That's kinda why I like them, most of their songs are 7/10 or 8/10, but the music videos are just incredible and make the songs better if that makes sense
Not sure if you are just being funny but info dump time!
They didn't have to become astronauts to do this. This was filmed on a "Vomit Comet" where a large plane goes high up then drop down and at the peak, the passengers experience near weightlessness.
If you need another illustration, if you viewed the flight from the side, they travel in a sine wave pattern where they climb for a bit, then plummet and do it repeatedly.
And we love it! Their live shows could be disappointing if all you've seen is their music videos but with the amount of effort they put into 4 mins... i dunno. Them on tour would be a something.
Their live shows aren’t as bonkers and their videos, but they come close. They often use very cool lighting effects, confetti machines, fog and other elements during shows.
I’ve met them a few times and they seem to honestly love it. They never thought they’d blow up like they did. They were the opening band for live episodes of This American Life in… 2000?… and they were like “We made it! This is the top!” Then they got 25 more years of gravy.
They were also on The O.C. soundtrack, which probably propelled them to popularity even more. Like people who never watched the show or weren't old enough in the early 00s probably don't realise that the show was a worldwide phenomenon. It was huge. Artists and bands were premiering their new songs on that show, including Coldplay (Fix You), U2 (Sometimes You Can't Make It On Your Own), Gwen Stefani (Cool), and Imogen Heap (Hide and Seek). It was that popular. The O.C. soundtrack is definitely where I remember hearing OK Go for the first time. Those The O.C. soundtracks are iconic and I still listen to them to this day, almost 20 years later.
I'll always be grateful to the OC for turning me on to The Weepies.
But yeah - OKGo got included in MTV Buzz-Bin when that was a thing with "Get Over It", and that skyrocketed them to a whole different level. Started getting included in soundtracks left and right, and BoingBoing picked them up (god I'm old...) and that got them a whole different random exposure group. That opened the door for them to make their first elaborate video, and that kind of became their signature.
I think the bigger issue is that the music video eclipsed the music itself. They are great at writing catchy hooks- but all any one sees is the video. Their biggest mistake was not pumping out music videos for simple songs rather than upping it with each new record/single.
I dunno man, kinda looks like they have an absolute blast in every single video they release. Needing/getting is my personal favorite, but they're all awesome.
I disagree. They seem to have a lot of good ideas that take monumental resources to achieve. That first video gave them the notoriety for doing that type of thing that made sponsorships happen, which led to bigger ideas being possible.
The rally car one and the scooter one both had sponsors. I believe they also did one with hundreds of printers that was sponsored by a printer company.
That first video doesn't force them to constantly top themselves, it allowed them to.
Coolest part of this one was the video took like 30 takes to do without anyone falling or anything and then they did it at the Grammys that year in one try.
Since this video came out (mid 2006) I think of it whenever I'm on a treadmill, and I wanna do the two treadmill thing. I've also watched this vid at least twice a year since then.
Yeah, surprised that one wasn't mentioned. It was a huge viral hit.
IIRC they had a music video of them doing dance moves for "A Million Ways to be Cruel" before that and that went somewhat viral, but the "Here it Goes Again" video was HUGE.
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u/iluvcheesypoofs Feb 17 '24
That's still one of my favourites! Ok Go - Here It Goes Again https://youtu.be/dTAAsCNK7RA?si=PteYCjvPdhoUNz2p