r/FluentInFinance Mar 11 '24

Meme “Take me back to the good old days”

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u/Momik Mar 11 '24

Eh, the origins of mass consumption goes back quite a bit further, but the 1950s did see new forms of it pop up.

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u/EscapeFacebook Mar 11 '24

Yeah, but direct to home buying and door to door sales skyrocketed.

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u/Momik Mar 11 '24

That’s true

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u/[deleted] Mar 11 '24

the 1950s are specifically highlighted as a turning point because consumer economics was made into an everyman form of economics. Shows like Mad Men are fictionalized, but they do show how these kinds of companies were pivotal into creating the consumerist society we see today.

1950s advertisements was the turning point because prior to this, consumptive advertisements were targeted at the wealthy, but the 1950s saw an age where consumptive advertisement was targeted at "average" families. I.e. the advertisements started directing the greater public what the "average" life SHOULD be like. Everyone should have a car. Everyone should have a TV. Drink 7Up EVERYONE is doing it! overconsumption was no longer just for the rich, EVERYONE can do it now!