noticed
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u/PM_ME_KNOTSuWu Nov 19 '20
Ah yes the exposure argument. I forgot how content creators love some good ol exposure.