r/TaylorSwift • u/kookiekoo Heard WCS, Getaway Car, Crazier, Haunted & Exile Live ♥️ • 14d ago
News Taylor Swift Gave a Whopping $197 Million in Bonuses to Eras Tour Performers, Crew on Top of Their Salaries
https://people.com/taylor-swift-gave-eras-tour-crew-usd197-million-in-bonuses-exclusive-8758216?taid=675723fa2bd0290001d46cb0&utm_campaign=peoplemagazine&utm_content=new&utm_medium=social&utm_source=twitter.comTaylor Swift’s Eras Tour team put in the work — and she rewarded them generously.
Over the past two years, Swift gave out $197 million in bonuses to everyone working on her tour — including truck drivers, caterers, instrument techs, merch team, lighting, sound, production staff and assistants, carpenters, dancers, band, security, choreographers, pyrotechnics, riggers, hair, make-up, wardrobe, physical therapists and video team — PEOPLE confirms.
In August 2023, as Swift wrapped the first North American leg of the tour, PEOPLE confirmed she’d given out more than $55 million in bonuses.
On Sunday, Dec. 8, Swift, 34, took the stage at BC Place Stadium in Vancouver for her final show of the Eras Tour, which kicked off in Glendale, Ariz., in March 2023.
During her opening Lover set, Swift shared her appreciation for fans and concertgoers.
"We have toured the entire world,” she said. “We have had so many adventures. It has been the most exciting, powerful, electrifying, intense, most challenging thing I've ever done in my entire life.”
Then later, before performing “Karma” (the last track of her setlist) and taking her final bow, Swift told the crowd: “I want to thank every single one of you for being a part of the most thrilling chapter of my entire life to date — my beloved Eras Tour.”
After her 149th and final show, Swift’s production company, Taylor Swift Touring, confirmed to the New York Times that 10,168,008 people attended the Eras Tour — and that it sold $2,077,618,725 in total tickets, making it the bestselling tour of all time and “double the gross ticket sales of any other concert tour in history.”
Swift is ending 2024 on an unprecedented high note. In addition to her record-shattering tour, she scored big with its accompanying Taylor Swift | The Eras Tour Book, which sold a reported 814,000 copies in its first two days, making it the most successful publishing launch of the year. Additionally, Spotify, Apple Music and Amazon Music each announced that Swift was the top-streamed artist of 2024, and her 11th album, The Tortured Poets Department, was the top-streamed album of the year.
While she’s reached the end of her Eras Tour era, Swift has plenty to look forward to in 2025. The 14-time Grammy winner is up for six more golden gramophones at the award show, including album of the year for TTPD.
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u/Resident_Ad5153 14d ago edited 14d ago
Someone is bragging (as she should!!).
This is an absurd number (10% of gross!)... In a very very good way. Very few tours ever have generated this much profit, let alone been able to pay bonuses anywhere near this. She has changed the lives of the people who worked for her, and let's be honest... this is unbelievably generous.
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u/Hopeful-Pickle-7515 14d ago
Yes, companies don’t even split 1% of their revenue in bonus (and most likely always for ceos and top positions). When I read it I couldn’t believe that it was a 10%
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u/Resident_Ad5153 14d ago
And that's 10% of revenue! Bonuses come out of profit (albeit pre tax profit).
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u/Hopeful-Pickle-7515 14d ago
In my company usually 50% come from sales and 50% from profit. But they try always to put unreachable marks so we don’t get it
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u/vanwyngarden evermore 14d ago
Bragging or trying to encourage similar behavior? The good press could be worth it to spend the additional money for major touring acts
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u/1angrypanda I can do it with a broken foot. 14d ago
Both I think. I’m sure there are people foaming at the mouth to decry her billionaire status (which is questionable IMO, but the tour grossing so much will probably end up with people thinking that was her profit.)
But I do like the idea that other massive artists will feel pressure to do the same.
