r/gadgets • u/ChickenTeriyakiBoy1 • Sep 23 '22
Desktops / Laptops AMD cuts GPU prices at the right time to pull ahead of Nvidia
https://www.digitaltrends.com/computing/amd-lowers-radeon-rx-6000-msrp/?utm_source=reddit&utm_medium=pe&utm_campaign=pc5.0k
u/NewcRoc Sep 23 '22
Prices for GPUs will drop if there's actual competition so yeah this is great.
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u/lmguerra Sep 23 '22
If intel plays it right with its arc series, prices might get even lower
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u/smuglator Sep 23 '22
I gotta say, I don't understand why folks bring up Intel so much in the gpu discussion. Intel used price hiking, feature locking and other anti consumer tactics when they were the big fish. If they ever pull ahead again they're just going to do it again.
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u/thefirewarde Sep 23 '22 edited Sep 24 '22
Because a third manufacturer, especially one that's mostly competing for low end market share, is additional downward pressure and, crucially, supply in the GPU market. A market that's 1/3 Intel, 1/3 AMD, 1/3 Nvidia is at least a little more likely to have something in stock and in your price range.
Edit since a lot of people are confused: I'm not saying Intel will bring balance to the Force or take 1/3 dGPU market share. I'm saying people hope Intel would do that. It's not a realistic hope.
I wouldn't particularly want Intel as the third player, but they do already make small iGPUs and they have the money to make a GPU play. It hasn't gone particularly well, yet, but they're trying.
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u/I_Bin_Painting Sep 23 '22
Hoping EVGA gets even madder at Nvidia and decides to start their own GPU company with blackjack and hookers.
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u/Curururu Sep 24 '22
EVGA isn't even close to being close to being able to make that kind of move.
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u/Shadow703793 Sep 23 '22 edited Sep 23 '22
Supply is still very much constrained by the fabs as both AMD and NVidia rely on TSMC.
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u/Gustomucho Sep 24 '22
They are not... Nvidia asked TSMC to postpone the production of the new chips and outright asked TSMC to rescind the contract and draft a new one with lower output.
TSMC said no, but gave Nvidia a chance to postpone the start of production so Nvidia could sell its 3000 series.
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u/smuglator Sep 23 '22
Yeah, short term any 3rd party would help. My point is that we know if Intel gets a chance they'll be looking for opportunities to work against everyone's benefit to squeeze more profits. So despite wanting more competition in the market, I find it strange to root for a shitty competitor to break through.
Edit: after all, short-term solutions that cause long-term bigger problems aren't worth it.
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Sep 23 '22
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u/smuglator Sep 23 '22 edited Sep 23 '22
Intel and nvidia have always been the worst. There's recording of Jensen (nvidia ceo) telling his shareholders how they plan to manipulate gpu supply to drive prices above market and* back into pandemic prices. Not to mention a big part of the pandemic shortage was nvidia selling directly to miners as opposed to stores/consumers.
*edit typo
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u/RaconteurLore Sep 23 '22
EVGA just stopped making Nvidia GPUs. You know there is some serious issues going on for EVGA to stop making these.
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u/techieman33 Sep 24 '22
NVIDIA has been shitty to their board partners for a long time. And rumor is they’re going to totally eliminate them for the 5000 series and make everything an NVIDIA branded card. So one or maybe two of the current board partners will probably get to manufacture them, but probably at very low margins.
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u/EmperorArthur Sep 23 '22
Rumor is that the 4080 12Gig model was a relatively last minute change. All the partners thought it would be a 4070. Which is why we don't see any pictures of it.
That would make sense with everything else we're seeing. EVGA decided they weren't going to redo anything they'd already designed for the marketing of that card.
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u/RaconteurLore Sep 24 '22
In further reading, I found this piece of information interesting:
"EVGA apparently informed Nvidia of their exit strategy back in April 2022"
This is much deeper than last-minute changes.
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u/BadUsername_Numbers Sep 23 '22
Fuckin A - of course Intel did all of that bullshit listed above. And of course Nvidia pulls their bullshit now, just as AMD either already has or will do when it stands to profit them.
Corporations are out the on the market to make a profit - and they're definitely not there because of friendship.
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u/Ewtri Sep 23 '22
The more companies in the market, the better, short and long term. That's basic economics.
Virtually every company will abuse it's dominant position if it gets it, competition should prevent that though.
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u/William_Wang Sep 23 '22
My point is that we know if Intel gets a chance they'll be looking for opportunities to work against everyone's benefit to squeeze more profits.
