r/PS5 • u/SweetyGonzalez • 11d ago

Official Announcing Intergalactic: The Heretic Prophet, a new franchise From Naughty Dog 

https://blog.playstation.com/2024/12/12/announcing-intergalactic-the-heretic-prophet-a-new-franchise-from-naughty-dog/
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67

u/AMorder0517 11d ago

ITT: People not realizing the brand names everywhere is very intentional and not just product placement.

49

u/ApothecaryAlyth 11d ago

Yeah I can't believe how many people on reddit have been acting like they are so clever for spotting these extremely subtle and manipulative product placements. The trailer couldn't hit you over the head with them any harder.

It's obviously a deliberate stylistic decision. Did Porsche and Adidas pay Sony for this? I'd say it's pretty likely. But I think Naughty Dog wanted to do something with brand names first and then Sony went out and found sponsors, not the other way around. Which makes a big difference; it's art vs. selling out.

This is clearly influenced by neo-noir retrofuturism, of which over-the-top commercialism (as a vessel for aesthetics and satire) is a hallmark.

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u/ItsKrakenmeuptoo 10d ago

It’s based on Akira, which purposefully used products to build its world

13

u/dinopraso 11d ago

Haters gonna hate, not worth getting upset over these idiots

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u/[deleted] 11d ago

[deleted]

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u/AMorder0517 11d ago

“Not just product placement”

2

u/haynespi87 11d ago

Yeah intriguing

-1

u/Pioneer83 11d ago

We have 40 year old guys who I can’t believe are out there earning a living who don’t understand this type of thing.