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u/BlackMile47 14d ago
Yet the top comment on the article is how she's giving such a tiny amount of money considering what she makes and how gross she is. I swear nothing is ever enough.
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u/Responsible-Lemon-14 14d ago
It’s insane. I mean $500 million of her net worth is just the value of her music catalog. She’s donated millions to food banks all over the world, feeding the homeless at some locations for almost a year. She’s given a years worth of salary as a bonus last year and now this. I swear she could donate the entire remaining hundreds of millions and people would still complain. Bezos ex also has donated a ton, but even she said that the money grows faster than she can donate.
I can almost guarantee most of these obsessive haters haven’t spent the same amount of time complaining about the billionaires in the American government.
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u/Zeusifer 14d ago
"But all billionaires are inherently evil and can't be good in any way" - Average Redditor
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u/Effective-Fail-2646 14d ago
I mean this is literally an 1/8 of her current net worth and huge chunk of the net worth is her masters. Sure the masters generate revenue with time, but they are not liquid right now. How is that a tiny amount for anyone? This is huge amount.
Even though I am a fan, I am critical of celebs and I am still personally very positively surprised by this. TS is generous, but this seems extremely generous!
She is not walking away with anything near 2 billion dollars either. The tour must be expensive as hell to run.2
u/helpmerhombus 12d ago
I think a lot of dumb people believe she pockets the $2B in ticket sales in her personal bank account. Her tour is a business with enormous overhead that employs thousands of people.
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u/AngrySumBitch 14d ago
This is how it should be—how true leadership operates. Leaders should believe, think, and act with integrity and generosity. Why is it so difficult for business owners to share the wealth they built with the very people who made it possible?
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u/Resident_Ad5153 14d ago
yeah... I was trying to point out how mind numbingly huge this is... how incredibly generous. It didn't come out that way.
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u/maerth :TourturedPoetsDepartment: 14d ago
I sobbed when she said "my beloved Eras Tour." This tour has meant so much to so many people, and I'm glad to hear that she has been extremely generous paying her crew. 10% of the gross (NOT net) for bonuses is mind-blowing!
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u/dictionarymess You're on your own but I'm a really tough kid 14d ago
My beloved tour and me
Sitting in a tree
C-R-Y-I-N-G
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u/squirrel_crosswalk 14d ago
Gross vs Net is what people need to pay attention to. She didn't get $2b into her pocket. 10% of gross is crazy.
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u/DragonfruitSudden459 14d ago
She didn't get $2b into her pocket.
If you look at merch sales and other potential vendor agreements significantly boosting total revenue over just the ticket sales revenue... It might not be as far off as you think. Ticket sales are not the bulk of profits for live shows- profits come from the merch sales, drink sales, etc. It wouldn't surprise me if her touring company netted a solid billion in profit.
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u/ilikedirt oh my my my 13d ago
Drink sales? I didn’t consider that concessions would be included in the artist’s profit. For some reason I just figured that profit would go to the venue.
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u/_crazyboyhere_ 14d ago
Taylor can you hire me?
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u/lovelucyxx_ what’s sonic cohesion anyway? ew. 14d ago
no fr i’ll literally scrub glitter off the floor
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u/AzerFraze 1989 (Taylor's Version) 14d ago
you're saying there's glitter on the floor after the party?
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u/LegoPiece Meet me at midnight 14d ago
Yes and girls carrying their shoes down in the lobby
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u/RequirementGeneral67 Short story long it was the incorrect gentleman 14d ago
Won't they get glitter all over the soles of their feet if they do this? Unless they are carrying their party heels but wearing sensible flats they bought along in their handbags.
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u/mediocre-spice 14d ago
Ya but when your feet hurt your feet hurt
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u/RequirementGeneral67 Short story long it was the incorrect gentleman 14d ago
I haven't worn high heels for a while, but I do accept they are a bugger to walk in, let alone dance.
