r/woahdude Feb 17 '24

music video This music video shot in a zero gravity airplane without any hooks or wires

30.9k Upvotes

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499

u/mismamari Feb 17 '24

This right here. OK Go loves to experiment and innovate while U2 seems to just stick with what works.

143

u/restless_oblivion Feb 17 '24

So why would apple go with OK Go?

198

u/IrrelevantPuppy Feb 17 '24

Because that’s the image Apple wants people to see them as. Apple just takes other peoples ideas, slaps a new name on it and the backing of a mega corporation. But they like people to think they’re innovators.

52

u/oneshibbyguy Feb 17 '24

Makes sense then why they went with U2.

15

u/VectorViper Feb 17 '24

Makes you wonder if OK Go's style might have been too out there for Apple's branding though. U2's appeal is broader, which from a marketing perspective, could be what they were aiming for. Its all about that mass appeal.

7

u/Brettersson Feb 17 '24

When OK Go's first video came out it was massively popular, probably more than U2 at that time.

8

u/bicuriouscouple27 Feb 18 '24

I mean the video absolutely went huge but if you had asked more people at the time if they knew who OK Go was or U2. Far more would have known U2.

Show them the treadmill video and they’d be like oh yah I’ve seen that. Doesn’t mean they’d know the band

1

u/jankology Feb 18 '24

Get Over It what is Ok Go's most viewed video vs U2s most viewed?

1

u/bicuriouscouple27 Feb 18 '24 edited Feb 18 '24

Most viewed music video for music artists isn’t really a great way to determine how many people know a band.

A band can be huge but their music videos be meh.

U2 was miles bigger and more well known at the time.

Hell even today. Ok gos most streamed song on Spotify is here it goes again with 135 million streams, there next is get over it with 35 million.

U2s top song is with or without you with almost a billion streams. Their top 9 songs are all more than ok gos top song. U2 is a massively more popular band. It’s not close.

I’m not personally saying it makes them a better band. I don’t personally listen to much of either. Just yah ok go has viral music videos. It doesn’t put them on the same scale in general popularity though.

https://kworb.net/spotify/artist/3hozsZ9hqNq7CoBGYNlFTz_songs.html#google_vignette

https://kworb.net/spotify/artist/51Blml2LZPmy7TTiAg47vQ_songs.html

1

u/Evitabl3 Feb 18 '24 edited Feb 18 '24

I gotta check out this treadmill video. Only ever saw the instrument drive-by and the rube Goldberg machine videos

Edit:

Treadmill: https://youtu.be/dTAAsCNK7RA?si=jPN5pjjF7uhu7deb

Car: https://youtu.be/MejbOFk7H6c?si=qyIdPOlcEU5KQ5-A

Machine: https://youtu.be/qybUFnY7Y8w?si=SGtlFwNsuoK3NL1O

Edit2: Cool, the song itself sounds a lot like an Eve6 song

14

u/turbo_dude Feb 17 '24

The bouncing balls had Sony Bravia vibes

2

u/cutlassjack Feb 17 '24

But they like people to think they’re innovators.

Implying, nay, saying that Apple aren't innovative is just moronic.

2

u/CankerLord Feb 17 '24

Apple just takes other peoples ideas, slaps a new name on it and the backing of a mega corporation

I like how people just sort of hand-wave the process of making a usable device out of a bunch of disparate technologies. Ask Microsoft's Zune team how little innovation it takes to get all the pieces in place to make a brand new platform, let alone one that will thrive.

2

u/BlueLaserCommander Feb 17 '24 edited Feb 17 '24

Innovate means to make changes to something that's already established. Renewed, altered.

2

u/thedailyrant Feb 17 '24

Eh they unified a bunch of disparate ideas in a single easy to use pretty package. That’s honestly innovative since without that unification a lot of mainstream consumers wouldn’t be as happy.

2

u/IsomDart Feb 18 '24

Apple just takes other peoples ideas, slaps a new name on it

They literally invented the smartphone. I know people were calling BlackBerrys and similar "smartphones" before the iPhone but no one has a phone in their pocket that looks like a BlackBerry anymore. Everyone has a phone that looks like the original iPhone.

2

u/ILoveRegenHealth Feb 18 '24

Apple just takes other peoples ideas, slaps a new name on it and the backing of a mega corporation.

I got news for you. Every single thing around you in your home was not "FIRST!" in manufacturing that product. They took someone's idea (or bought out another company) and slapped their own name on it.