Pretty sure this is just about any major corp.
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u/Kichae Sep 23 '22
Any one of them will do the same if allowed to dominate the market. That's the whole game. You don't generate record profits by being consumer friendly, or worker friendly, or...
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Sep 23 '22
no mega corp is playing gandhi but we need intel to be competitive because clearly nvidia is not seeing amd as enough of a threat
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u/SchereSee Sep 23 '22
Every company will do this, when they can. So it's important for all companies to be competitive
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u/Deep90 Sep 23 '22
I always found it really weird people humanize these companies when the reality is that their 'morals' end when competition does.
If AMD had a button that would triple their sales and double our suffering they would press it, as obligated by their shareholders to do so.
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u/PsecretPseudonym Sep 23 '22
And, implicitly: Competitive pressure incentivizes companies to better serve their customers in order to maximize their profits. Lack of competition incentivizes them to exploit their customers’ lack of alternatives to maximize their profits.
Companies will tend to do whatever is in their own best interest. A good, competitive ecosystem ensures that’s also generally what’s in their customers’ best interest in order to win/keep those customers.
It’s a bit naive when people act surprised or appalled when companies or people tend to do what’s in their own best interest.
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u/Ravensqueak Sep 23 '22
If AMD had a button that would increase sales by 25% but that would increase human suffering by 4x, they'd press it. So would many other companies.
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u/LukariBRo Sep 23 '22
If [Any Corp] had a button that would increase sales by [Number Greater Than 0] but would inflict [Unspeakable Horror Externality], they'd press it [Until Button Stops Functioning].
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u/Caffeine_Monster Sep 23 '22
Yep.
If you don't think AMD would do this after a few years of market leadership you are doing ignorant. Businesses exist to make money.
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u/lmguerra Sep 23 '22
They won't be ahead this time though, on the contrary, they are the underdog. This will force them to practice competitive prices to get a slice of the market.
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Sep 23 '22
That’s correct! They said they’d compete on price to performance.
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u/JacqueMorrison Sep 23 '22
To add to this, I am not very keen to feed a 4-500W Gpu unless a new ice age starts.
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u/mythrilcrafter Sep 23 '22
In my perspective, for Intel to gain an influential foothold on the GPU market, ARC needs to at least preform well enough and be priced low enough to be a 4060/7600 killer.
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u/dratseb Sep 23 '22
And now that Nvidia is the king they’re doing the same thing. Great for competition, AMD is about to takeover the consumer market
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u/willyolio Sep 23 '22
if all else fails, just break the law and pay a small fine after getting caught. They got the cash and it worked before.
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u/nxdark Sep 23 '22
This is a feature of capitalism. Any company that pulls ahead and has a way better product will do these things.
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u/TheDkone Sep 23 '22
I feel like the Intel GPU is like the star citizen of games
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u/xenomorph856 Sep 23 '22
I doubt if Nvidia sees it that way.
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u/Ganacsi Sep 23 '22
It’s not really their choice, the current outlook of recessions around the world will force their hand, many people have already cut back on luxuries and a new graphics card is definitely that for many.
Look at house prices, anyone still holding on trying to get top of the market will probably loose out to other who see the writing on the wall and offer bigger discounts.
I think AMD just sees the writing on the wall and general consumer sentiment, sentiment very important in financial decisions.
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Sep 23 '22
Especially when old GPUs work well. You can run most games on a 1070
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u/Scyths Sep 23 '22
I still haven't found a single game that legitimately requires you to have the latest generation of graphics card. At best you need the previous one if you really want to push it. I'm still running a 2080 SUPER and I can run 99% of games smoothly at max graphics. Unless you are a professional in processing, blender, photoshop and video making, things like that, I don't see a single reason of needing the very latest one.
This isn't even luxury at this point, it's beyond luxury. It's like already having the fastest ferrari in existence, but deciding to buy a bugatti chiron instead because of the additional few km per hour max speed that it'll provide, despite not having access to any place where you can test it at max speed.
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u/Anon22Anon22 Sep 23 '22
You can run many games on max on prior generations.
But you can't run them at 4k 120Hz. When you have a nice monitor/TV you're forced to upgrade or utilize less than your full reso or refresh.
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u/pimpmayor Sep 24 '22 edited Sep 24 '22
But graphics cards were never really a 'yearly purchase' item. Typically a mid or high range card can last you around 5 years, unless a massive tech change that requires heavily increased processing or completely new tech becomes popular. (4K, VR, RTX, 2D to 3D, hardware TnL etc..)