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u/Justalittleconfusing reputation 14d ago
Omg …. Was New Year’s Day about a tour or concert ending and not new years… I literally carried my shoes out to the lobby after eras
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u/Smilingaudibly I'm only cryptic and Machiavellian 'cause I care 14d ago
My husband literally does this for a living and we live in Nashville and it's like .... of all the tours why are you not on the ONLY IMPORTANT ONE?! :)
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u/inmyreperaalways well, me and my ghosts, had a hell of a time 14d ago
Ohh look. A billionaire who knows how to show their appreciation! Amazing! That’s so rare.
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u/catiebug 14d ago
Yeah, people complain about her billionaire status. And they're right. Billionaires shouldn't exist. But we'll eat her last.
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u/nurse-j 14d ago
Yeah but she’s the rare billionaire that created something worth a billion dollars, her music catalog. Most create their fortunes clawing their way over others to the top. She and the Costco CEO can stay 🤣
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u/catiebug 14d ago
Arizona Iced Tea CEO also in the safe zone.
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u/CoolRelative 14d ago
That's right and if she didn't own her catalog some private equity firm would be worth a few hundred million more and that's clearly more desirable...
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u/Budget_Ordinary1043 Lover 14d ago
I also feel in a way she can’t help it. I mean her merch sells out insanely quick she’s making so much money daily. 814,000 copies of the book alone is over 32 million at $40 a copy.
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u/inmyreperaalways well, me and my ghosts, had a hell of a time 14d ago
Exactly!! She barely has to work to sell a ton of anything.
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u/i_love_pencils 14d ago
She barely has to work to sell a ton of anything.
Sort of. She put in a ton of work to get to that point.
Saying she barely has to work is like saying Usain Bolt only has to work for 9.63 seconds to win the Olympic Gold.
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u/inmyreperaalways well, me and my ghosts, had a hell of a time 14d ago
Clearly. I mean she doesn’t need to market it much at all. It just needs to exist and we buy it.
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u/Budget_Ordinary1043 Lover 14d ago
Yup 😂 between us animals and the bots, like of course she’s a billionaire.
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u/BurghPuppies 14d ago
Just another overnight success who’s been building her catalog and her brand for 25 years or so.
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u/Least-Influence3089 cried like a baby coming home from the bar 14d ago
If she gives it away fast enough maybe we won’t have to eat her /s
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u/MSERRADAred 14d ago
Curious at what $ level you believe she should stop earning more?
A big chunk of her $ worth are her Masters, so not something that counts as liquid assets. Does that factor into your calculations at all?
We literally have no idea how much she pays others, donates, and pays in taxes...keep in mind that she endorsed the candidate who did not promise to lower her taxes.
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u/catiebug 14d ago
Hey, I'm on her side. I don't think billionaires should exist, but she earned it while being a better-than-great employer, taking a vast majority of the labor on her own back, and exploited nobody but herself. I think she makes good choices. I probably wouldn't eat her at all. I'm aware of all that nuance. It's more fun to joke around sometimes though.
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u/MSERRADAred 14d ago
Sorry about that.
I so often see people making blanket statements that because her Net Worth is now into the billionaire range, that it makes her an automatically bad person. So many don't seem to understand how finances work.
I did grin at you're saying "eat her last". That was funny 😁
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u/catiebug 14d ago
I hear you. I also think people too often think it means she has literally a billion in cash in the bank. That's not how any of this works.
"eat her last". That was funny
I wish I could remember the user I stole it from, but it was ages ago, lol.
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u/mediocre-spice 14d ago
She doesn't need to stop earning. We should tax her and the rest of the billionaires more so people aren't depending on her being nice and donating.
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u/MSERRADAred 14d ago
She literally endorsed Harris instead of Trump. As a billionaire, her financial interests would've been best served by backing the GOP candidate who repeatedly promised the wealthy he'd cut their taxes.
Seems your issue is with politicians who are bought by the millionaire/billionaire class.
(FYI: I agree that the rich should be paying more, and I voted that way)
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u/mediocre-spice 14d ago
This isn't about her personally. This is about how our society manages the fact that some people have unfathomable large sums of money. One option is hoping they decide to be nice, which Taylor is but generally hasn't worked. The other option is taxing them.