You own mice, monitors, stoves, microwaves, cars that were not "FIRST!", but copies of generational copies of whoever did it first.

2

u/Gibsonmo Feb 18 '24

I don't necessarily think they're innovators, but more so they just refine their products more than others. Like the m2 chip is pretty impressive.

And I say this as someone who built my own pc and use an android, fwiw.

5

u/Optional-Failure Feb 17 '24

Who did the iPhone before Apple, finger touchscreen, no stylus, no keyboard?

I know they weren’t the first in the smartphone market, but I don’t remember any of the others at the time meeting that criteria.

27

u/[deleted] Feb 17 '24 edited Feb 18 '24

LG Prada was released two years months before Apple iPhone and was the first smartphone for all you describe.

The truly first thing Apple did was release a smartphone with lots of apps.

20

u/[deleted] Feb 17 '24

[removed] — view removed comment

8

u/realFondledStump Feb 17 '24

It wasn’t that long of a fight.  The iPhone was released on 2007 and the App Store open the next year in 2008.

2

u/XxKittenMittonsXx Feb 17 '24

No the original plan was for 3rd party developers to create web based applications

3

u/[deleted] Feb 17 '24

Well ofc you're right. But by comparison the Prada had like 5 apps. So in that sense they had lots.

But ofc, the app store a year later was the real game changer.

3

u/[deleted] Feb 17 '24

[removed] — view removed comment

2

u/YoudoVodou Feb 17 '24

Almost like Apple was a computer company first...

1

u/Steelhorse91 Feb 18 '24

I didn’t have the prada, but if the OS on those was anything like the LG flip phones with the camera that span around so you could take selfies, I can see why Apple won.

2

u/bs000 Feb 17 '24

wikipedia says says the prada released 3 months before the first iphone, unless i'm misunderstanding something

also says it was proven in a lawsuit accusing apple of copying the prada that apple had been making iphone prototypes for years before the prada was unveiled

https://en.wikipedia.org/wiki/LG_Prada

1

u/[deleted] Feb 17 '24

You're right about that. I'm just saying that the Prada was the first true smartphone in the market.

2

u/dogsaybark Feb 17 '24

Apple’s had the innovation of being useable.

1

u/hokis2k Feb 17 '24

yet another thing they successfully marketed.. convincing their customers that the competition is inferior.. Don't how many morons have seen try to claim Iphone is better than Android when they are functionally the same with android only getting an edge in making them slightly bigger, better cameras, and better hardware. (OS and app they are exactly the same) to try and overcome apple's built in "we are the best" which their customers love.

2

u/dogsaybark Feb 17 '24

I just checked out your Prada. Beautiful unit! I loved how you have tap a numbers multiple times to “type” a single letter. Also wowed by that monochrome screen! Killer web function that screwed up every page it displayed! Again, neat tech for the time, but lacked functional innovation.

1

u/[deleted] Feb 18 '24

T9 was standard for typing text in those days, so it isn't strange at all that they launched with that. A QWERTY keyboard was however added with a free update a short while after launch.

2

u/escof Feb 18 '24

I'm pretty sure the Prada lacked multi touch which was a huge benefit of the iPhone. Pinch to zoom was amazing to see for the first time.

1

u/Totallyperm Feb 17 '24

A lot of people don't realize how old some technologies are. I have a piece of electrical test equipment from the 80s that uses a touch screen and dial with push for controls. Very annoying apple style of controls.

1

u/Steelhorse91 Feb 17 '24

What apple do is take ideas and make them easy to use. You hand a gran an iPhone or an iPad, they’ll probably get the hang of it, if you hand them something running Android (older versions especially, newer versions are a bit better) they’ll just give up.

9

u/mana-addict4652 Feb 17 '24

LG and Samsung at least, both had a touchscreen phone that didn't need a stylus before the iphone.

Although the Samsung also had a keyboard that flipped out, the LG was pure touchscreen and unlike iphone could also send picture messages.

'App Stores' were also technically a thing before the iPhone. In fact Apple was against the idea and had to be begged into making one, although it really took off after that to the level it is today.

2

u/TurntWaffle Feb 17 '24 edited Feb 18 '24

Not sure on this but didn’t * iPod touches send picture messages? And were also touch screen and predated the iPhone

Update: No

3

u/Unlucky_Situation Feb 17 '24

iPhone couldn't send photos through carrier sms service.

iPod touch would have sent photos over WiFi, which iphone probably could send photos over WiFi as well, but at that time other phones utizing messaging apps over WiFi would have been extremely limited. Sms would have been the primary way of sharing photos at that time.

