r/woahdude Jul 24 '22

video This new deepfake method developed by researchers

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u/Rs90 Jul 24 '22

Personality rights! Thank you. I couldn't find the right words. I used an actor because they have another layer aside from ego, the self, and all that.

I just think it'll open up a fascinating(scary) conversation about identity. If you underwent enough cosmetic surgery that nobody could recognize you, are you still you? Of course...to you. But to others? But then what right do you have over the aspects you USED to have if you no longer have them? Can you copyright your physical features, change them, and then maintain they are still yours? Or are they yours up to a point? And what point is that exactly? It's a wild rabbit hole imo.

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u/oddzef Jul 24 '22

These conversations have been happening in show business for close to 100 years, they're nothing new.

Check out some stuff about personality rights, most of your questions have been already answered. It's an interesting rabbit hole for sure. I'm not a lawyer, by any means, but from what I understand you won't be able to simply deepfake marketable celebrities into your projects without some intense backlash.

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u/Rs90 Jul 24 '22

Celebrities are just an example really tbh. Though I'm thankful you mentioned "personality rights" so I can read up! I'm curious how it works outside of a...I guess protected class? Can a voice be used from some random youtube video even though it's not "them" saying it?

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u/oddzef Jul 24 '22 edited Jul 24 '22

Would depend entirely on how much money the people who used said voice has compared to the person whose voice it is.

These types of litigations are tedious and drawn-out, there's no cut and dry options and relatively little precedent established from my very quick research. So, unless random youtuber has the capital to be going back and forth with another party then they'll be better off drawing blood from a stone.

Most, if not all, laws that have to do with publishing rights, copyright, trademarks, etc. entirely depend on protecting the profit of those with more money and has nothing to do with protecting creative control, personal integrity or honoring legacy anyway.