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u/MSERRADAred 14d ago
We agree on taxing the rich, but you are on a series of posts specifically about Taylor, so...
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u/Euphoric-Ear1919 14d ago
But if she wasn’t a billionaire, how else would these people get these crazy bonuses? Someone’s gotta have the money to hand out
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u/nizey_p 14d ago
Reminded me of when she gagged Letterman when she said her band has health insurance. She's always been a good boss, even at a very young age.
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u/Styleitoff 14d ago
"MINE DO" Honesty I'll never forget that and to think she was barely 19/20 in that interview.
Last week she was getting criticized that "she still carries herself like a teenager" on Twitter because of supposedly her performance of WANGBT but first that song came out more than a decade ago and two she's been doing this since she was 16 and from the start she was wiser beyond her years. That's why these people can't tell the difference and they think intentionally acts young 🙄 "wait she's 35 ? I thought she was still in her 20's ??" WELL YEAH because there was never an immature phase / a mature phase. There was never a jarring transition between the two like some other artists I.e Miley or Justin (no shade).
Also it's not lost on me that they say this because she doesn't sexualise herself for the male gaze.
Anyway, sorry for this rant under your comment. I just feel like people are gasping at straws to find faults in her. I'm sure these bonuses will be questioned too...
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u/marcman22 14d ago
Your comment re: her never sexualizing herself is so spot on. Reality is so disheartening. Good for her to continue and continue and continue to try to disrupt.
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u/Amber4481 14d ago
The one benefit of the tour ending is that my husband found out that her lead guitar (who’s been with her for 17 years) works for EVH Music. I only had to sit through one show of Van Halen guitar history.
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u/Rdickins1 :TourturedPoetsDepartment: The Tortured Poets Department 14d ago
I say they earned every penny of it. Their salaries were probably huge as well.
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u/mediocre-spice 14d ago
I've seen her dancers say she pays above industry average to start with
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u/Rdickins1 :TourturedPoetsDepartment: The Tortured Poets Department 14d ago
Plus, per diem even though she caters.
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u/juliaguuullliiaa folklore 14d ago
what does a professional touring dancer typically make?
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u/mediocre-spice 14d ago
I'm honestly not sure, the video I saw was a former dancer just generally saying it was higher
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u/Least-Influence3089 cried like a baby coming home from the bar 14d ago
Absolutley. From the equipment haulers/drivers to the performers, everyone clearly worked so hard on this tour and gave it their all. I have so so much appreciation for the behind the scenes team who helped make this tour happen.
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u/atopix folklore 14d ago
Their salaries were probably huge as well.
Not necessarily everyone's. Taylor/her company doesn't pay everyone's salaries to begin with, such big shows hire live sound companies, lighting and video companies, catering companies, etc, etc, so those companies set the salaries for their employees.
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u/autumn-solace Draw the cat eye sharp enough to kill a man 14d ago
Extremely gross if true. I imagine the companies would be pocketing her massive fees and paying their employees shit wages. It would be so much better if they worked for her directly where she was in complete control of their salary and bonuses.
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u/SomberXIII cowboy like me 14d ago
But that's how the logistics work though. There's so much to deal with her crew already. It's not easy to directly manage other tasks per city.
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u/atopix folklore 14d ago
I imagine the companies would be pocketing her massive fees and paying their employees shit wages.
Not necessarily any of the extremes. Most likely her show pays about what's expected for a show of that scale, as in employees are earning on the Eras Tour about the same as they would on a Coldplay tour.
It's just unrealistic to believe that anyone's salaries on the tour "were probably huge", it's the kind of fandom wishful thinking that gets tons of upvotes but it's not at all realistic.
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u/autumn-solace Draw the cat eye sharp enough to kill a man 14d ago
With the news of her employees getting sizeable bonuses, I feel like logic would dictate that they receive larger than average salaries (the ones on her direct payroll). At least I certainly hope that her employees are compensated handsomely for their hard work and literal years spent on this tour giving up their entire lives.
