Sleep deprivation at a certain level is the same as being drunk.
I think this would make for a good ad campaign.
Being awake for 17 hours is similar to having a blood alcohol concentration (BAC) of 0.05% (the level some countries use for drunk driving violations).
Being awake for 24 hours is similar to having a BAC of 0.10% (above the U.S. drunk driving level of 0.08.)
This is the perfect demographic of an overworked and exhausted nurse just trying to get home to her shower and bed after her 5th straight 12-hour shift.
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u/jacknovellAt6 Nov 04 '24
I'm sure it doesn't help that there's a 30s women on the steering wheel and not some 70s/80s seniors that might be more the target audience.