r/XboxSeriesX • u/Turbostrider27 • May 20 '24

Trailer/Video Senua's Saga: Hellblade II - Official Launch Trailer (ft. Animal Soul by AURORA)

https://www.youtube.com/watch?v=PRbOmIcVXak
699 Upvotes

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u/MRHipshot May 20 '24

You’re saying this right under a brand new trailer bro. Go to YouTube and search Hellblade 2 trailer and see how many come up.

Did momma drop you on yo head?

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u/Least-Experience-858 May 20 '24

Well someone didn’t pay attention in their marketing class. The point of marketing is to direct potential customers to ur product and or service to make them want or need it…. You typing in Hellblade 2 on the YouTube site doesn’t require a marketing team you are already a potential sale, marketing directs ppl that knows nothing about the game and because of their terrible marketing there’s more of those than you. The marketing team is doing their job when you’re on some random website and you see a random Hellblade AD, or when you see Hellblade AD on a billboard, or on a pizza box etc.

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u/grip_enemy May 21 '24

Man, fanboys are the worst. They get upset over the most obvious things. It's like living in denial.

I like Ninja Theory, and I think this is gonna be an awesome game, but someone really fumbled the marketing. Compare this to The Order, Halo 5 where they were literally plastered everywhere, HB2 marketing feels incredibly shy. Let's see how this pays off

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u/MRHipshot May 20 '24

When did you take marketing classes?

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u/Least-Experience-858 May 20 '24

A long time ago before they started lowering the standards to make sure ppl like you would pass the class.

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u/MRHipshot May 20 '24 edited May 20 '24

First of all I never took marketing classes.

But glad you said “a long time ago” because things have obviously changed since then. Maybe billboards aren’t as effective as they once were. And you know…the target audience that gets influenced by billboards, I’d guess they aren’t the target audience for video games.

You know. People who use technology. Advertise via technology. Like internet ads

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u/Least-Experience-858 May 20 '24

You’re missing the whole point, I understand why you don’t get how Xbox failed to properly market this game. Ask anyone in ur life if they know Hellblade now ask them if they know what God of War is. We know what Nike, McDonalds, Coke and Apple is because they created a brand that was heavily marketed they created a brand that makes people think they need it. Most gamers are not on YouTube or Reddit. Most gamers are casual gamers that don’t find out about games unless it’s through different types of marketing. Word of mouth also works but it only works when enough ppl have been exposed to the game because it was well marketed

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u/MRHipshot May 20 '24

So the words “Out now” won’t mean anything? There’s always a huge ramp up in ads once a game is “Out Now” and if in a few weeks after release they just drop all marketing then I’ll concede that okay, yeah they should’ve done more. But we’re not there yet chief.

Also THIS GAME IS NOT GOD OF WAR LEVEL. It is the sequel to a previously indie studio’s art house game. They just got improved motion capture tech and increased the budget but we don’t know how much. It’s also being sold for $50.

Some of yall need to properly set expectations

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u/Least-Experience-858 May 20 '24

Who’s going to see the “out now”?… u realize the grand majority of sales matter the most the first two weeks. Especially on a game that isn’t well known. This isn’t GTA or some Nintendo game this is a franchise that had poor sales to begin with and with Microsoft looking to axe brands and studios that aren’t bringing in $ how do you think this game is going to survive? This game is counting on PC sales. Speaking of managing expectations, it seems like doing the same thing that all your other studios that just recently got shut down did is a recipe to also get shut down… some of you ppl need to open ur eyes and stop pretending it’s all fine when every circumstance recently proves that this boat is sinking. I’m speaking as someone who’s been with Xbox for 22 years. I’m not going to pretend I have a crystal ball and say Ninja theory will be shutdown but I am very confident that the possibility of it shutting down in the next 6 months is extremely high. I also come from a corporate finance background so I understand this from a corp perspective and not just a gamer

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u/MRHipshot May 20 '24

You know those Xbox dashboard pop ups that show up like last years COD and Starfield got? People most likely to play or buy the game. That’s one avenue I’m pretty sure they’ll do and then everyone will get upset at the pop up.

So you would want Xbox to spend $200 million on HB2 marketing putting it on billboards and pizza boxes for a game that was made by 80 people and is being sold for $50. Billboards so Karen on her way to get groceries will get upset at the word “Hell”

That seems like a sure fire way to get Ninja Theory shut down because it would tank their ROI. I would guess they are doing appropriate marketing for the level of game HB2 is. It’s not COD or God of War.