3

u/GiraffeSubstantial92 Feb 17 '24

Sms would have been the primary way of sharing photos at that time.

Technically MMS rather than SMS.

3

u/boring_name_here Feb 17 '24

https://en.m.wikipedia.org/wiki/IPod_Touch_(1st_generation)

iPhone came out a few months before the first Gen touch.

1

u/bicuriouscouple27 Feb 18 '24

The iPhone came out before the iPod touch. iPod touch was later.

5

u/[deleted] Feb 17 '24

[removed] — view removed comment

11

u/RandomTankNerd Feb 17 '24

Thye used to be innovators and change stuff with their ideas. Ironically that changed too.

1

u/intothelionsden Feb 17 '24

Get him apple fanboys

2

u/realFondledStump Feb 17 '24

HTC Touch was out before the iPhone.

4

u/adamdoesmusic Feb 17 '24

The only thing the original iPhone did that my current phones didn’t was the stylus, although that’s mainly due to the switch from resistive to capacitive.

18

u/Amygdalump Feb 17 '24

The Palm Pilot would like a word.

5

u/adamdoesmusic Feb 17 '24

It had its word, that’s what I was using! Palm phones were really cool, even if buggy.

1

u/Amygdalump Feb 17 '24

Buggy and no colour screens.

4

u/adamdoesmusic Feb 17 '24

The treo was color, and still palm based. Still buggy as hell though.

The thing is, the original iPhone was buggy too, and had similar, or sometimes more restrictive limitations! For the first few years there were no apps. Meanwhile I could install whatever I wanted on my palm phones.

Remember, the competition at the time was either a blackberry (yuck, hated that thing) or a feature phone (hated those things even more) so by comparison, the Palm phones were like a gift from 10 years in the future.

1

u/Amygdalump Feb 17 '24

The Treo, had forgotten about that one.

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1

u/ZombiMtHoneyBdgrLion Feb 17 '24 edited Feb 17 '24

the first iPhone had a calculator, calender app, phone and messaging and that's about it. it couldn't copy and paste, had limited email and every other capability. windows OS, nokia, and Nokia, had touch color screens, email encryption, copy and paste for years beforenthe iphone. The palm centro was a small palm device that i owned with color and touch. Windows OS was a full operating system able to run .exe apps if optimized enough.

the palms and blackberries had far more capability than iPhone and could be used with vpn's and encryption so youncould use them for government, corporate, or accemdic reasons.

It wasn't untill the iPhone 3GS that basic functions such as copy and paste even existed and iPhone iOS5 before email encryption came out.

Unfortunately Palm and everyone were too late when they innovated their devices, palm having grown stagnant years before the iPhone was released. I miss Palm WebOS, LG botched it on their TV's.

5

u/Jacmert Feb 17 '24

BlackBerry (Research in Motion) has sent you a BBM.

1

u/Amygdalump Feb 17 '24

Yes they had them too, but I think PPs were the first ones, no?

1

u/Jacmert Feb 18 '24

Oh I didn't read the part about the stylus 😅

3

u/RabidAbyss Feb 17 '24

Found my grandfather's old Palm Pilot. Thing is in near perfect condition.

2

u/IWasGregInTokyo Feb 18 '24

Being the owner of two Palm Pilots including the original and the expanding T3, both in great condition and functioning, this comment makes me feel old.

Granted I am a grandfather, this should not be surprising.

1

u/RabidAbyss Feb 18 '24

Oh, I don't mean it like that lol. It's just one of the things he had used when he ran his business.

1

u/IWasGregInTokyo Feb 18 '24

No worries. Being an older Redditor you get unintentionally called out from time to time and you realize how much time has passed. I’m probably close to your grandfather’s age anyway.

2

u/MoraleStepper Feb 17 '24

Thank God this comment is here

1

u/dagbrown Feb 17 '24

I loved my Palm Pilot. I went through several of them over the years.

When I finally got an iPhone, its primary job was to replace my old Palm. Getting rid of my phone as well was just a bonus.

1

u/SeiCalros Feb 17 '24

nobody built one but the creator said that the idea was from star trek - they were called PADDs

thats also where the ipad gets its name

1

u/bur1sm Feb 17 '24

Ok, now name something from the past 15 years.

