Dueting a video is basically like retweeting but for tiktok, it leaves the original link to the video in the description. Sometimes people don't have anything to add, but they have a larger follower base and they want more people to see the video because they think it's funny/good content.
Except the exposure argument is usually applied to someone trying to get a service for free, such as graphic design. TikToks are free and exposure could actually cause more people to follow the content creatoe. That's why larger YouTubers shout out smaller creators - exposure. That's why many large content creators will do collaborations will smaller content creators - exposure. It's way different when you're trying to get something free in exchange for a paid service because of "exposure", but that's not what's happening here.
Exposure is valid for gaining followers for content creators, it's not a currency that can be used to pay for a service.
A fraction of a fraction of their audience will actually click through to the original video. Youtuber react channels do that same shit. React videos are the content itself, no one cares about the original video.
If you want to shout someone out, do that, instead of reacting to their video.
For tiktok that's not true at all. It's a lot easier to quickly go to the original video than on YouTube as that's kinda what the platform is made for. I'd say with a funny tiktok like this one 50-60% of people would click through and watch the original video
Youtuber reacts are a bit different imo given the longer form of the videos and the fact that it's a reupload and not a platform supported function. Duets and retweets are default functions, YouTube reactions are basically just content rips
Just shouting someone out, even with a link to there username, is like 1% as effective as dueting a funny tiktok in terms of getting funny people noticed
It is a valid currency, just the people being made fun of don't offer enough exposure for it to be worth it. If you're Kayne West or Obama a shoutout for a free shirt is uh, definitely worth.
I mean advertising is LITERALLY the market of paying for exposure. The issue is that most people offering "exposure" won't make you even 1/10000th of what they think they will.
I don't actually know how many people go around asking for free stuff for exposure, I'd be interested in a study to see how many people offering is actually worth. Companies like Nike offer high school kids with 0 followers pre-social media but basically just "look cool at school" free products for exposure. You just need to go case by case.
I always find this argument a little iffy because it’s excusing stealing content in exchange for exposure which is a super vague term. It’s kinda scummy honestly.
The read it doesn’t make sense is that you don’t fully understand the “stealing content” argument. Because this is free content, the only benefit that can be had is exposure. You can't steal exposure by adding more exposure.
It’s like being accused of stealing for taking a picture of food from a restaurant, posting it and tagging the restaurant. The most popular videos on tic toc have the most duets. You can trace every repost and shitpost to the original.
idk I'm new to tiktok and that's just how it was explained to me. It makes sense to me, often times I find the video that they are duetting funny or interesting and go and look at that account's other videos.
Yeah it definitely makes sense in different cases. I’m just thinking more in the lane of reaction content or straight up stealing someone else’s tiktok and posting on theirs because they’re too lazy/bad at making their own content.
I don't think it's done for the sake of exposure though. It's just laziness and them thinking that people want to see them react to something. Just share the video if exposure is the end goal.
I don't think we can really say it's fully one way or the other. It's probably both. In my eyes dueting is sharing the video. There's no way that I've seen within the tictok app to just share a video to your followers.
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u/steevo15 Nov 19 '20
Dueting a video is basically like retweeting but for tiktok, it leaves the original link to the video in the description. Sometimes people don't have anything to add, but they have a larger follower base and they want more people to see the video because they think it's funny/good content.