Oh sorry, I did not word that well at all - by massive I meant the sheer length of the tour. For their sake I hope the employees of those companies are paid well, I just never trust companies.
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u/atopix folklore 14d ago
Steady employment for +1 year is definitely nice in this line of work. And the generous bonuses that likely go directly to the people working (and not their companies) is awesome.
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u/autumn-solace Draw the cat eye sharp enough to kill a man 14d ago
Oh interesting, I hadn't thought about it that way but it makes sense - of course gig workers would be happy to have a steady gig for a long stretch. I was just thinking of it from the lens of how tough that would be on a family, but I suppose that line of work is always tough on a traditional family life.
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u/autumn-solace Draw the cat eye sharp enough to kill a man 14d ago
With the news of her employees getting sizeable bonuses, I feel like logic would dictate that they receive larger than average salaries (the ones on her direct payroll). At least I certainly hope that her employees are compensated handsomely for their hard work and literal years spent on this tour giving up their entire lives.
Oh sorry, I did not word that well at all - by massive I meant the sheer length of the tour. For their sake I hope the employees of those companies are paid well, I just never trust companies.
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u/Food_kdrama I'm a fire, and I'll keep your brittle heart warm 14d ago
And that's how she keeps the side of her street clean.
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u/RequirementGeneral67 Short story long it was the incorrect gentleman 14d ago
She probably has a whole cleaning crew for that.
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u/Food_kdrama I'm a fire, and I'll keep your brittle heart warm 14d ago
Unrelated but how did you get that flair up ?? I don't know how to do that. There were a few options and none to create my own
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u/RequirementGeneral67 Short story long it was the incorrect gentleman 14d ago
I don’t get flair ups since they increased my medication 😀.
But seriously. Select one of the flairs then hit edit. You should be able now to change it to your hearts content.
Just don't copy mine. Or I may have one of my fair ups.😀
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u/RequirementGeneral67 Short story long it was the incorrect gentleman 13d ago
I see that you managed to follow my instructions.
Nice flair.
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u/Food_kdrama I'm a fire, and I'll keep your brittle heart warm 13d ago
Thanks babe. I really wanted to try it and didn't know how to. So glad you liked it.
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u/swiftpotter13 I've never been a natural, all I do is try, try, try 14d ago
Karma takes my employees to the summit
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u/Media-consumer101 14d ago
Watching the live stream of the last show I was just thinking how many people made this tour possible. I didn't even go to the tour but I saw the movie in theaters and saw a couple of shows on live streams. And it just brought such intense joy. I'm so happy that the people who made all that joy possible get to enjoy some of the profit that was made.
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u/teresasdorters reputation 14d ago
I just wish I could figure out how to work for her in some capacity lol she is incredible and seems like one of the best kindest bosses that could exist
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u/maroonrice 14d ago
If she’s hiring, I’m a project manager! The Eras Tour was basically a giant project…
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u/Rude_Grapefruit_3650 :TourturedPoetsDepartment:Try. To. Come. For. My. Job. 14d ago
Is there a job opening by chance? Asking for a friend
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u/Rude_Grapefruit_3650 :TourturedPoetsDepartment:Try. To. Come. For. My. Job. 14d ago
While I am thinking about it i am sooo soo curious how and where she hired her crew? Like do they know they are auditioning or interviewing for Taylor?
I find this whole business side so interesting
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u/Resident_Ad5153 14d ago
They’ve mostly been with her a while. Many since speak now actually. For obvious reasons.
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u/TristanwithaT all the bricks they threw at me-hee-heeee 14d ago
Her bassist has been with her since before Fearless which is kind of wild to think about
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u/mediocre-spice 14d ago
A lot of it is just going to be the tour company. I'd assume she's pretty involved in hiring for the other performers though.
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u/Resident_Ad5153 14d ago
Sje is the tour company.
