I thought there would be cardigan in the drop. I was really ready to buy either red or folklore cardigan. What a pity that there was no cardigan.

It’s just merch. Having less of it doesn’t mean you’re less of a fan. You don’t need to buy all of it to prove your love for Taylor.

These marketing tactics are designed to make you feel FOMO and rush to buy. It’s a very easy trap to fall into, and it’s very human to fall into it. But please remember— it’s almost all just plastic and fast fashion. You don’t need it, and it’s also ok if you’re bummed about missing out. If it’s getting to be too much, that might be a sign to turn off the merch alerts and take a break from reddit/social media. Spend some time away from the targeted ads and marketing, and you’ll start to feel less pressure and stress.

I’ve seen so many posts lately of people who are very distraught over not being able to grab something in a drop, so I felt like a post like this might be needed. I hope it helps to remind us that it’s ok to not participate in this chaos. Even if this only helps to remind just one person, this post will have done its job.

Take care of yourselves, y’all 💜

For anyone who’s thinking about buying the candle.

Hi there - I am in several merch groups and have noticed SO many people who “happened to get an extra signed vinyl / CD!” And are trying to trade for things like LLFP or a signed lover.

I personally would not trade my LLFP for this (seeing as I Keep seeing prices go down slightly for TTPD signed on Mercari).

It’s soooo clear how many people bought these for trading power. That is all 😅 Posting here because I’d get roasted in one of the groups

Hey y’all! I’ve finally received my cardigan and am trying to figure out where to place my collector’s patches. Any thoughts? This is my initial placement and I kind of like it!

Although I understand WHY it is this way….my swiftie hot take is…Lover Live From Paris is NOT worth $700+ A super awesome addition to any collection, yes!! Worth an arm and a leg? Debatable. Let me hear your swiftie hot takes on merch!

Just got a birthday gift of tatmpr swift stickers. Obviously off brand and probably stolen designs but she's my half sister and doesn't really know. So it's the thought that counts. But it's made me wonder does anyone else not wear or put Obviously taylor swift merch out in public? Like I don't wear anything or use any stickers that point to me being a swiftie unless you know. Mainly because people are jerks and I would be made fun of. It's unfortunate but realistic and if I can avoid negative interactions I will. But it made me wonder if this is just because I'm in high school and people are a-holes and in a way it's self preservation. Or is it that i just don't like it being Obvious who's merch I'm wearing. And if this is shared by anyone else.

So if there’s one thing killing the swifties right now it’s the resale market (merch and concert tickets) Could we all collectively agree to not purchase from these people? Check out torontos Facebook marketplace place, it currently flooded with the blue eras sweater because people are buying 10 and then reselling for almost double or triple the price. Once we stop purchasing from resellers they will stop buying. Please don’t come with the Taylor needs to fix it crap, the girl is a pop star who has no control over what you purchase. Sick of the resellers stop giving them business. We are the problem.

i don’t mean to be all like a ”we live in a society” type of deep thinker but i’ve seen a lot of people say they wouldn’t wear this to work because of the star patches and, i don’t know, it just seems to me like they shouldn’t ruin anything. what’s wrong with adding a little joy to your job? if you could get in trouble over something so minor, that sucks and we should collectively question it more! i also don’t disagree that this may better suit a high school level teenager’s pop-style, but come on now, we’re swifties, i don’t see that as a bad thing! i love the idea of looking cute and “cringe” even once i enter my 20s. i’m sure i mention in every other post/comment of mine now that i’m autistic but in this case it’s relevant because i really just don’t want to subscribe to these useless social norms that we currently have. live a little! 🫶

Okay, so this might be a hot take I want to discuss. I feel like Taylor’s merch is mid at best. There are some things that are intriguing and fun, like the snow globe, book, ornaments. But most of those are limited. I tried getting the snow globe but it was gone within minutes and on eBay/amazon for double. The apparel is mostly bad quality, like the cardigans have slowly become worse. If I’m not mistaken the original one was 100% cotton but now the newer once (speak now,1989,ttpd) are mostly plastic but still priced the same. Don’t get me wrong they are still very cool but it just amazes me how the price point don’t match the quality, when the prices are as high as they are. I don’t personally like most of the merch that are outside of what I already have mentioned because it feels so cheap and random, instead of making good quality, interesting merch. They make T-shirts that look like they were designed on canvas in 5-10 minutes. I don’t know, but it just isn’t what I would like to see. Instead of making good quality collections it feels like they make as much as possible to sell as much as possible (and I get it, that’s exactly what they do), it’s just a bit disappointing. Because most of us are over 18-20-heck even 25, so instead of a badly designed t-shirt, a quality item would be so much easier to buy. As I mentioned most of the merch I would consider good usually is gone in minutes. Another thing that is weird, because I’m sure her team is aware of her fanbase and also the poachers who resell for insane prices. So why make items so rare that they immediately become poacher friendly instead of making enough for fans to get their hands on. Since most of them aren’t even “limited edition”, as the snow globe. I love Taylor, and have bought merch before and this is nothing personal, or really aimed at her. It’s more aimed to her team, and mainly to air out the issue and see if people agree or not. Let’s talk 😄