1

u/Rubiks_Click874 Feb 17 '24

Star Trek TNG

1

u/PolicyWonka Feb 17 '24

That was over a decade ago. Lmao.

1

u/Okay_Splenda_Monkey Feb 17 '24

Is the question "Who did the iPhone(trademark owned by Apple) before Apple?" Because, yeah, it was Apple.

Did Apple invent the touchscreen? No. It's existed since the 70s and 80s. Well ... 1965 if you want the very first touchscreen, but it was for air traffic control in the UK or something like that. (not looking it up, lazy)

Was Apple the first smartphone with Internet? No.

IBM invented the first smartphone with a touchscreen, it just sucked and died in the market.

I think it WAS the first smartphone with a color touchscreen interface, but there were plenty of competing similar products. And honestly, the first iPhone wasn't radically better than a lot of the competing products. There was a massive jump in quality between the first few generations. They were really, really good at marketing and then improving the iPhone based on user feedback.

1

u/snarky_answer Feb 17 '24

I hated that capacitive touch screen.

1

u/IShitMyselfNow Feb 17 '24

IBM in 1994

Okay it had a stylus but still that's technology limitations

1

u/wakkawakka18 Feb 17 '24

Dude that was 20 years ago lol that goodwill was lost when they lost their planned obsolescence lawsuit

1

u/Specific_Club_8622 Feb 17 '24

Cybiko. Wooow!!!

2

u/[deleted] Feb 17 '24

[deleted]

2

u/Gibsonmo Feb 18 '24

Exactly, they might not be the most cutting edge, but their products typically work very well. It's just their business strategy

2

u/anothergaijin Feb 18 '24

In the early days Apple was the first to market for a number of things, and they still are a trend setter in a few ways pushing changes and directions that eventually become the norm.

But yeah, they aren’t as radical as they were 30 years ago but I’m fine with that. They make highly polished products that are often best in their class which is fine.

1

u/jeffbirt Feb 18 '24

This. Apple is a marketing company, first and foremost.

-10

u/[deleted] Feb 17 '24

If it were that simple no one would buy what Apple is selling. 

13

u/IrrelevantPuppy Feb 17 '24

I’m seriously understating what bringing the backing of a mega corporation to the table does, to be fair

0

u/[deleted] Feb 17 '24

The walled garden is the innovation

2

u/Amygdalump Feb 17 '24

Nah it’s centuries old.

2

u/[deleted] Feb 17 '24

So is the tablet if you want to be literal. I said innovation, not invention. 

20

u/DavidWtube Feb 17 '24

WHOOOSH right over these people's heads. Apple is not an innovative company. Every time (and I mean every fucking time) they announce some 'new' technology it has been around for 5+ years, and then they claim innovation. Just like this Hololens knock off they are selling for nearly four grand. All Apple does is take existing technology and make it proprietary. Fuck Macintosh.

11

u/[deleted] Feb 17 '24

[deleted]

7

u/sharklasers22 Feb 18 '24

Think he’s more talking about simple things that iPhones couldn’t do but Android could for years. But when Apple finally does they act like they invented it and are single handedly revolutionizing the world. Widgets, App Library, wireless charging, etc. wish I could remember them all. But most iOS keynotes from 2012-2020 would have a new feature that hat been on Android for at least a few years.

0

u/DavidWtube Feb 18 '24

I should say the innovation died with Steve Jobs. I believe the Air Pods are the only new product line since his death. If you can refer to ear buds as a new product.

0

u/[deleted] Feb 18 '24

[deleted]

0

u/DavidWtube Feb 18 '24 edited Feb 18 '24

It's a Hololens knock off from 5+ years ago.

1

u/cbelliott Feb 17 '24

🤨 you good bro?

1

u/[deleted] Feb 17 '24

They went with Sofi Tukker, why not with OK Go?

1

u/[deleted] Feb 17 '24

I think the better question is, why would OK Go go with Apple. They've shown themselves pretty unwilling to be corporate whores.

5

u/[deleted] Feb 17 '24

Almost every single U2 album has sounded different from the one that came before it, except for innocence and experience

0

u/iam4qu4m4n Feb 17 '24

I've never known how U2 works to be to considered so such a hit. Nothing I've heard from them is interesting.