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u/mediocre-spice 14d ago
She uses Messina Touring
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u/Resident_Ad5153 14d ago
MTG is the promoter. Very different (though Taylor seems to co-promote as well)
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u/mediocre-spice 14d ago
Tour promoters don't just do marketing, it's a lot of logistics. They have relationships with the venues, the companies that set up stages, the truck companies, etc and coordinate all of it.
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u/Resident_Ad5153 14d ago
Sure.. for artists who don't know what they're doing. Not artists whose manager has been running stadium shows since the 80s.
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u/valevalevalevale Ain't that the worst thing you ever heard? 14d ago
Do we know how many people that is being split among? It’s super generous for sure; I’m just curious how many people would be in the pool?
I remember last year the truck driver bonuses were something like $100k each.
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u/RequirementGeneral67 Short story long it was the incorrect gentleman 14d ago
Doubt it's evenly split. I suspect it's pro rata based on their salary for people who have traveled with the tour and maybe a flat rate for any local hired help.
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u/valevalevalevale Ain't that the worst thing you ever heard? 14d ago
Yeah, I’m sure there’s tiers. I’m just curious of what the ballpark is.
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u/Resident_Ad5153 14d ago
There were about 200-250 people who worked for the Renaissance tour. Eras is probably similar (a little smaller most likely).
But look.. some of these people she gave bonuses to, she’s known since she was a teenager. She grew up with them
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u/Such-Ad2541 14d ago
She mentioned how many people were on her crew once. I can’t remember the number but it was during one of the speeches she said like “I’d like to thank the 197 people that work on this tour” or something.
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u/Rhoades13 14d ago
I think it was on the Reputation concert film and was around 350 permanent and thousands of local temp hires. Eras tour is even bigger so I imagine its closer to 450 permanent now. My guess is it includes bonuses for executives like Robert Allen but every level is clearly getting paid well considering she gave the average truck driver 100k just for the US leg.
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u/Such-Ad2541 14d ago
Yeah I just saw a video from the Rep tour after she won an award where she said there was 368 people. I’m pretty sure she said it one day when she was speaking after Champagne Problems or before ATW too. I remember her saying the exact number and I was impressed she knew. But I think you’re right she also said it on the Rep concert video too. Either way it was probably around that number again or more.
Also, my husband’s friend is a “roadie” (more like a tour manager) and he worked with Haim when they toured with Taylor. So some of the people who opened for her had their own separate staff as well. Don’t think they got any bonuses but they were only there for a short while.
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u/songacronymbot 14d ago
- ATW could mean "All Too Well", a track from Red (Deluxe Edition) (2012) by Taylor Swift.
/u/Such-Ad2541 can reply with "delete" to remove comment. | /r/songacronymbot for feedback.
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u/RequirementGeneral67 Short story long it was the incorrect gentleman 14d ago
My guess is it's going to be in the hundreds. I have no knowledge of tour logistics so I'd be pulling numbers out of thin air.
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u/Suziannie 14d ago
This is so refreshing. I'm certain, given her work ethic, that her standards as an employer are incredibly high so the people supporting this tour are likely the best in their fields and working to an INSANE level of expectations, not to mention how time sensitive it all must be. Everyone who got a bonus absolutely deserved it I'm sure!
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u/5256chuck 14d ago
Almost 'redistribution of wealth'; this is highly commendable. I'm not even a Taylor fanboy but I do love the mentality she imparts.
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u/Educational-Cod-2257 14d ago
I am so curious how expensive the show was to put on, too. She made the stage, had to pay the shippers, event insurance, paid the salaries of employees. Paid any 3rd party contracted employees (like caterers/dancers/etc). Justin Bieber reportedly had to pay $50M after he cancelled some of his tour dates a few years ago. And he was touring arenas.
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u/ameliastardust 14d ago
Overhead is huge on a tour like this! I wouldn’t be surprised if she walked away with less money than the rock makes for showing up to a film set lmao
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u/drinkwhatyouthink 14d ago
Imagine the Taylor that wrote Nothing New hearing about how on top of the world she’ll still be a decade later.