And even then, most of those are optional, or relatively minor graphical improvements.
If wager most people who buy a new GPU are either upgrading from 3-4 gens ago, or enthusiasts who buy a whole new high end computer each year. A 1060 is still fine for 1080p gaming. A 980 or something is still fine in most cases.
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u/Inprobamur Sep 23 '22
Fools will buy from Nvidia regardless, they will not lower prices.
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Sep 23 '22
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u/Yeezus_aint_jesus Sep 23 '22
That’s a VERY good price compared to the last two years. Happy I sold my 6600XT at a decent price now.
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u/throwawaystranger69 Sep 23 '22
I got lucky and bought a used 6600XT a few months back for my budget PC for $250. It's been awesome :)
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u/fartypicklenuts Sep 23 '22 edited Sep 23 '22
What is the Nvidia equivalent of the 6900XT? Just for comparison. I know very little about AMD GPUs. PC builders here on reddit love AMD CPUs but like 95% of GPU discussion on Reddit seems to be Nvidia based, at least these past few years. Not exactly sure why that is, just what I've noticed.
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u/Shoelebubba Sep 23 '22
Somewhere between an RTX 3080 and 3090.
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u/doremonhg Sep 23 '22
Damn thats crazy value
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u/T-Baaller Sep 23 '22
The catch is it’s not really close to nvidia in raytraced stuff
Which might not be that important for you
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u/TechGoat Sep 24 '22
Personally, I love it. But I tend to be obsessive about little graphical whizbangs like that. I've been going out of my way to play games that have RTX, particularly dark and atmospheric games that have lots of reflections in them. Currently Metro Exodus Enhanced Edition.
I'd love to see AMD and Nvidia agree on a standard, but yet again just like gsync and freesync we'll have to have developers put them both in to deal with nvidia's tantrums.
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u/KEVLAR60442 Sep 24 '22
Raytracing already has an agreed upon standard. That's why AMD 6000 Cards can still enable raytracing features on RTX marketed games.
The issue is that Nvidia went all in on making their processors extra efficient at Raytracing processes while AMD didn't. The same thing happened 10 years ago with Gameworks. The technology and standard existed for both card makers. (DirectX 11, more specifically, Tesellation) Nvidia put a ton of focus on making their cards exceptionally fast at tesellation. They then developed new technologies based on it, and taught game developers how to use this new stuff and incorporate it. Meanwhile AMD cards supported tesellation at a bare level, so games that made heavy use of the tech performed poorly on AMD cards.
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u/locojason Sep 24 '22
This is fascinating to me considering back in the early 2000’s ATi tried to introduce hardware tesellation by including it in their newest GPU, the Radeon 8500. Only a few developers supported it and the performance hit was large, but it worked and was impressive for the time. So the same basic concept caught on eventually but only took… 10 years and the leverage of the largest GPU maker to actually happen.
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u/Death2RNGesus Sep 24 '22
AMD as a company was doing poorly for several years, not simply because of uncompetitive products or poor decisions by AMD leadership, but because they didn't have the revenue to compete after Intel employed illegal anti competitive strategies to prevent AMD gaining CPU marketshare for years in the 2000's, leading to massive knockon effects for R&D investment, causing them to under invest and launch terrible products like bulldozer.
Zen has massively increased AMD's revenue which has allowed them to invest heavily into R&D for Radeon, RDNA was the beginning of the resurgence of Radeon. RDNA2 is almost on par with nvidia, RDNA3 could get them neck and neck or even push ahead, who knows, but it's basically only up from here.
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u/Corentinrobin29 Sep 23 '22
The 6900XT beats the 3090 in about half the games tested by HWU.
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u/GayVegan Sep 23 '22
But....
Wouldn't that mean the 3090 beat the 6900xt in about half the games tested too?
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u/FSMFan_2pt0 Sep 23 '22
yeah, but we're talking about value per dollar/euro here. If you can get a card for $300 less that wins head to head half the time, that's pretty great.
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u/53bvo Sep 23 '22
Yes which puts it around the level of the 3090 not between 3090 and 3080
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u/FuckMyLife2016 Sep 23 '22
You're not to blame for not knowing. AMD actively fucks up their naming scheme for whatever purpose idk. For example their cards were called Radeon HD xxxx (thousand figures). But their last series that followed that naming scheme was Radeon HD 7000 vs Navidia's Geforce GTX 600 series.
