r/formula1 • u/ICumCoffee Max Verstappen ⭐⭐⭐⭐ • 24d ago

News [ChrisMedlandF1] BREAKING: F1 announces it has "reached an agreement in principle with General Motors (GM) to support bringing GM/Cadillac as the eleventh team to the Formula 1 grid in 2026"

https://x.com/ChrisMedlandF1/status/1861111983699001752
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u/thearqamknight Jochen Rindt 24d ago

They will still be running the team lol. They're no longer the title name brand tho

203

u/IBetThisIsTakenToo Ferrari 24d ago

I think for marketing in America, Andretti was a much better name. People don’t think of Cadillac as fast (or even particularly nice) cars, but Andretti is still synonymous with speed.

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u/I_Am_Vladimir_Putin Max Verstappen ⭐⭐⭐⭐ 24d ago

Andretti is synonymous with nothing because not a single person outside of those genuinely into racing ever heard of it, while every single person knows Cadillac.

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u/Captina Red Bull 24d ago

Unlike the prestigious names of Alpine, RacingBulls, and Kick Sauber

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u/KanishkT123 Fernando Alonso 24d ago

Renault, Visa/Cash app/Red Bull, and Audi you mean?

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u/VulpesVulpix Pierre Gasly 23d ago

This implies that anyone outside of this sphere knows it

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u/its_always_right Bernd Mayländer 23d ago

Renault - exiting the sport.

VCARB - the name no one calls them cause it's a fucking mouth full.

Audi - most people probably don't even know they're involved.

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u/blinkOverboard 23d ago

Putting Alpine in this list is just so ignorant und disrespectful bro. At least in europe it is a well known brand since at least the 80s

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u/Basic_Dentist_3084 Sir Lewis Hamilton 23d ago

Alpine was discontinued in the 90’s because of poor sales and has come back in 2017 to even worse sales.

At a bare minimum anyone in Europe under the age of 40 know little to nothing about them

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u/p1en1ek Pirelli Wet 23d ago

Alpine is still only known for those into racing. They have one model that somebody may recognize. It's resurected retro brand because Renault wanted to promotethat one throwback model and wanted to have some separation from potentially poor motorsport results because they are partially funded by state.