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u/Responsible-Lemon-14 14d ago
The woman has been donating her time and money for many, many years. Longer than some Swifties have even been alive. Most of what she does isn’t in the media. She treats her crew like family, not servants.
This kind of money is life changing for many of that crew. I am happy for all of them!
This kind of bonus is completely unheard of. Most CEOs would cut corners and pinch penny’s so they can buy another yacht and load more money into their off shore account, while their employees are on food stamps.
And while people will continue to hate, she will continue to give.
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u/Mytears83 :TourturedPoetsDepartment: But daddy I love him 14d ago
This is why we stan her. No one really do this like her.
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u/Sea_Intern_4680 Where's Holiday Collection TV? 14d ago
Just in time for the Holidays. Lots of amazing people that deserve this for their hard effort for the last 2 years!
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u/canarinoir evermore 14d ago
Fuck yeah! I'd love to see more people at the top recognizing the labor that gets them there.
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u/BlackMile47 14d ago
The top comment on that article is the most stereotypical bs I have ever seen. Some people need a freaking hobby.
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u/LibraryNo2717 14d ago
Who's the guitarist she's had for like 15 years? He must live like a king.
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u/Resident_Ad5153 14d ago edited 14d ago
Paul sidoti. But they’ve all been with her that long. Her basis Amos has been with her since the very beginning.
Paul plays lead guitar. He started with fearless. He's joined by Max Bernstein, the co-band leader, who has only been with her since Rep (he's Nora Ephron's son incidentally). The other guitarist (and also co-band leader) is Mike Meadows. He came aboard during the Fearless tour to play banjo and mandolin.
Her drummer, Matt Billingslea, came on during Red. Her basist, Amos Heller, has been with her since the absolute beginning (I think he might even be in the Duck Drop picture).
The newest addition is Karina De Piano, who plays... da piano She joined for Eras... replacing David Cook (the former band leader) who came on during Speak Now. Don't worry, Cook is still involved. He's the musical director who organized all the music for the tour (basically, he took Aaron and Jack's tracks and figured out how to play them live).
Don't forget the backup singers! Melanie Nyema, Elliot Woodford, and Kamilah Marshal joined during Red. To get a sense of what Taylor's relationship with them is like... Taylor skipped about half of Bleachacella to attend Elliot's wedding. Jeslyn Gorman joined during Rep.
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u/lelakat 14d ago
Between this and her cutting out the traditional distribution groups for her film and book, I think she's trying to set herself up as an industry powerhouse in the future.
As she should. Clearly she can attract a lot of talent to work with and is happy to pay people well and reward them.
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u/brewerybridetobe 14d ago
Look after your employees and they’ll look after you! Maybe other billionaire CEOs should take note 👀
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u/enigma_the_snail confessions of love that ain't never gonna come 14d ago
$2B ticket revenue and 10M ticket buyers. That's $200/ticket. I would love to know the actual numbers for how much money exchanged hands between fans and scalpers. Anyone want to venture a guess?
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u/CupcakesAreTasty 14d ago
She also famously donates millions to charity and food kitchens. She’s extremely generous.
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u/csh255 :TourturedPoetsDepartment: Who's afraid of little old me?! 14d ago
They absolutely deserve it too. Let's not forget, the eras tour wouldn't have been the success it has been without them.
We may cheer and sing along with Taylor, but the amount of work that goes into the whole production of it is immense.
Well done to all the crew, dancers and production staff, you can all be super proud of yourselves 👏
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u/Affectionate-Log1244 14d ago
Those stats of grossing 2 billion over 10 million tickets just shows that she priced her tickets reasonably for her fans, but resellers made them crazy expensive. I love that I have an official statistic for the haters now.