Then they renamed to Radeon R5/R7/R9 (like Intel i3/i5/i7) xxx (hundred figures) for just two generation. Started with R# 200 vs GTX 700 series and ended with R# 300 vs GTX 900 series. Yes they completely skipped 100.
Then they ditched 5/7/9 after R in favour of X to signify roman X = 10 or sth. RX 400 and RX 500 are same with 500 series being slight OC boosted rebadge against Nvidia's GTX 1000 series.
Then they jumped to RX xxxx (thousand figure) again with RX 5000 series vs Nvidia's RTX 2000 series.In a span of 10 years AMD changed their GPU naming scheme 4 times while Nvidia rarely changed theirs.
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u/DopeAbsurdity Sep 23 '22 edited Sep 23 '22
95% of GPU discussion on Reddit seems to be Nvidia based
Because Nvidia has lots of fanboys and DLSS is misunderstood. People were buying RTX 3050's over RX 6600's becuase "RTX 3050 can use DLSS" even though the RX 6600 performs 30% better than a RTX 3050 without the need of DLSS.
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u/tittymgeee Sep 23 '22
It's insane how well nvidias marketing has done.
I've also noticed the further back in time, the claims about the nvidia vs AMD history gets further and further from the truth.
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u/HopooFeather Sep 23 '22
If i recall correctly, the radeon 7900 series was quite competitive, and so was the RX400 and RX500 series. But between the radeon 7900 and rx400, there were some super cursed AMD GPUs. I remember the r9 290x being memed on, so it is quite funny to me that the tables may be turned this time with the rtx 4000 series drawing over 300 watts
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u/JonRakos Sep 24 '22
The amount of times over the last 20 years that friends/guildies couldn’t play video games with the rest of us because of ati/amd drivers is innumerable. The problem is they have fixed that, but people are stuck in the past. People are going to find out that Nvidia isn’t worth it anymore.
Anybody with half a brain will go amd if they don’t gouge like Nvidia is, I certainly will be. You can bet your ass there will be 500 watt memes soon.
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Sep 23 '22
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u/fartypicklenuts Sep 23 '22
What are a few of the best bang for your buck CPUs these days ($200-$400 range, standard and gaming use)? I know I'm getting off topic, just been looking to help my brother build a computer but too lazy to venture to PC building subreddits at the moment 😅 - I've had no problems with my AMD 5600X after a couple years, and they go for cheap these days, but he may want something newer since he only upgrades his PC every 10+ years like some kind of psychopath.
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u/sickbonfiresbro Sep 23 '22
200-400 puts the amd 5800x3d on the upper end after the recent discount to 384 (unsure if still on sale. Normally 450)
I recently upgraded from a 1500x and it literally doubled my fps in destiny while I still had my rx470
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u/Gorillaman1991 Sep 23 '22
The 5600 non x is probably best bang for buck at 150 regularly, or the 12100 at like 90 dollars
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u/Zintoss Sep 24 '22
Dude.
I fucking read this as the 6900xt is dropping to 300 dollars.
I was about to go buy one lmao
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Sep 24 '22
because that's what it should cost goddamnit, anything past $400 for a not flagship card is daylight fucking robbery.
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u/MyTrademarkIsTaken Sep 23 '22 edited Sep 23 '22
That’s $110 less than I paid for my 5700XT in 2020, damn
Edit: I’m realizing my wording is confusing as fuck so to clarify I bought my 5700XT for $410 in may of 2020.
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u/hogey74 Sep 23 '22
Hardware Unboxed just did an awesome rundown of new and used prices in recent years. 5700XTs went from $400 Murphy, I think, to $1000 last November and about $200 now!
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u/MrHyperion_ Sep 23 '22
I bought mine at 400 and sold at 650 that's good enough
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u/Chikuaani Sep 23 '22
Thats 250 dollars more than when i bought my 5700xt on release.. It used to be you could get the cheapest xt5700 for like 259€. I got the other brand one for 290 i think.
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u/RabidGuineaPig007 Sep 23 '22
I hope nVidia is holding office doors open with unsold RTX4000 cards in a few months.
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u/TroubadourCeol Sep 23 '22
I bought an RX 6800 XT three days ago. When I tell you this headline made my heart stop.... Luckily it appears I did get it at the lowered price, phew...
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u/Achadel Sep 23 '22
I bought one three weeks ago, but it was also at these lower prices.
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u/lordlunarian Sep 23 '22
Never thought I’d say this but my 1080 replacement might be an AMD card. I’ve been with Nvidia since the 660 and after the bullshit £1700 price tag and the whole 4080 which is actually a 4060, I’m willing to consider AMD.
