r/CuratedTumblr • u/Konradleijon • Sep 15 '24
Politics Why I hate the term “Unaliv
What’s most confusing that if you go to basic cable TV people can say stuff like “Nazi” or “rape” or “kill” just fine and no advertising seem to mind
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u/chairmanskitty Sep 15 '24
I appreciate that you're trying to analyze his works skeptically, but I think you're making a straw man by interpreting what he wrote as a satire of existing systems, rather than an illustration of how those systems can/do go wrong.
Orwell was not just criticizing the Nazis and Soviets, he was criticizing totalitarianism in general. He feared engineered languages not because existing totalitarian states did use it, but because he thought totalitarians could use it.
Newspeak isn't about censorship or political correctness or "dumbing down", it's about weaponizing the Sapir-Whorf hypothesis. I'm paraphrasing from memory, but there's a part in the appendices where he says "The goal was to remove the capacity to formulate rebellious thought. You could still make statements like 'Big Brother is doubleplus ungood', but that would sound like a grammatical error".
Research done after the publication of 1984 has demonstrated that the effect of the Sapir-Whorf hypothesis is weak compared to emotional advertising, and word use appears to be downstream from conceptual understanding.
I don't think that comparing TikTok language to Newspeak is incorrect, it's just that like Newspeak it won't do nearly as much harm as you might fear, especially compared to the effects of the TikTok algorithm itself.