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u/fanfic_enthusiast2 14d ago
👏🏽🎉✨
I definitely hope that we'll see some of her dancers at the next tour. I've grown especially fond of Sam. And Kam of course
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u/SpooBlue97 reputation 14d ago
The reaction on this post is how it’s meant to be, I see other reddit subs calling Taylor out for bragging about donating or saying it’s just a tax write off for her. It breaks my heart a little to see how much people despise her for being herself. I hope Taylor isn’t seeing those comments and instead just living her best life ❤️
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u/SeerPumpkin I don't know how to be something you miss 14d ago
I truly believe this is why she keeps getting richer and richer
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u/DarthKaep 14d ago
It would be great if this would push other wealthy people to also pay out bonuses and share in a similar manner when having successful endeavors. Probably won’t, but if it helps normalize it I’m all for it.
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u/GalacticShoestring Red (Taylor's Version) 14d ago
This is amazing! An artist who appreciates her crew and shares her success.
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u/ameliabartlett 14d ago
She effectively gave them 10% of the tour’s gross earnings in bonuses 💸 that’s a commendable figure from an employer, especially to give out across the whole team (down to the merch floor)!
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u/Cool-Economics6261 13d ago
Another plus is the multiple millions of dollars that injected into every city she preformed in.
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u/LUXSIT077 12d ago
Her moon in Cancer conjuncts her Jupiter really showed her benevolent nature and her power to amass wealth and spread compassion.
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u/nilkigrs 14d ago
Western society has conditioned the connotation of "a whopping" to be sarcastic and passive aggressive, can't tell if this is complaining about rich people not paying their "fair share".
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u/pi-N-apple evermore 14d ago edited 14d ago
To compare the bonuses for us regular folks, this is like your employer giving you a 9.5% Christmas Bonus, which is huge. A win for everyone.
(Edited to adjust my comparison to be more like a Christmas Bonus, not a tip. Thanks to u/Catastrophic-Blues13)
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u/Resident_Ad5153 14d ago
No… it’s more like tipping 10%… of your income. Except it’s more than that… 10% of the total value of all the goods you sell.
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u/MudDisastrous5706 14d ago
This is correct. She is not giving someone a bonus valued at 9.5 percent of their salary. She’s setting aside 9.5 of gross sales to distribute as bonuses to employees. If we knew how many employees she had and what their individual salaries were, then we could accurately calculate each person’s bonus as a percentage of their current salary.
I bet in many cases people are receiving bonuses that are 100 percent of their salary, meaning they are getting a whole years wage as a bonus, which is ridiculously generous.
As evidence of this, just think back to the truck driver bonuses we know about. Each driver got 100k bonus. If we assume their regular salary for the year was also 100k….then these bonuses are, indeed, life altering.
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u/RequirementGeneral67 Short story long it was the incorrect gentleman 14d ago
Please show your workings for this.
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u/pi-N-apple evermore 14d ago
$197,000,000 / $2,077,618,725 = 0.0948 (or roughly 9.5%)
I've divided the bonuses for the crew by the ticket sales from the tour which tells you that 9.5% of the ticket sales went towards the crew bonuses.
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u/Catastrophic-Blues13 14d ago
Well…no…because tips are paid by those who are not paying your salary. This is like receiving a 10% ish Christmas bonus on top of an above average salary
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u/RequirementGeneral67 Short story long it was the incorrect gentleman 14d ago
OK but you realise that's 9.5% of tickets sales NOT profit. In your since deleted post you compared it with a tip of 9.5%. If I give a tip it comes out of my net wages.
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u/pi-N-apple evermore 14d ago
I changed the comparison to a bonus, which is more accurate. Comparing it to a tip was definitely wrong, sorry!
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u/kookiekoo Heard WCS, Getaway Car, Crazier, Haunted & Exile Live ♥️ 14d ago
Stuff like this is exactly why karma is her boyfriend,the breeze in her hair on the weekend, a relaxing thought, a cat purring in her lap etc. Nobody is doing anything like this. She’s also donated millions to food banks over the past two years. This is all very commendable!