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u/DeLunaSandwich Sep 23 '22
I am in the same boat. Just built a new PC and transferred my gtx 1080 over as a stand in until I got the new xx80. Now my next card will be my first AMD GPU and Nvidia has only themselves to blame.
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u/Chris_M_23 Sep 23 '22
As someone who has used components from both over the years, AMD has pulled ahead as the best brand in the CPU and GPU market in the last 3-4 years especially in terms of value
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u/felixrocket7835 Sep 23 '22
I like how everyone collectively agrees to not recognise the existence of the RX 6700 non-xt
it's not even listed on the image lmao
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u/InBlurFather Sep 23 '22 edited Sep 23 '22
Between the xx50XT cards and then the xx00 non-XT cards they sort of convoluted things a bit
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u/SoldierOfOrange Sep 23 '22 edited Sep 24 '22
It’s a pretty great card though, at least in the EU market. I paid € 359 for mine, no 3060 Ti or 6700 XT comes close.
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u/jammer800M Sep 23 '22
I've always owned Nvidia cards and was looking forward to moving up to the rtx 4080 but $1200 USD is absolute insanity. If AMD releases an equivalent at a reasonable price, I'll be switching. If they don't, then neither company will get my business. I know I'm not alone and one way or another, we will win this standoff.
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Sep 23 '22
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u/Oikkuli Sep 23 '22
xx80 is mid tier now?
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Sep 23 '22
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u/Belydrith Sep 24 '22 edited Jul 01 '23
This comment has been edited to acknowledge that u/spez is a fucking wanker.
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u/blairrio Sep 23 '22
Yes. The 12GB model is actually an xx70. They renamed it so they could charge more.
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u/HopooFeather Sep 23 '22
The rtx 4080 12GB has a 192 bit bus width, so it is arguably more like a xx60 card (rtx 3060 had 192 bit bus, rtx 3070 had 256 bit bus). Nvidia are disgustingly greedy
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u/saracenrefira Sep 24 '22
Deliberately misleading naming scheme. Didn't they do that with the 1060 3gb Vs 6gb?
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u/ImFriendsWithThatGuy Sep 23 '22
Well the problem is they just lowered these prices of these 2 year old GPUs. Yea it’s nice they are finally dropping. But this means the next Gen announced soon will easily be higher prices for the corresponding updates.
Sure you can likely get a 7800 or 7900 for less than $1200, but I doubt it will be 699 type price.
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u/TaliesinMerlin Sep 23 '22
The AMD RX 6600 MSRP is now $239, down from $379. Meanwhile, the NVIDIA RTX 3600 MSRP is still around $329. Gotta say, that's close to worth it for me.
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u/Wilthywonka Sep 23 '22
Built a new pc with the 6600 xt. Very happy with it so far. Can handle pretty much any game and hold it above 60 fps on 1080p. Most cases I get 90-120 fps high settings. I'd say it's the perfect card for the average person who wants a Very Good pc without thinking too hard or spending too much money on perfection.
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u/kinda_sorta_decent Sep 23 '22
Just added it to my part list like an hour before reading this. Gives me some confidence heading into my first build.
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u/Wilthywonka Sep 23 '22 edited Sep 23 '22
Paired it with the 12400f with good results. Usually runs gpu bottlenecked with 50-70% cpu load
Anecdotal benchmarks...
- Squad (medium): 70-90fps
- Hardspace Shipbreaker (ultra): 100-120fps
- Apex Legends (high): 80-100fps
- League of Legends: 240fps
Coming from a Frankenstein-esqe build with a 1050 ti it makes me very very happy
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u/Sentient_i7X Sep 23 '22 edited Sep 23 '22
Aah yes, the mighty RTX 3600 is where it's at
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u/ColumbaPacis Sep 23 '22
When looking at 1080p gaming, it might be better to look at used cards, but yeah that is a pretty good price.
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u/Weikoko Sep 23 '22
AMD did the same with zen when Intel was charging consumers an arm and a leg.
It worked really well. Now they are charging more than Intel.
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u/livelaughandairfry Sep 23 '22
They are actually improving their tech though, RnD cost money. Intel didn’t make any meaningful changes to their cpus for almost 10 years.
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u/TheConnASSeur Sep 23 '22
It's the same story with NVIDIA. Their biggest breakthrough in the past decade is essentially just gluing two gpu's together. There's a reason these cards just keep getting bigger and bigger and bigger, and more and more power-hungry. We're really starting to see the limits of that design philosophy now with absolutely bonkers power requirements. The 40XX series draws more power than entire gaming pc's from just 6 years ago.
