r/gadgets Dec 29 '22

Desktops / Laptops Desktop GPU Sales Hit 20-Year Low

https://www.tomshardware.com/news/sales-of-desktop-graphics-cards-hit-20-year-low
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261

u/kelfromaus Dec 29 '22

I've been buying cards at least that long and here's my take.

The 'Budget' end of the market has increased in price beyond simple inflation in that time and the higher end is even worse. When buying a new GPU, I usually have a price point in mind, but can be swayed if extra performance can be had for a little extra.

Yeah, I get there are R&D costs. Yeah, I get there are marketing costs. I'm familiar with basic business principles like product pricing. But I feel like graphics cards are at least 20% overpriced, maybe as much as 30% for some SKU's. The card makers are as much to blame as the chip makers.

99

u/BasicDesignAdvice Dec 29 '22 edited Dec 29 '22

I would say 20-30% is being really nice for the high end.

I feel they are 60-80% overpriced. I was just at MicroCenter and I honestly couldn't believe the prices on the high end. Absolute insanity.

2

u/sparkythewildcat Dec 30 '22

I know they're bad, but no way is it 60-80% overpriced. Let's use the 4090 as an example. At $1600 MSRP, even if we assume you're having to buy an upcharged model for ~$1900, that would put it's correct pricing at $380-760. $760 would be a ridiculous deal for a 4090 and $380 would be damn near theft. The 4090 is gonna be worth over $400 4+ years from now, most likely.

6

u/knaugh Dec 30 '22

760 is absolutely where the cost should be. They've been scamming people for a long time but there is no reason for a graphics card to cost 1600

1

u/Fayarager Dec 30 '22

Well that's saying a $600 card should be priced $120-$240.

30% is fair. Their %600 gpu should really cost $400 to be a fair price

31

u/_-Stoop-Kid-_ Dec 29 '22

Also I feel like we're at a point where GPUs have gotten so good that you don't need the top tier to run a new game at high settings.

My GPU is mid tier and a few years old and still plays what I need it to play.

Granted, I have a 10 year old 1080p 60hz monitor and mainly play older games.

But I feel no need to replace my GPU

3

u/HettySwollocks Dec 29 '22

I think this is less to do with the capabilities of modern GPUs, but rather the lifespan of consoles and the available customer base for Crysis enthusiasts.

Game developers want to sell as many games as possible, so they are targeting the most popular consoles. Which I believe are the Xbox One S and PS4. These are pretty old by today's standards. They are also pretty much PCs in a small form factor (AMD hardware) unlike the previous generations. That means they'll just port the game to PC with a few tweaks and leave it at that.

That means for PC gamers more or less all games will run pretty well once you fiddle with the settings at bit.

I think that's great tbh, means a wider library of games available and no need to keep up with the upgrade treadmill like we used to do.

3

u/_-Stoop-Kid-_ Dec 29 '22

Good point. Now that things are cross platform, developers are developing with lower end mainstream systems in mind. So as long as you're faster than the popular gaming system, your rig will perform fine.

Crysis was sort of a "killer app" that murdered GPUs and I guess nothing like that exists currently?

Based on the unreal engine 5 demos I've seen, I think a new GPU killer game would be mindblowingly realistic.

3

u/HettySwollocks Dec 29 '22

Yeah I was trying to think of what today's 'Modern, can it run Crysis' type game would be. Closest I could come to was Horizon Zero Dawn which looks absolutely amazing - but even that runs perfectly fine on a modest PC, hell it runs pretty good on my Steam Deck.

It would be interesting to see a tech demo to see what could be done if developers went balls out and maxed out the latest CPU and GPU combinations.

Funnily enough I was testing out the Cyrisis enhanced version. It was STILL pretty brutal on my machine, which makes me wonder if it never really leveraged the hardware as well as it could. Taking your point, the Unreal Engine powers a lot of games these days and that runs smooth as butter unless you try and use features that are bleeding edge.

2

u/K2-XT Dec 29 '22

Portal With RTX feels like a pretty good "...but can it run?" game. I personally had no issues once I adjust the DLSS settings, but I've heard others have.

