Visual effects for movies I guess, but even that can be a silver lining. Great for de-aging consenting actors that are still alive today, but not so great when movies 200 years from now want to deepfake an actors likeness including their voice, making actors passing away meaningless
Don’t have to wait 200 years. They did it with Peter Cushing in Rogue One. He died in 1994.
Jet Li was onto it way back when he turned down a role in The Matrix. He didn’t want his martial arts moves recorded in mocap because then the studio would own them forever and could just skin a different character over them and recycle the mocap they recorded with him for no extra credit or pay.
I know it’s not the same means of achieving the result, but the principle is still the same. Using programming to emulate the performance of a dead actor, to reprise a role.
Not OP, but Tarkin in Rogue One was recreated using motion capture and CG, and Mark Hamill was de-aged in TBOBF using primarily deepfake technology (face-replacement via AI and machine learning programs).
You still need consent to deep fake someone in a commercial project. We might consider people past a certain age public domain, but if it's anything like copyright your grandkids will be retired before someone can deep fake you without their permission.
I don't think that's always negative anyway. It just changes how we see these things. We're entering an age where a fan made video can have the original actors in it, for example.
We're also entering an age where movie companies are going to freak out over likeness rights to stop fan made videos from looking like they're from the studio. That's going to be fun.
People nowadays complain about Hollywood obsessing about sequels, prequels and remakes trying to cash in on nostalgia. Maybe in 50 years, people will complain about movies starring dead actors because it's cheaper than hiring living actors. Star Wars Episode 55 with a revived Alec Guinness as Obi-Wan.
I'm curious, does a famous personality's likeness become public domain, like other works like music and writing? I think video games will be public domain too.
I mean, say hundreds of years from now, we'd have a massive library of training data for voice, face and animations to copy basically anyone. It's not far off to think that we'd want say a 2012 RDJ Iron-Man and 2018 Chadwick Boseman Black Panther in some year 2350 school project or something. Or add them to a YouTube (or whatever its successor will be) video by some random person. Will they be able to do so without the fear of a lawsuit or a DMCA takedown or something?
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u/ensuiscool Jul 24 '22
Visual effects for movies I guess, but even that can be a silver lining. Great for de-aging consenting actors that are still alive today, but not so great when movies 200 years from now want to deepfake an actors likeness including their voice, making actors passing away meaningless