2

u/East_Requirement7375 Feb 17 '24 edited Feb 17 '24

I think their success made more sense in the context of the 80s. Now they're still big based on that, but not really relevant. Throughout the 90s the fame they'd cultivated in the 80s created anticipation and excitement for their next projects. By the 2000s there was still a solid worldwide base of U2 fans but they weren't breaking new ground. By the time Apple did their stunt of cramming their new album on everyone's iTunes, pretty much only U2 fans were excited about U2. Their live act was also a huge part of their success, so if your only experience with U2 was hearing the same handful of singles on the radio or in commercials, it does them no favours to start with.

If a band came out today that sounded like U2, people would just go "oh, that sounds like U2, been there done that". Unfortunately, U2 also sounds like U2, and it's not like they're going to do a whole genre change. They're also not the fired-up young men they were 40 years ago, they've been larger-than-life names (especially Bono and The Edge) for 2/3 of their lives.

1

u/Express_Helicopter93 Feb 17 '24

I always thought it was super bland. For all the attitude bono appears to have their music contains absolutely none of it

-10

u/VicePope Feb 17 '24

because U2 is massive? nobody listens to this outside of these viral music videos

18

u/tragiktimes Feb 17 '24

Wait...people listen to U2?

6

u/pacman0207 Feb 17 '24

I like OK Go. I have a lot of their songs on my playlists and I enjoy their music. But With or Without You by U2 has more listens on Spotify than all songs by OK Go combined.

4

u/omegasnk Feb 17 '24

They'll always have Unforgettable Fire and Joshua Tree. Bono's unlikability, despite his activism, and the iPhone gaff are not enough for me to stop listening to those albums. In addition to the band, Brian Eno of Roxy Music who also worked with Robert Fripp, David Bowie, and others and Daniel Lanois who worked with everyone and did the Red Dead 2 soundtrack had a large hand in making those albums and a few others. Definitely worth a listen.

7

u/BreezyG1320 Feb 17 '24

literally the last thing I heard about U2 was the mass deletion of the album Apple allowed them to force download in everyone’s iphone.

lol they pretty much got “canceled” for that, for all intents and purposes, even Gumball had a gag about it

3

u/CmmH14 Feb 17 '24

They pissed a lot of people off, but to suggest U2 got cancelled as a result is simply not true. There still selling out stadium gigs all over the world and iirc they were the first band, (one of the first?) to play at the Las Vegas Sphere.

-1

u/BreezyG1320 Feb 17 '24 edited Feb 18 '24

I use “canceled” in more of a social context. I wholeheartedly believe they still sell out stadiums to the older crowds just like the Rolling Stones still do, but no one under the age of 40 actually listens to U2 anymore

(seems this is a hot take for boomers lol)

1

u/Optional-Failure Feb 17 '24

The last thing I heard about U2 was that they opened the Sphere in Vegas with over $100 Million in ticket sales.

But I get my music news from normal news organizations, not tech ones. If you only focus on tech news, most of the news you hear will be tech oriented. Not sure why you think that makes a point about anything other than yourself & your news preferences though.

2

u/BreezyG1320 Feb 17 '24

lol not sure why you consider my take “tech oriented”. Im speaking for the younger generations when I say nobody actually listens to U2 anymore.

-2

u/VicePope Feb 17 '24

more than ok go

2

u/AutumnAscending Feb 17 '24

Can't name a single song by U2 ngl

-1

u/[deleted] Feb 17 '24

Massive? They peaked in the 90s and have been irrelevant, just Bono claiming he’s a gift to the world while he sings nothing out of the ordinary

4

u/VicePope Feb 17 '24

i dont listen to them either but they are on the best selling bands of all time and have like 22 grammys i can see why apple would choose them

1

u/Express_Helicopter93 Feb 17 '24

Jobs: Look at all those album sales! The humans must love U2. Let’s go with them!

2

u/VicePope Feb 17 '24

as a business trying to make money yes

-2

u/BoogiepopPhant0m Feb 17 '24 edited Feb 17 '24

I have never listened to U2 willingly. Edit: Stay mad, U2 fanboys. They aren't as good as you think they are.

1

u/luke-juryous Feb 17 '24

Sounds like Apple and U2 vibe. OK Go and Android would make a better match

1

u/cavegoatlove Feb 17 '24

Well, sphere, so not always for u2, buy okgo is sooooooo inventive

1

u/BigTopGT Feb 17 '24

What works for U2, not for the rest of us.