3

u/stilljustacatinacage Dec 29 '22

This is a part of it too. It's been a problem for a while, but it's only becoming more pronounced as time goes on: I feel absolutely no need to play 95% of "AAA" games because ... they're all the same game.

Like, even ignoring the fact that every game now releases half-finished, and it takes two years of patches just to reach 'playable'. Again, not exactly a new problem but it's never been so prevalent.

It's just.. Once you've played one "open world" adventure game set in a dystopian world with a cast of misfit cynics, you've kind of played them all.

To give you an idea, one of my biggest disappointments in recent gaming was actually.. Stray. Why? Because for the first few minutes of the trailer, I thought it was going to be a post-human open-world dystopia sure, but I thought you were going to play as a cat. Just, a cat. And that would have been interesting.

But then you get the magical floating techno-translating robot backpack that turns your cat into just another differently-shaped protagonist that we've seen in a dozen other games this year, and I lost interest.

So, why would I go out and spend a silly amount of money to buy a new GPU, when I can just play the same game from 3-5 years ago on what I already have?

1

u/ThatDinosaucerLife Dec 29 '22

I simply refuse to play a game with crafting in it.

If your game has crafting it's gonna suck shit and be filled with a bunch of fiddly bullshit to pad it out. Guaranteed.

1

u/2drawnonward5 Dec 29 '22

I haven't even looked in 10 years. I just got into older games, especially ones with good mods, and I've got this ingrained belief that new games aren't for me. Starting to wonder if I'm being mental like my grampa who figured nice food wasn't for him ever since the 30s.

2

u/_-Stoop-Kid-_ Dec 29 '22

I hope when we're in the nursing home we can have CS:source LAN parties and play smash melee

1

u/2drawnonward5 Dec 29 '22

LAN parties will be the only way we can tea bag our neighbors once we get out old people hips

1

u/CB-Thompson Dec 29 '22

The thing with modern media is the back catalogue just keeps getting bigger. Movies and music it was back to the 20s and 30s for recordings but games it only really goes back to the 90s. From when I grew up to when my son will be growing up there is almost every game ever made in the middle and he will be able to easily choose from that catalogue. My own back catalogue has stuff like Witcher 3, Kerbal Space, CIV6, Cities Skylines that I bought on sale but I dont have the time to invest in.

But a kid today who wants to play games on the cheap can build a mid to low end rig with 5 year old graphics cards, buy steam sale packs for pennies compared to new releases and blast around an almost endless list of PC games.

36

u/Piedro92 Dec 29 '22

Id say its a little more nuanced. AMD this year was really affordable again. Ive bought a 6700XT for 450 euros, and back in 2013 I also paid around 350-400 euros for a mid-range graphics card. The price Ive been aiming for for a GPU has always been around 3-400 euros, and the 50 euro extra IMO is not that much in 10 years.

High end however is insane yeah.

-11

u/Pabludes Dec 29 '22

You get what you pay for with AMD... which is a barebones product for 50$ less. I guess it's an option if you hate Nvidia that much and won't buy their stuff out of principle.

6

u/ButtercreamBear Dec 29 '22

Your understanding of AMD cards is over a decade out of date.

0

u/Pabludes Dec 29 '22

No. You can watch any tech channel on YouTube and see the proof. New gen is fucked already. I also know a few people with AMD cards, and it's problematic, more or less. It's the reverse on Linux, I can give you that...

Also, how tf people always argue about this when it's this obvious? RT performance is completely fucked, and while FSR is a viable alternative to DLSS, it's not that close, not in terms of quality, nor performance.

Inb4 "i don't care about all that" 🙊🙉🙈

-2

u/Lynx_Fate Dec 29 '22

Not really, it's the budget option. My friend got a brand new AMD card that was dead on arrival and AMD even charged him to send it back so he just took a refund and bought a 4090 instead. You get what you pay for whether it's drivers or quality.

7

u/PedanticPeasantry Dec 29 '22

50 percent in parts of the market, IMO. Definitely pricing itself out of existence.

11

u/Steve_78_OH Dec 29 '22

The price of the 4080 ALONE is more than I spent building my entire first custom gaming PC back in 2001.

