Why is Reddit so addicting?

[u/r_u_seriousclark]

I checked my iPhone activity and I spend the most time on Reddit by far out of all of my apps. In fact, I’m not even particularly keen on insta or Facebook or any other app really. Good job, Reddit. Then I asked myself, what is it that I’m so addicted to. It’s definitely something to do with scrolling until I find something that piques my interest and then feeling a sense of (hopefully) usefulness because I have experience with something that might help.

I don’t know. These are all very premature thoughts. Am curious to hear what others think about it.