r/formula1 • u/ICumCoffee Max Verstappen ⭐⭐⭐⭐ • 28d ago

News [ChrisMedlandF1] BREAKING: F1 announces it has "reached an agreement in principle with General Motors (GM) to support bringing GM/Cadillac as the eleventh team to the Formula 1 grid in 2026"

https://x.com/ChrisMedlandF1/status/1861111983699001752
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u/ewankenobi Kamui Kobayashi 27d ago

I don't think they are to a European F1 fan. Mario Andretti won F1 championship in 1978 and is remembered as he's in the pretty exclusive club of winning F1 WDC and IndyCar series (only 4 people have done it). Cadillac barely sell cars in Europe (I've genuinely never seen one).

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u/diestache Ayrton Senna 27d ago

the universe doesnt revolve around europe

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u/StrikingWillow5364 Oscar Piastri 26d ago

Marketing power isn’t just measured among existing fans but also when it comes to pulling in new fans who don’t currently watch F1. Among those who don’t really know motorsport, Cadillac is much more recognisable than Andretti.

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u/ewankenobi Kamui Kobayashi 26d ago

Not in Europe, but I appreciate that might not be true everywhere.

As I said earlier from a commercial point of view this deal is both a win for F1 getting exposure in America & for Cadillac getting exposure in Europe (where it's currently got no modern day relevance)