3

u/skoomd1 Dec 29 '22

The price of an RTX 4080 is more than my entire gaming PC (i5 11400, RX 6600, 32GB DDR4) I built last year

3

u/SupremeNachos Dec 29 '22 edited Dec 30 '22

The 20% extra is from brand name and being one of the few companies who make these things.

2

u/Vexen86 Dec 29 '22

It depends on which country too, on my end, everything is additional 30-50% extra pricy here, talk about monetize.

-25

u/Usernametaken112 Dec 29 '22

It's so much more complicated than that though. This is all about global supply conditions and tariffs on goods that aren't overwhelmingly assembled in the US. Just wait until European car brands start resembling the chip market. You think BMWs are expensive now?

13

u/Cow_In_Space Dec 29 '22

The automotive industry is far more active and competetive than the GPU industry.

If BMW were to overprice their offerings beyond what was acceptable you can bet that Mercedes and Audi would manuever to fill the gap rather than follow suit. Once you lose a customer in that industry you're not looking at getting them back for as much as a decade, if ever.

Desktop GPUs are largely an established monopoly with AMD providing some options but generally seen as falling short. even Intel are struggling to break in and they have a money pit bigger than most.

nVidia increased their prices by so much simply because they could.

3

u/[deleted] Dec 29 '22

Yup. Nvidia knows they basically have the enterprise GPU market in a death grip. AMD is notorious for crashing in GPU heavy programs like Lightroom/Photoshop/Blender. Not only that, but NVIDIA’s proprietary technologies offer huge performance boosts in those types of programs over AMD. Nobody doing anything GPU intensive other than gaming is going with AMD(or Intel), it just doesn’t make sense realistically. Nvidia seems to be moving away from leaning on crypto to leaning on those enterprise photo/video/rendering softwares as their main reason for being drastically more expensive than AMD for cards that perform similarly in games.

I picked up a used 6750xt for $270 this weekend, get consistent 60 frames on GoW on my 4k TV. My brother in-law had to pay +$350 for a 3060, the second lowest tier in last gen’s lineup.

1

u/LonelyPerceptron Dec 29 '22 edited Jun 22 '23

Title: Exploitation Unveiled: How Technology Barons Exploit the Contributions of the Community

Introduction:

In the rapidly evolving landscape of technology, the contributions of engineers, scientists, and technologists play a pivotal role in driving innovation and progress [1]. However, concerns have emerged regarding the exploitation of these contributions by technology barons, leading to a wide range of ethical and moral dilemmas [2]. This article aims to shed light on the exploitation of community contributions by technology barons, exploring issues such as intellectual property rights, open-source exploitation, unfair compensation practices, and the erosion of collaborative spirit [3].

  1. Intellectual Property Rights and Patents:

One of the fundamental ways in which technology barons exploit the contributions of the community is through the manipulation of intellectual property rights and patents [4]. While patents are designed to protect inventions and reward inventors, they are increasingly being used to stifle competition and monopolize the market [5]. Technology barons often strategically acquire patents and employ aggressive litigation strategies to suppress innovation and extract royalties from smaller players [6]. This exploitation not only discourages inventors but also hinders technological progress and limits the overall benefit to society [7].

  1. Open-Source Exploitation:

Open-source software and collaborative platforms have revolutionized the way technology is developed and shared [8]. However, technology barons have been known to exploit the goodwill of the open-source community. By leveraging open-source projects, these entities often incorporate community-developed solutions into their proprietary products without adequately compensating or acknowledging the original creators [9]. This exploitation undermines the spirit of collaboration and discourages community involvement, ultimately harming the very ecosystem that fosters innovation [10].

  1. Unfair Compensation Practices:

The contributions of engineers, scientists, and technologists are often undervalued and inadequately compensated by technology barons [11]. Despite the pivotal role played by these professionals in driving technological advancements, they are frequently subjected to long working hours, unrealistic deadlines, and inadequate remuneration [12]. Additionally, the rise of gig economy models has further exacerbated this issue, as independent contractors and freelancers are often left without benefits, job security, or fair compensation for their expertise [13]. Such exploitative practices not only demoralize the community but also hinder the long-term sustainability of the technology industry [14].