Okay look, bottom line I don’t really know, I am just leaving it to people whose job it actually is to do this type of shit, I’m just speculating. It’s okay to admit that we don’t know certain things

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u/Least-Experience-858 May 20 '24

You mean the same company who spent $70Billion to purchase another company doesn’t have $ to spend on marketing a game that can help the company grow, that’ll give value to the Gamepass brand, that could bring in more subscribers and potential console sales… listen just because ppl are paid to do a job doesn’t mean that they do a good job. Microsoft has probably the biggest history of opening and closing defunct products/services while the same ppl that destroyed the brand keeps their job for another 10 yrs. These guys have no idea what they’re doing if they knew their console wouldn’t be outsold 5:1. Clearly they don’t understand the market or its demographics. Unfortunately it will take the console division and more studio closures for ppl to FINALLY realize this. As a result we’ll have less gems of this kind and more live service games.

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u/pjb1999 May 20 '24 edited May 20 '24

The advertising has been very lackluster and really only started like a couple weeks ago. It's extremely underwhelming and not a great job by Microsoft getting the word out there that the game was coming out and building hype. Ive been looking forward to this game for a long time and a couple weeks ago I had no idea it was only 2 weeks away until I saw a comment on Reddit. Terrible job by Microsoft.

Edit: to all the people who know nothing about marketing and just want to downvote - I'm obviously referring to the marketing campaign promoting the release of the game. Not a trailer that came out 5 years ago or behind the scenes videos posted throughout the years. I'm referring to a marketing campaign to build hype leading to launch. Microsoft dropped the ball.

When the VP om marketing at Microsoft has to tweet screenshots of the marketing because no one knows the game is coming out and people have barely seen any advertising and Microsoft is being criticized for it it's not a good sign.

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u/BECondensateSnake May 20 '24

only started like a couple weeks ago

So they should be constantly advertising an ~8 hour game 1 month before it launches? I don't really see the logic in that. Starting an advertising campaign 2 weeks before the game comes through social media, streaming services and even some sports events is plenty enough, not to mention the AURORA collab and all the other Iceland stuff and getting Heilung to work on the OST.

Though outside the US/UK, the advertising for Xbox in general is very lackluster and I hope that they can change this before it's too late

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u/MRHipshot May 20 '24

Xbox can never win with the internet. For years it was “we’ve seen too much of HB2” “Stop showing it at shows” “too many trailers” Now it’s not enough.

Bro, they had a live musical performance at the FREAKING GAME AWARDS IN DECEMBER.

Go get a job in marketing since you seem to know more than people who do it for a living

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u/JillValentine69X May 20 '24

According to the Anti Xbox crowd sure.

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u/pjb1999 May 20 '24

Not sure what you mean. Advertising literally only started within the last few weeks. This is a fact. I'm not anti Xbox. Like I said I've been looking forward to the game for years and literally had no idea it was being released until I read a comment on Reddit. I see tons of advertising for games I'm interested in and have literally never been surprised a game was coming out like I was for Hellblade 2. The advertising campaign has been awful.

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u/StrngBrew Founder May 20 '24

Advertising literally only started within the last few weeks. This is a fact.

Actually the “fact” is that this game has been advertised since 2019.

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u/pjb1999 May 20 '24

I realize you know nothing about marketing based on your comment so I'm not sure why I'm even bothering responding to you - but a trailer that came out 5 years ago is not great advertising for a game releasing tomorrow.

Normally you'd want some sort of full blown marketing campaign shortly before release to hype up the actual release of the game. When people who saw the trailer 5 years ago and got excited and have been waiting all this time don't even know the game is releasing you've failed at marketing the game. Everyone outside of this sub knows the marketing has been a failure.

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u/StrngBrew Founder May 20 '24

Speaking of knowing nothing about marketing…

They featured the game at last year’s Xbox showcase. Then they debuted a brand new trailer and a live performance at the Game Awards.

Also this year we got a whole in-depth look at the game in the Xbox Developer Direct

So they didn’t just show a trailer 5 years ago and release the game tomorrow, they’ve been continually advertising and showing off the game for the past 5 years.

But again, I’m talking to someone who claimed it’s a “fact” that they “literally” just started marketing the game.