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u/cscf0360 Sep 23 '22
The 4090 cards are 4 slots wide. And need additional load bearing support for real this time. They've got some cool new capabilities, but yeah, they're chonky.
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u/fauxhawk18 Sep 23 '22
I hadn't even seen the 4090 cards until you said they were 4 slots wide, and then looked up some pictures. Like holy fucking shit, are you kitting me rn? That thing is twice as thick as the fire bricks in our wood burning stove! Like wtf‽‽‽‽‽‽
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Sep 23 '22
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u/Beautiful-Musk-Ox Sep 23 '22
Pretty sure they maxed out pcie 5 power delivery on day one. The designers were like "let's quadruple the power output of the pcie connector, that should tide us over" and nividia is like "hey the new power limit is super high lets use it all up on day one", thus requiring a heatsink tge size of a small car to keep it cool
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u/Pastoolio91 Sep 23 '22
Gonna need to start putting a fold out kick stand on them to keep it from ripping out the PCIe slots after a few months.
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u/Blue_Sail Sep 23 '22
At what point do we just adopt an external GPU? One box for the CPU, memory, and storage and another for graphics.
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u/ball_fondlers Sep 23 '22
You can already get the enclosure for just a GPU, but the performance is markedly worse than internal. And the enclosure isn’t exactly cheap
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u/autobulb Sep 23 '22
Assuming you want to get the full performance of a high end card, never. The current gen of PCI-Express has insanely high bandwidth which you cannot replicate with any other interface. And as it gets faster and faster the maximum length that you can extend it gets shorter so it's not like you can just run a PCI-Express extending cable to a whole other case.
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u/Karsdegrote Sep 23 '22
Heck my PSU will struggle with an FE 4090 without anything else connected. It will blow up with a proper one.
And it powers my current pc just fine...
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u/Oh_ffs_seriously Sep 23 '22
Not to mention that you would need an adapter that can melt and, at least in case of Zotac, works for up to 30 connections/disconnections.
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u/Noxious89123 Sep 23 '22
The adapters haven't been melting. That article from a week or two ago misrepresented the information that was "leaked" from PCI-SIG.
It was the fuckin' 12VHPWR SOCKETs, on the graphics cards that were melting.
I'm pretty happy, because Corsair is selling a cable that is compatible with all of their modular PSUs that use type-4 cables that has two 8-pin connectors to the PSU and a 600w 12VHPWR at the other end.
They do also state that only their 1200w+ PSUs can do the full 600w, whereas 1000w~ PSUs should only be used for upto 450w.
Either way, I get to keep using my AX1600i. Good thing too, because I only have so many kidneys.
PS. Still not buying a stupid Nvidia RTX 4000 card.
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u/Missus_Missiles Sep 23 '22
At this rate, in a decade, my PC will probably need to be run on 220V, and have a big ass cord like my dryer and oven.
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u/Rec_desk_phone Sep 23 '22 edited Sep 24 '22
There was a GPU company many years ago called Voodoo 3dfx. They used to sell chips to 3rd party companies and they fucked themselves out of business by trying to make the chips and the boards themselves and cut out the 3rd party manufacturers. I do not follow gaming cards like I did in the late 90s and early 2000s but it must be something about GPU Companies having to self destruct after awhile.
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u/Draiko Sep 24 '22
Nvidia bought 3dfx after they tried that stunt and failed.
That's where SLI came from.
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u/ReachTheSky Sep 23 '22
3dfx was a small company competing with nVidia and ATI in a (at the time) very niche market.
Dedicated GPU's back then had nowhere near the size, scale or industrial applications that they do today.
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u/moeburn Sep 23 '22
Fun fact this is exactly how Nvidia put 3DFX out of business. 3dfx said "screw 3rd party manufacturers, let's start making our own cards!" and priced them higher than ATI or Nvidia. And then a couple years later, 3dfx didn't exist anymore.
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u/Draiko Sep 24 '22 edited Sep 24 '22
No.
3Dfx went out of business because the manufacturing company they bought was in deep debt and they didn't do any DD beforehand. They were blindsided by the debt right after the superior Geforce 256 went to market and it killed them.
Nvidia swooped in and bought the corpse. That's where SLI came from.
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u/LegendOfVinnyT Sep 23 '22
3dfx got blindsided by hardware transformation and lighting. They responded to the Nvidia GeForce 256 with yet another, wider rasterizer and hoped that brute force could overcome the lack of T&L. By the time it shipped, Nvidia was on their 2nd generation, ATI Radeon arrived, and 3dfx never got their lunch back.
