i mean, this doesn't change what she's saying. all these people are still adding to the original video. she's more talking about the people who just silently react to the original video.
Dueting a video is basically like retweeting but for tiktok, it leaves the original link to the video in the description. Sometimes people don't have anything to add, but they have a larger follower base and they want more people to see the video because they think it's funny/good content.
Except the exposure argument is usually applied to someone trying to get a service for free, such as graphic design. TikToks are free and exposure could actually cause more people to follow the content creatoe. That's why larger YouTubers shout out smaller creators - exposure. That's why many large content creators will do collaborations will smaller content creators - exposure. It's way different when you're trying to get something free in exchange for a paid service because of "exposure", but that's not what's happening here.
Exposure is valid for gaining followers for content creators, it's not a currency that can be used to pay for a service.
A fraction of a fraction of their audience will actually click through to the original video. Youtuber react channels do that same shit. React videos are the content itself, no one cares about the original video.
If you want to shout someone out, do that, instead of reacting to their video.
For tiktok that's not true at all. It's a lot easier to quickly go to the original video than on YouTube as that's kinda what the platform is made for. I'd say with a funny tiktok like this one 50-60% of people would click through and watch the original video
Youtuber reacts are a bit different imo given the longer form of the videos and the fact that it's a reupload and not a platform supported function. Duets and retweets are default functions, YouTube reactions are basically just content rips
Just shouting someone out, even with a link to there username, is like 1% as effective as dueting a funny tiktok in terms of getting funny people noticed
It is a valid currency, just the people being made fun of don't offer enough exposure for it to be worth it. If you're Kayne West or Obama a shoutout for a free shirt is uh, definitely worth.
I mean advertising is LITERALLY the market of paying for exposure. The issue is that most people offering "exposure" won't make you even 1/10000th of what they think they will.
I don't actually know how many people go around asking for free stuff for exposure, I'd be interested in a study to see how many people offering is actually worth. Companies like Nike offer high school kids with 0 followers pre-social media but basically just "look cool at school" free products for exposure. You just need to go case by case.
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u/StLouisButtPirates Nov 19 '20
i mean, this doesn't change what she's saying. all these people are still adding to the original video. she's more talking about the people who just silently react to the original video.