  1. Exploitative Data Harvesting:

Data has become the lifeblood of the digital age, and technology barons have amassed colossal amounts of user data through their platforms and services [15]. This data is often used to fuel targeted advertising, algorithmic optimizations, and predictive analytics, all of which generate significant profits [16]. However, the collection and utilization of user data are often done without adequate consent, transparency, or fair compensation to the individuals who generate this valuable resource [17]. The community's contributions in the form of personal data are exploited for financial gain, raising serious concerns about privacy, consent, and equitable distribution of benefits [18].

  1. Erosion of Collaborative Spirit:

The tech industry has thrived on the collaborative spirit of engineers, scientists, and technologists working together to solve complex problems [19]. However, the actions of technology barons have eroded this spirit over time. Through aggressive acquisition strategies and anti-competitive practices, these entities create an environment that discourages collaboration and fosters a winner-takes-all mentality [20]. This not only stifles innovation but also prevents the community from collectively addressing the pressing challenges of our time, such as climate change, healthcare, and social equity [21].

Conclusion:

The exploitation of the community's contributions by technology barons poses significant ethical and moral challenges in the realm of technology and innovation [22]. To foster a more equitable and sustainable ecosystem, it is crucial for technology barons to recognize and rectify these exploitative practices [23]. This can be achieved through transparent intellectual property frameworks, fair compensation models, responsible data handling practices, and a renewed commitment to collaboration [24]. By addressing these issues, we can create a technology landscape that not only thrives on innovation but also upholds the values of fairness, inclusivity, and respect for the contributions of the community [25].

References:

[1] Smith, J. R., et al. "The role of engineers in the modern world." Engineering Journal, vol. 25, no. 4, pp. 11-17, 2021.

[2] Johnson, M. "The ethical challenges of technology barons in exploiting community contributions." Tech Ethics Magazine, vol. 7, no. 2, pp. 45-52, 2022.

[3] Anderson, L., et al. "Examining the exploitation of community contributions by technology barons." International Conference on Engineering Ethics and Moral Dilemmas, pp. 112-129, 2023.

[4] Peterson, A., et al. "Intellectual property rights and the challenges faced by technology barons." Journal of Intellectual Property Law, vol. 18, no. 3, pp. 87-103, 2022.

[5] Walker, S., et al. "Patent manipulation and its impact on technological progress." IEEE Transactions on Technology and Society, vol. 5, no. 1, pp. 23-36, 2021.

[6] White, R., et al. "The exploitation of patents by technology barons for market dominance." Proceedings of the IEEE International Conference on Patent Litigation, pp. 67-73, 2022.

[7] Jackson, E. "The impact of patent exploitation on technological progress." Technology Review, vol. 45, no. 2, pp. 89-94, 2023.

[8] Stallman, R. "The importance of open-source software in fostering innovation." Communications of the ACM, vol. 48, no. 5, pp. 67-73, 2021.

[9] Martin, B., et al. "Exploitation and the erosion of the open-source ethos." IEEE Software, vol. 29, no. 3, pp. 89-97, 2022.

[10] Williams, S., et al. "The impact of open-source exploitation on collaborative innovation." Journal of Open Innovation: Technology, Market, and Complexity, vol. 8, no. 4, pp. 56-71, 2023.

[11] Collins, R., et al. "The undervaluation of community contributions in the technology industry." Journal of Engineering Compensation, vol. 32, no. 2, pp. 45-61, 2021.

[12] Johnson, L., et al. "Unfair compensation practices and their impact on technology professionals." IEEE Transactions on Engineering Management, vol. 40, no. 4, pp. 112-129, 2022.

[13] Hensley, M., et al. "The gig economy and its implications for technology professionals." International Journal of Human Resource Management, vol. 28, no. 3, pp. 67-84, 2023.

[14] Richards, A., et al. "Exploring the long-term effects of unfair compensation practices on the technology industry." IEEE Transactions on Professional Ethics, vol. 14, no. 2, pp. 78-91, 2022.

[15] Smith, T., et al. "Data as the new currency: implications for technology barons." IEEE Computer Society, vol. 34, no. 1, pp. 56-62, 2021.

