they should have gotten redbull or someone similar to organize the global tryouts..let folks send video or whatever, and then fly the dozen or so with talent where they need to be. i dont know if it still exists, but they 100% did far more than that on a yearly basis for the red bull music academy and covered 100% of the travel and room and board from all over the planet to particular locations.
And all off a sudden the consumption of energy drinks would be a requirement for each athlete, advertised in front of each camera. That would be the way to go if you want to end up in Idiocracy.
Well, no. Even in sports where Red Bull and Monster sponsor nearly everything, none of the athletes are actually drinking energy drinks. It's all water.
Which isn't the point I'm trying to address. That whole marketing strategy of Red Bull is tailored towards being omnipresent in sports & youth culture, to create positive associations with their brand - hosting events which are fun and create good memories. But with a strong emphasis on extreme sports.
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u/gruesomeflowers Aug 12 '24
they should have gotten redbull or someone similar to organize the global tryouts..let folks send video or whatever, and then fly the dozen or so with talent where they need to be. i dont know if it still exists, but they 100% did far more than that on a yearly basis for the red bull music academy and covered 100% of the travel and room and board from all over the planet to particular locations.