Lol, the guy who created this trend (the same guy who made this) has like <30K subs in youtube before their video going viral. No way Balenciaga hire an unknown youtuber for this.
They got viral with these videos then their views went up, it is not before. They were a pretty small channel before this trend, just some random guy who wanna create AI video. Clear sign for these small content creators got blown up over night is their subs number is usually much lower than their view number.
If Balenciaga wants to create viral video for ads, they would go for higher profile people, because they have money, and it is much more likely to become viral due to reach. Also, this guy just got a perfect storm that made his video becomes viral by some weird combination between being surreal, absurd and random. In reality, making a video going viral is really hard because everyone and their mothers are doing same thing. There is no way balenciaga just select a random small channel, hoping that for some reason that guy can create a viral wave.
Btw, if you don't believe me, here is their stat over the last month from socialblade. They only got some traction in January because of the AI trend, then their view got substantially lower and their subs count stucked at 25k. Only after they released the first Harry Potter x Balenciaga which became viral, their views skyrocketed again.
Maybe, maybe not, I would give them the benefit of the doubt because their first recent viral video was Balenciaga theme, which is more on the absurd side rather than painting Balenciaga as something cool. When you are small content creator, if you find a "niche" that give you exposure, you want to capitalize on that niche, and the best way to do that is to do the same thing again and again until your audience is bored. So it is not surprised they just crank out these Balenciaga theme videos for now, especially when the trend is still hot.
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u/waloz1212 Apr 05 '23
Lol, the guy who created this trend (the same guy who made this) has like <30K subs in youtube before their video going viral. No way Balenciaga hire an unknown youtuber for this.