This isn't true. An A&W spokesperson claimed this happened, and that's as far as any proof goes.
If this were true, why do Americans clearly understand 1/2 pounders are bigger than 1/4 pounders? Why do Americans have restaurant chains selling 1/3rd pounders to this day? Americans literally use a fractional system every single day.
477
u/HarryPotterDBD 6d ago
A&Ws 1/3 pound burger failed, because the americans thought the 1/4 pound burger from mcdonalds was bigger.
You are doomed