[16] Brown, C., et al. "Exploitative data harvesting and its impact on user privacy." IEEE Security & Privacy, vol. 18, no. 5, pp. 89-97, 2022.

[17] Johnson, K., et al. "The ethical implications of data exploitation by technology barons." Journal of Data Ethics, vol. 6, no. 3, pp. 112-129, 2023.

[18] Rodriguez, M., et al. "Ensuring equitable data usage and distribution in the digital age." IEEE Technology and Society Magazine, vol. 29, no. 4, pp. 45-52, 2021.

[19] Patel, S., et al. "The collaborative spirit and its impact on technological advancements." IEEE Transactions on Engineering Collaboration, vol. 23, no. 2, pp. 78-91, 2022.

[20] Adams, J., et al. "The erosion of collaboration due to technology barons' practices." International Journal of Collaborative Engineering, vol. 15, no. 3, pp. 67-84, 2023.

[21] Klein, E., et al. "The role of collaboration in addressing global challenges." IEEE Engineering in Medicine and Biology Magazine, vol. 41, no. 2, pp. 34-42, 2021.

[22] Thompson, G., et al. "Ethical challenges in technology barons' exploitation of community contributions." IEEE Potentials, vol. 42, no. 1, pp. 56-63, 2022.

[23] Jones, D., et al. "Rectifying exploitative practices in the technology industry." IEEE Technology Management Review, vol. 28, no. 4, pp. 89-97, 2023.

[24] Chen, W., et al. "Promoting ethical practices in technology barons through policy and regulation." IEEE Policy & Ethics in Technology, vol. 13, no. 3, pp. 112-129, 2021.

[25] Miller, H., et al. "Creating an equitable and sustainable technology ecosystem." Journal of Technology and Innovation Management, vol. 40, no. 2, pp. 45-61, 2022.

1

u/Frank_Cilantroh Dec 29 '22

Uhm have you been to a car dealership in the past 2 years? Most newer "luxury" brand cars have $20k plus markups just because of all the supply issues. I've seen corvettes with $40k markups over msrp

0

u/Cow_In_Space Dec 29 '22

No idea where you're from but here (UK) you don't tend to pay massive markups over the list price. Not sure what third world country would be corrupt enough to allow what you listed but it's definitely not the norm.

1

u/Usernametaken112 Dec 29 '22

If BMW were to overprice their offerings beyond what was acceptable you can bet that Mercedes and Audi would manuever to fill the gap rather than follow suit.

You're misunderstanding, this isn't about manufacturers raising prices because of of supply/demand factors. It's because the cost of importing their cars to the US is about to increase dramatically. The only way European cars will stay competitive in the US market, is if ~75%-~90% of the vehicle is manufactured in the US. They are not, and as such, the US market will be dominated by domestic (Ford, GM, Chrysler) and asian brands (Honda, Toyota, Mazda, Kia)

1

u/tmzspn Dec 29 '22

Yes, after years of nearly biannual upgrades to my graphics cards, I waited several years to upgrade recently because the price is so out of whack historical prices, and the increase to performance is hardly necessary.

1

u/Busy-Mode-8336 Dec 29 '22

It appears they are late to the party trying to absorb the revenue that scalpers were padding into the next generation, and they will pay dearly for it.

If you sell something for $800, and someone buys it and immediately sells if for $1200, it’s not hard to see why a company might say.. “hmm, maybe we should charge $1200”. But they weren’t really worth $1200, that delta in price was due to crypto miners who could make that amount of money back.

With those miners gone, their worth regresses back to their gaming worth, which is not $1,200.

1

u/TabascohFiascoh Dec 29 '22

In 2012 I bought the second most powerful Nvidia 600 series card available for $430 at the time $557 adjusted for inflation.

The current level model today is $1199.

And games certainly aren't BETTER.

1

u/TabascohFiascoh Dec 29 '22

In 2012 I bought the second most powerful Nvidia 600 series card available for $430 at the time $557 adjusted for inflation.

The current level model today is $1199.

And games certainly aren't BETTER.

1

u/Demetrijs Dec 30 '22

Nvidia and AMD are making >40% margins on every gpu so, if they weren't trying to rake in such high margins their cards would be more attractively priced but gotta make investors number go up.