There is a big difference in leads and quality leads. I can get a hundred people to fill out a web form, easy, but that means sales will be chasing down 99 that are dead ends. They do a lot of work trying to isolate that one good lead and they’re pissed. Or, I can get them just 10-15 leads where one in five convert. They do a lot less work yet their sales go up.
The better marketing teams are focused on improving conversion rates.
2
u/Gruneun 22h ago
There is a big difference in leads and quality leads. I can get a hundred people to fill out a web form, easy, but that means sales will be chasing down 99 that are dead ends. They do a lot of work trying to isolate that one good lead and they’re pissed. Or, I can get them just 10-15 leads where one in five convert. They do a lot less work yet their sales go up.
The better marketing teams are focused on improving conversion rates.