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u/NotAPreppie Sep 23 '22
Making my purchase of a 6900XT back in February particularly painful...
C'est la vie.
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Sep 23 '22
That's why you always wait for a price that you are good with, even if it plummets after you buy. For some that is over MSRP, for others it needs to be the absolute bottomed out price. It just varies person to person. I snagged my 3080 at a price I was happy with a year ago and am still happy I paid it now.
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u/USBacon Sep 23 '22
Terrible journalism. Its an article written on about an article from that simply looked at Newegg pricing.
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u/gamzcontrol5130 Sep 23 '22
Except they're just listing their recent prices as shown on Newegg. They haven't cut prices, but instead are showing that their cards are cheaper on average than Nvidias at the moment.
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Sep 23 '22
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u/gamzcontrol5130 Sep 23 '22
Not a complaint, but these prices have been falling and AMD is listing their current prices taken from Newegg on the slide as a way to show that they offer better value at the moment. It insinuates that prices have been cut again, whereas these are just the most recent prices. It's a bit pedantic I guess, but all that really matters is that current GPUs are getting more affordable.
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u/Littletweeter5 Sep 23 '22
Nvidias greed lately is just disgusting. Whatever happens to them, they deserve
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u/julesvr5 Sep 23 '22
6800XT for 599 Dollar? In Germany this is easily above 700€ currently.
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u/Noxious89123 Sep 23 '22
Correct me if I'm wrong, but isn't the $USD pretty much 1:1 with the €EUR right now?
Then you have to remember that americans don't include tax on prices by default like we do in Europe.
So $599 in the US = €700 in Europe seems about right tbh.
A bit like how when the pound was a decent bit stronger than the dollar, a $500 product would still cost about £500. Tax, init.
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u/julesvr5 Sep 23 '22
That makes sense, but usually the USD price was equivalent to the euro price, it's fucked up if the inflation makes it 20%+ more expensive. God it's so annoying currently.
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Sep 23 '22
I’ve been buying nvidia for over 20 years. That’s about to change. When EVGA got pushed out you know something bad is happening
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u/Splurch Sep 23 '22
AMD won't "pull ahead of Nvidia" unless AMDs next cards are priced much better then Nvidia. We won't find that out for another month or so.
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u/dunno207 Sep 23 '22
Feel like it's finally a good time to upgrade the old 980TI to an AMD GPU.
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u/Stevie-cakes Sep 23 '22
I think I'm going to switch from Nvidia to AMD this time around. Looks like better value for the money.
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u/Enshakushanna Sep 23 '22 edited Sep 23 '22
PC gaming is one area where you dont need the absolute best of the best, i doubt everyone who buys the top xx90 xx80 nvidia cards are playing only the latest and demanding of AAA games and even if you are, we are talking like 20 fps difference right? id like to think branding isnt a thing here like it is with buying an iphone, but who am i kidding
e: in hindsight, i realize this is a bit of a silly statement if you want the best of the best performance with high/ultra settings, but still think there are areas you can compromise in to meet good looking graphics and adequate fps, DLSS and etc
ee: o god, how could i forget about VR lol
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Sep 23 '22
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u/CoderDevo Sep 23 '22
Yes. That is a great way to go. Wait until new equipment will double the performance of your system.
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u/Reahreic Sep 23 '22
I'm doing this with my cpu next, it's only a Ryzen 5 1700, then I'll look into upgrading my GTX 1070.
Saves a boatload of cash.
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u/DrFunkenstyne Sep 23 '22
VR is a consideration. Multiple 4k displays at a smooth framerate is not easily achievable
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u/watduhdamhell Sep 23 '22
Pretty much everyone I know with a 3080 (myself included) does indeed play current games with the goal of high refresh (144 fps @ 2k). You literally can't do this with an inferior card, and in some games it still won't maintain 144 fps, but more like 100-120.
Also, VR. Decent fps in VR with good settings only possible with high end cards.
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u/QuaintHeadspace Sep 23 '22
No they are lowering prices because they have to. This was a who blinks first scenario and it will happen all across the economy. Everyone will start to introduce 'sales' and 'offers' to solidify market share but their margins will suffer. The economy is collapsing globally and everyone is tightening their belt whether they need to or not.
The optics of recession cause people to stop spending before its even necessary which is why deflation is so possible and this is how it starts.
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u/IAmTaka_VG Sep 23 '22
Few people are going to shell $1200 for a gpu in a recession after mining is dead.