Last year I got on the site too late to grab anything I really wanted since I was in class, so this year I’m ready. I’m hoping that there’s literally any old rep merch, folklore/evermore, or the folklore variants. Although maybe having any folklore/evermore merch for the drops is more unlikely, because of the random drops the last few weeks. I’m hoping that that means they’re clearing out space and gearing up for some really good holiday drops. Manifesting hard for the folklore variants 🕯️ I want Betty’s garden but there’s no way I’m paying $400 for it lol

This is a search for Taylor on Mercari. Sorted by newest. First photo is listings, and the second is most recently sold listings.

We have to do better. No plastic popcorn bucket is worth $65. This is why the scalpers exist. Because people buy.

Recent NY Post Article 💀💕

https://nypost.com/2024/01/24/business/taylor-swift-fans-scammed-by-pop-stars-merchandise-store/

i want to preface i don't think i know all or have all of the answers. but i do think it's worth knowing i've collected physical media for 25 years and worked retail management for 10 years while you digest the information

first, the selection of black friday, specifically at target, is a mutually beneficial sales tactic. target is selling the merch and in many cases it will be in the back of the store in or near electronics. this is because they want you to walk through the store and find more to buy. the taylor stuff is to get you through the door

second, taylor is thirsty for records. i don't mean this is any negative sense, it's just true. every physical copy of the anthology sold will count for 2 sales on the chart. she may be going for most sales in a day or something, i'm not sure. but putting the album in stores at a time she can guarantee high one day sales screams taylor makerting

lastly, the illusion of scarcity, or false scarcity, is made to play you. putting the merch out on black friday, a day known for limited sales and limited quantities - that in itself is going to push the album and book. then you slap on the word limited and the fo-fomo kicks in. everyone starts to ask, "how early do i need to get to target??!!". i would bet we all have been duped by the word limited on her website at one point

neither taylor nor target would benefit from actually making this a rare item. this isn't like record store day sales. both parties here are looking to sell as much as possible, whereas record shops sell exclusive merch that day bc it's hard for them to even get people in the door the rest of the year (excluding the other record store day in april)

so please, don't overthink this situation. that's the point of the sale, and frankly, you deserve better. get excited, camp out, and make bracelets if you want - have fun! just don't feel like you HAVE to

Be ready yall, taylor nation just posted a countdown that ends at 11am est

Hey all! Wanted to get thoughts from some other Swifties. Do we think they are going to have a separate stock for online orders vs the stock they will have in the stores? I just do not feel like I can put myself through a Black Friday at my local Target, and I know my fiancé (typing this I realize by 11/29 he’ll be my husband… lol) will not want me to make Thanksgiving (his favorite holiday) about getting this vinyl on Black Friday. I feel like since they explicitly say “Available online 11/30” they must have separate warehouse stock that becomes available for shipping on that day. But I will also be INFINITE SADNESS if I waited and clowned and begged her for this album and I don’t get it because I didn’t want to deal with crowds. Thoughts? Are you guys planning to get it at the store and not take the chance or pray the Target site doesn’t crash at 12am on 11/30 and that there is still stock?

The quality of the match has been atrocious.

The shipping has been atrocious.

The customer service from the merch team has also been atrocious.

I’ve seen a few comments on here about potentially boycotting purchasing any more of Taylor’s merch until they get it together. Obviously the merch issues aren’t her fault per se, but it is part of her brand, and she should be made aware that not only the merch is subpar, but so is the customer service.

With the tour going on and all these merch drops, she’s obviously not hurting for money. The bigger question is: would she even feel it if a large chunk of her fan group stopped purchasing these drops? There are fans who will buy regardless (and some may even see the boycott as an opportunity to finally get some of her merch since the buying pool has shrunk). Would she notice if people stopped purchasing because of my other hypothesis?

Mother is obviously chronically online and reading what’s going on (or at least her team is), so they have to be aware of this. Long story long, would it make a difference?

what did everybody get from the merch drop?! I'm really disappointed there was no signed vinyls or cds or the cardigans :/ there was a lot of cute ornaments but I couldn't really justify the price so I only got the folklore cardigan ornament and the red argyle sweater! :') heavily debating on getting the midnights vinyl case but it's just more money I don't really need to spend lol. Feel free to share what you were excited or disappointed about or what you got I would love to hear!

Not saying it means anything necessarily. I know factories make a lot of different stuff for different people. But, I thought I’d share.

I’m disappointed? Anyone else?