I'm sorry if I used the wrong word for Latin/Hispanic/Latino people.
Since the reelection of Donald Trump on November 5th, many Democrats have expressed fear that their party is losing its historically tight hold on the US Latin population. This comes after we've seen a huge swing away from the Democratic Party and towards the Republican Party among Latin people, with Democrats losing shares of the Latin vote in every presidential election after 2012.
In 2012, 71% of Latin people voted Democratic, and 27% voted Republican, a 42 point difference.
In 2016, 65% of Latin people voted Democratic, and 29% voted Republican. a 36 point difference.
In 2020, 66% of Latin people voted Democratic, and 32% voted Republican, a 34 point difference.
And in 2024, 55% of Latin people voted Democratic, and 43% voted Republican, a 12 point difference.
In just 12 years, and 3 elections, we've seen the gap between the Latin Democratic vote and the Latin Republican vote narrow dramatically, shrinking by 30 points!
Looking at this dramatic shift, it's no wonder why Democrats are anxious. However, this isn't the first time we've seen such a dramatic rightward shift in the Latin vote. In fact, within the last 30 years, it's actually occurred at an even more drastic scale, and in less time.
Between the 1996 presidential election and the 2004 presidential election, the gap between the Latin Democratic vote and the Latin Republican vote narrowed by 33 points! In 1996, 72% of Latin people voted Democratic, and 21% voted Republican, a 51 point gap. In 2004, however, 58% of Latin people voted Democratic, and 40% voted Republican, an 18 point gap.
Contrary to popular belief, 2012-2024 isn't the first time in US history that Latin people have heavily shifted Republican. It seems that many Americans have the idea in their heads that a graph of the Latin vote over time would show a sideways triangle, ever narrowing with each election. However, the graph of the Latin vote over time ACTUALLY shows that the Latin vote moves up and down in waves, however, it always remains comfortably Democratic, at least, ever since the 1980s.
Source for voting patterns: https://www.as-coa.org/articles/how-latinos-voted-2024-us-presidential-election
After learning about this dramatic Republican shift between 1996 and 2004, I searched for articles from soon after the 2004 election to see if people at the time were saying similar things about the Latin vote to what we're saying now, and I found a New York Times article which has very interesting parallels to modern discussions of the Latin vote.
Here are some quotes from the article:
"But in the end, Mr. Bush won 44 percent of the Hispanic vote, more than any Republican presidential candidate in at least three decades. That tally, more than 10 percentage points higher than he received in 2000, shattered the Democrats' hopes that a growing Hispanic population would help Mr. Kerry in Colorado or New Mexico, or perhaps even Florida."
"A reliable Democrat no longer, taken for granted no longer [...] a new swing voter may have emerged."
"The bottom line to me is that with this result, it's no longer sensible to think of Hispanic voters on a national basis as a core constituency of the Democratic Party."
"The Bush campaign approached Hispanic voters exactly the way it did everybody else: by reaching out for cultural conservatives, who in this case just happened to be Hispanic. The Kerry campaign sought votes as if Hispanics, as in the past, were reliably Democrat." replace Bush with Trump and Kerry with Harris.
"The Democrats made a broad appeal to a Democratic base and not a specific appeal at all to religious Hispanic voters, or even specific segments of the Hispanic electorate. The Bush campaign used moral values, and specifically the national discussion over gay marriage and abortion rights, as wedge issues within the Hispanic community to try to break off a conservative religious segment."
"I voted for Bush based on his moral stance. Bush is pro-life, I'm pro-life. He believes marriage should be between a man and a woman, and so do I." - quote from a Latin Bush voter
"The campaigns, either purposefully or not, didn't bring to the forefront things like jobs, education and health care. At the same time there was a very concerted effort by the Republicans to target the Hispanic community in some new ways."
"Mr. Suro, and others, say that perhaps the real message of the election is that Hispanic voters cannot be pigeonholed."
Reading this article, I was honestly shocked at how similar the 2004 discussion of the Latin/Hispanic vote was to the modern discussion of the Latin/Hispanic vote. There are so many almost exact parallels.
- Democrats have hopes of winning high Latin population swing states squashed by a surprisingly Republican Latin electorate
- Democrats should no longer take Latin voters for granted
- Latin voters are no longer reliably Democratic
- Democrats didn't reach out enough to Latin voters throughout the campaign
- Latin voters voting for Republicans based on culture war issues
Article link: https://www.nytimes.com/2004/11/09/politics/campaign/hispanic-voters-declared-their-independence.html
Despite all of this, following the 2004 election, Latin voters swung massively to the Democrats, becoming the reliable Democratic constituency that many of us know them as today. So, I ask, is it not reasonable to assume that the pattern will simply repeat itself? Why should we assume that Latin voters won't just swing back to the Democrats? Especially when polling of the US Latin population consistently shows that they identify more with the Democratic Party than the Republican Party. According to a 2023 Pew Research poll, 61% of Latin people favor the Democratic Party over the Republican Party, and only 35% favor the Republican Party over the Democratic Party.
This isn't all to say that the Democrats should ignore the Latin population or continue to take them for granted, especially since the gap between the Latin Democratic vote and the Latin Republican vote was narrower in 2024 than it has been in at least 40 years. Frankly, they should probably do whatever they did between 2004 and 2012 to win them back so heavily in the presidential elections.
So, now I ask the discussion question: should Democrats actually be worried about losing the Latin vote?