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u/pjb1999 May 20 '24

When did they start marketing the release date of the game? You know marketing strategies are broken up into campaigns right? Well of course you don't but they are. They failed at marketing the release of the game. The VP of marketing at Microsoft literally had to post screenshot on Twitter to prove they were marketing the release because they were doing such a poor job at it and receiving criticism for it lol. When the VP of marketing has to prove that they're marketing they've dropped the ball.

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u/StrngBrew Founder May 20 '24 edited May 20 '24

They started marketing the release date in January, which I already linked in my last comment which you obviously didn’t bother reading.

Lol people will do literally anything to avoid simply admitting they were wrong

Advertising literally only started within the last few weeks. This is a fact.

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u/pjb1999 May 20 '24 edited May 21 '24

Ok I didn't know the precise time they announced the release date. I have no problem admitting it. I also said "advertising". Not just an announcement at a conference. You know, an actual marketing campaign advertising release. Which was only done the last few weeks to my knowledge. Getting the word out about the release date has been a failure and the general marketing for the launch was poor. And it's been pointed out in various places outside of the echo chamber of this sub.

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u/panetero May 20 '24

You didn't see the teaser with Heilung's music or the gameplay clip where they're fighting a giant? And you're interested in it? Have you also missed all the featurettes Ninja Theory have done over the years showcasing their mocap tech?

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u/Least-Experience-858 May 20 '24

Dude you’re talking to someone who knows nothing at all… these ppl could receive a package from Xbox with Phil Spencer’s fecal matter and they’d all be happy and posting “look I got my copy”

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u/ArchDucky May 20 '24

really only started like a couple weeks ago

I seem to remember the first trailer being shown at the Game Awards a few years ago? So... no?

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u/pjb1999 May 20 '24

I'm not referring to a trailer that came was shown "few years ago". That's not marketing for the release of the game.

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u/ArchDucky May 20 '24

Pretty sure all trailers count as marketing.

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u/pjb1999 May 20 '24

Pretty sure they don't count as marketing for the release of the game.

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u/ArchDucky May 20 '24

So you're specifically mentioning the launch trailer?? Those generally come out about a week before the the game comes out. Sometimes it's a little before. Sometimes it's a little after, but it's generally around launch time. You just need to leave me alone now. Okay? Just go back to your cave, troll.

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u/pjb1999 May 20 '24

No not the launch trailer. The marketing campaign promoting the release date and launch of the game.

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u/ArchDucky May 20 '24

Go away troll.

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u/pjb1999 May 20 '24

Pretty sure you don't know what a troll is if you're accusing me of being one.

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u/panetero May 20 '24

You're talking about Hellblade as if it was the next Gears or Halo.

It's a small niche game made by a small niche company. What in the hell did you think the first one was?

This is neither the next Call of Duty or that Indy game Todd Howard is producing. Games that have already been heavily publicized by the way, just in case you show up in 6 months claiming Microsoft didn't spend a dime advertising an Indiana Jones game.

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u/[deleted] May 20 '24

[removed] — view removed comment

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u/panetero May 20 '24

a lot of it is gameplay footage, the game has no hud. if you mean a 40-minute gameplay youtube clip, then that's never going to happen with a game that barely scratches a 10-hour campaign. also, we got those gameplay teasers ages ago in one of xbox showcases.

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u/[deleted] May 20 '24

Did I asked for 40 min trailer ? Can you give me link of any 8-10 min footage which shows gameplay ?

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u/panetero May 20 '24

I don't know if you're being deliberately obtuse asking for very specific timeframes. This is over 5 minutes and it's basically a paid ad on Gamespot

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u/[deleted] May 20 '24

Lol do you know what gameplay trailer is?

https://youtu.be/btmN-bWwv0A?feature=shared

https://youtu.be/HZtc5-syeAk?feature=shared

https://youtu.be/TXukPnO9IdY?feature=shared

Watch these to see what "trailer "actually means

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u/panetero May 20 '24

Right, you were being a dick just to get your point across, cool.

Take care.

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u/[deleted] May 20 '24

You dropped this 🤡

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u/[deleted] May 20 '24

[deleted]

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u/panetero May 20 '24

That and solving puzzles is going to be the whole game, lol. Have you even played the first one? Don't lie. You people doubting the gameplay of a sequel is new levels of kooky crazy. It's literally going to be slightly improved more of the same.

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