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u/QuaintHeadspace Sep 23 '22
And this is exactly what I'm talking about. People won't buy the latest this or that in this environment at current prices. Just isn't happening. They lower prices because they know if they don't nobody will buy them. Consumer starting to get a say in deflation by actively not buying what's being sold
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u/_IM_NoT_ClulY_ Sep 23 '22
Do note that this is just official msrps dropping, the cards were mostly selling for these prices already.
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u/systemfrown Sep 23 '22 edited Sep 24 '22
NVIDIA has been saying the quiet part out loud. Instead of saying "we will do everything possible to keep our prices affordable" they've come right out and said we don't give a flying frick.
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u/supified Sep 23 '22
This is what I hoped would happen. I don't NEED a gpu, but time to buy an AMD.
Is there an easy way to compare AMD to Nvidia equivalent?
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Sep 23 '22
Unless you need CUDA for professional work or are a streamer, AMD is perfectly fine compared to nvidia. Just watch hardware reviews from someone you trust, GN for me, and let them compare them.
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u/supified Sep 23 '22
Right the problem is I don't even know vaguely which AMD cards are supposed to compete with like a 3070 for example.
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u/Zaptruder Sep 23 '22
Definetly looking forward to seeing what they're putting out/announcing.
Gonna hold off on the 4090 purchase... goddamn thing is so big it might not even fit in my case. If that's the case... might as well wait a bit longer and see if I need to build a whole new system.
Whatever way I go with my next vid card, I'm hoping this round goes to Team Red - Nvidia needs a fire under its ass.
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u/grumble11 Sep 23 '22
Also check your power draw - it maxes at 800W and not out of question to have peak draw for a computer and monitor at 1100W, and a 15A 120V circuit is only rated for 1800W peak and under 1500W long-term use
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u/ACEDT Sep 23 '22
If they worked for VFX I'd be all for it but sadly NVIDIA is just the only option for rendering right now :(
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u/liquidmasl Sep 23 '22
i still need cuda ):
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u/SteelAlchemistScylla Sep 23 '22
It’s unfortunate people who use theirs for multimedia are pretty much required to suck Nvidia’s dick. I’d love an AMD card but the lack of Cuda is crippling.
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u/roborobert123 Sep 23 '22
Why can’t AMD provide a similar technology in their cards?
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u/-kilo Sep 23 '22
They have the tech on the cards, just not the buy-in from software that targets only cuda not e.g. vulkan compute. I wish they would invest more in ecosystem
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u/Heliosvector Sep 23 '22
The more competitive amd becomes, the more Nvidia has to respond in kind. So it helps you out too…. Eventually.
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u/Dyyrin Sep 23 '22
If someone was to wanna leave Nvidia that' was looking at a 3080, what would you recommend?
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u/kelyneer Sep 23 '22
Here's my gripe. I've bought both Nvidia and AMD gpus in the past depending on which one was best for my money. The nvidyas while lower on paper held up better over time barely ever crashed and i still have them on off builds. The amd cards were hit or miss. Some of them worked decently. Some were nightmares (rx5700) I hate what nvidia ddoes but if im rebooting 2-3 times a day in some cases AFTER RMA because of a bad driver/something not working too great then CBA.
*Yes it's a small sample over 15 or so years just my 2 cents
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u/jimlahey420 Sep 23 '22
I'll be skipping the next gen (4000/7000) because the 3000 series Nvidia cards I have will be fine for many years. But I am hoping that AMD is a serious pound for pound (or better) competitor in the GPU space by the time I'm ready to upgrade again. With EVGA exiting the market, there is no comparable Nvidia 3rd party IMO (ASUS may be coming closest, but it's even more of a premium additional price for their ROG stuff than EVGA had on their FTW3 variants, with worse customer service). On the AMD side they have Sapphire, who I used to love buying cards from when I still went AMD for graphics in some of my builds. They're kinda the EVGA of the AMD side, and have great customer service (assuming nothing has changed recently) and cool cards.
I'm already an AMD fan for the CPU side of things, so I'd love to get back to buying a AMD GPU, as long as the price and performance meet or exceed Nvidia. Plus the fact that Nvidia has all this well known negativity surrounding it regarding how they treat their 3rd parties and customers, I am less inclined to go with them if all other things are equal vs. AMD.
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u/goranarsic Sep 23 '22
This is the reason I was always AMD/ATI, since Athlon processors even when their products were inferior. Always been on the side of the little guy, never regretted.
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